Nike Launches Nike Women Book

What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women? “Just do it!”

A 56-page Nike Women catalog is scheduled to drop Nov. 8. Though Nike has had a direct marketing division since 1998, when it launched, this is the first consumer catalog. Nike Women is slated to mail 11 times a year in the U.S.

Like the year-old Nike Women brand, the catalog focuses on footwear and apparel for yoga, running, and fitness training. In addition to its own Website, Nike Women has in-store boutiques and four stand-alone stores.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.