Waukesha, Wisconsin — George D. Dalton, Chairman, Chief Executive Officer of NOVO 1, Inc. announced today the addition of Michael Frantz as Executive Vice President – Marketing Services. The new position oversees the Market Research, Target Marketing and Direct Marketing Production Business of NOVO 1 as well as coordinates the company’s sales and marketing efforts.
“Mike Frantz brings significant experience in developing and implementing direct marketing service strategies that engage the various business practices of our organization as a single solution,” commented Mr. Dalton. “ Clients are increasingly looking for innovative ways to acquire, retain and grow their customers by applying the multiple facets of our company. More and more these clients are sourcing our customer research & analysis, creative teams and custom direct mail and print production operations to help them get the job done. With Mike’s leadership, we will be better equipped to orchestrate this process efficiently and effectively in their behalf.”
Mr. Frantz began his career with the Consumer Packaged Goods division of Unilever and then with the Coca Cola Foods Division where he held positions in sales and marketing, sales merchandising and management, new product roll out and advertising. He went on to become Executive Vice President of Sales for Omni Marketing, a Chicago-based full-service Direct Marketing Agency. As his entrepreneurial spirit took hold, he co-founded LF&M Network, a direct marketing firm serving leading clients such as Household Finance, Motorola, Kemper Financial Services, Systematics, North Shore Bank and more. Subsequently, he formed DataCo, Inc. a business analytics, data mining, customer modeling tool, and decision support system for sales and marketing management. Clients include Discover Card, VISA, Levi’s, Kohl’s, the May Companies, Kraft Foodservice, Ralston Purina and multiple others seeking ways to better understand and grow their customer base.
“I ran across George Dalton and his team through mutual client and industry relationships,” noted Mr. Frantz. “We share a similar passion to bring together a combination of resources that make our clients’ jobs easier and enable them to sleep better at night. It was especially exciting to see what George was accomplishing. By joining NOVO 1, I feel I am at the right place at the right time and look forward to our future together.”
The NOVO 1 value proposition is the Art & Science of Customer Loyalty. NOVO 1 resources are engaged in acquiring, retaining and growing customers for over four hundred clients, from new business start-ups to professional service organizations to Fortune 500 companies. With revenues of over $70 million, NOVO 1 has earned a premier position among the top 10 U.S. direct response-marketing firms. Service operations are located in Flagstaff, AZ; Calabasas, CA; Altamonte Springs and Clearwater, FL; Boise, ID; Dekalb and Oak Brook, IL; Dumont, IA; Laurel and Rockville, MD; Billings, Glendive and Havre, MT; Williston, ND; Bethlehem and Exton PA; Dallas and Fort Worth, TX; Lindon, UT; and, Milwaukee and Waukesha, WI.
For more information contact: F. Kevin Kasper, Corporate SVP, Market Development, Ph: 262-827-6404