OfficeMax Heads into Canada

Office products marketer OfficeMax on May 7 entered the Canadian market by launching a Canadian Website, officemax.ca. In addition, the Cleveland-based company plans to launch a catalog in Canada before the end of the year.

Like its offerings in the new Canadian Website, the products to be sold in the OfficeMax Canadian catalog will be “similar to our full line in the U.S.,” says spokesperson Steve Baisden. “We may have some different iterations but are working on those now.”

The catalog and Website will target small businesses, just as OfficeMax’s catalog and site do in the U.S. The catalog will mail to proprietary databases that OfficeMax has built up in Canada leading up to the Website’s launch as well as to rented lists. “We have some information we’ll use to target customers there,” Baisden says without getting into specifics.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.