Nordstrom Turns to Discounting to Move Inventory

Seattle–Apparel cataloger/retailer Nordstrom is holding an unprecedented fall sale from Sept. 28 through Oct. 8 in an attempt to increase revenue. Citing the need to generate sales and move inventory amid the depressed economy, Nordstrom will offer discounts of 33%-60% on merchandise in all Nordstrom stores and the company’s Website, Nordstrom.com. This is the first time the company has added another major sale to its calendar since it began selling apparel in 1963. Nordstrom typically hosts only three major sale events a year: the Nordstrom Anniversary Sale in July and two Half Yearly sales on clearance merchandise in June and November. Nordstrom will donate 1% of all sales during that time from its full-price and off-price stores and its Website to the American Red Cross, with a guaranteed minimum donation of $1 million.

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