Northern Tool + Equipment to Buy Redcats USA Sporting Brands for $215 Million

The PPR Group, a French retail and luxury group, announced that it has agreed to sell off two of its
Redcats USA brands to Northern Tool + Equipment for $215 million pending regulatory approval.

The two sporting brands are The Sportsman’s Guide and The Golf Warehouse, both of which will continue to run as stand-alone retail brands, according to a statement from PPR.

“We were drawn to both companies being family-run institutions with strong management,” said Chuck Albrecht, president, Northern Tool + Equipment, in a press release.

According to an article in the Wall Street Journal, the move comes by way of a long term strategy shift at PPR. The company, the publication states, is trying to reshape its business around luxury and sporting brands “while shedding its low-growth retail branches.”

According to a press release from Northern Tools, there will be no job cuts as a result of this acquisition and the transaction should be finalized within a year.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.