Newegg Opens its First Ever Pop-Up Store

Aug 12, 2013 8:51 PM  By

Newegg, Inc. (www.newegg.com), the leading electronics-focused e-retailer in the United States, today announced announced that its first ever pop-up store will be open for three days on August 16-18 in The Oaks shopping center in Thousand Oaks, California.

Newegg’s exclusive store event will feature over 70 products from Intel, Samsung, Sony, WD and more. Customers will get the unique opportunity to test drive the latest back-to-school technology products including PCs, laptops, tablets, monitors and hard drives, while interacting directly with the brands to have all of their questions answered.

Newegg’s pop-up store will be open on August 16-17 from 10 a.m. – 9 p.m. PDT and on August 18 from 11a.m. – 7 p.m. PDT at 350 West Hillcrest Drive, Thousand Oaks, CA 91360. All purchases made during the store event will be delivered via free next-day shipping by Newegg’s regional shipping partner OnTrac.

Merchandise available for “showrooming” at the Newegg store include Intel-inspired Ultrabooks, 4th generation Intel Core i7 laptops, Sony VAIO laptops, tablets, digital cameras and wireless speakers, Samsung tablets and solid-state drives, WD hard drives and personal cloud storage devices, and many more. Newegg will also offer limited-time in-store deals and promotions for all customers that attend the inaugural pop-up store event. For early bird shoppers, the first 100 customers to come by the store on each day will receive a free gift.

“Showrooming is a reality today, so this back-to-school season, we wanted to give our customers a chance to interact with some of our most popular products in person in a traditional in-store environment,” said Soren Mills, chief marketing officer at Newegg. “Newegg has already built an outstanding reputation for being a trusted online retailer of computers and electronics. We’re thrilled to open Newegg’s first ever pop-up store and hope our customers enjoy this special opportunity.”

For more information about Newegg’s exclusive store event, visit www.newegg.com/popupstore2013.