Omnichannel ARCHIVE

Brick and Mortar Retailers Capitalize on Beacon Opportunity  Aug 26, 2014 4:41 PM By Rory Dennis

The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.

Consumers Demand Omnichannel, So Where Do You Begin?  Aug 26, 2014 1:26 PM By Heather Bonura

The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.

Merchants Refine Omnichannel Strategy as Demand Grows  Aug 26, 2014 12:16 PM By Mike O'Brien

As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.

Protective Packaging Considerations for Omnichannel  Aug 26, 2014 11:48 AM By Ivan Brewington

Omnichannel retailing has accelerated service expectations and permanently changed the competitive landscape.

Catalogs Adapt to the New Omnichannel World  Aug 26, 2014 11:04 AM By Daniela Forte

Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.

Staples Plans to Close 140 Stores to Focus on Ecommerce  Aug 20, 2014 4:47 PM By Daniela Forte

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

Macy’s Continues to See Results from Omnichannel  Aug 20, 2014 10:05 AM By Mike O'Brien

Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.

Sleepy’s Sees Revenue Growth after Website Redesign  Aug 20, 2014 9:52 AM By Daniela Forte

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.

How to Organize and Execute Omnichannel Strategies  Aug 18, 2014 1:28 PM By Daniela Forte

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

Global Ecommerce Now a Mainstream Retail Objective  Aug 13, 2014 3:33 PM By Ellen Shannon

Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.






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