In an effort to further accelerate its ecommerce, digital and mobile efforts, Nordstrom Inc., appointed Ken Worzel as its president for Nordstrom.com.
Worzel has served as executive vice president of strategy and development for the company since 2010. He was responsible for strengthening the company’s competitive position and relevance through developing and executing customer-driven strategies to support Nordstrom’s growth.
Prior to Nordstrom, Worzel was a consultant and partnered with Nordstrom for 13 years while at Marakon Associates and McKinsey & Company.
“Through his six years at Nordstrom and many years prior to that working alongside our executive team, Ken has gained a deep understanding of how our ecommerce, digital and mobile efforts play an integral role in providing customers a differentiated experience through service, personalization and convenience,” said Erik Nordstrom, co-president of Nordstrom. “Ken comes into this position with expertise around Nordstrom.com’s current position and a strong vision for its future potential that will continue to bring the company a tremendous amount of value as we evolve our strategy and build on our successes.”
The company also announced a strategic shift of leadership responsibilities for Nordstrom and Nordstrom Rack brands across both stores and digital.
These responsibility shifts include:
Co-President Erik Nordstrom is now responsible for the Nordstrom brand, including stores, Nordstrom.com and Trunk Club as well as customer care, marketing and supply chain.
Co-President Blake Nordstrom will be responsible for Nordstrom Rack brand, including Rack Stores and NordstromRack.com/HauteLook, and other corporate functions including finance, technology, legal and human resources.
Co-President Pete Nordstrom will continue to support all of the company’s merchandising functions and store planning. He will also remain closely involved in all areas impacting the Nordstrom brand, including marketing.