Office products marketer OfficeMax on May 7 entered the Canadian market by launching a Canadian Website, officemax.ca. In addition, the Cleveland-based company plans to launch a catalog in Canada before the end of the year.
Like its offerings in the new Canadian Website, the products to be sold in the OfficeMax Canadian catalog will be “similar to our full line in the U.S.,” says spokesperson Steve Baisden. “We may have some different iterations but are working on those now.”
The catalog and Website will target small businesses, just as OfficeMax’s catalog and site do in the U.S. The catalog will mail to proprietary databases that OfficeMax has built up in Canada leading up to the Website’s launch as well as to rented lists. “We have some information we’ll use to target customers there,” Baisden says without getting into specifics.