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Omnichannel ARCHIVE

5 Questions to Ask Before You Launch a VoC Program  Dec 19, 2014 2:32 PM By Niko Lutkins

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.

3 Personalization Pillars That Will Make (or Break) Retailers  Dec 18, 2014 1:09 PM By Liat Fuchs

Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.

Amazon Launches Prime Now, One-Hour Delivery in NYC  Dec 18, 2014 9:44 AM By Mike O'Brien

Continuing on its juggernaut of instant fulfillment of all kinds of stuff from “the anything store,” Amazon today announced Prime Now, a service that will allow Prime members in New York to receive household items like paper towels and laundry soap in as little as an hour via a mobile app.

The app, which is available in iOs and Android versions, give Prime members in select New York neighborhoods free two-hour delivery; the one-hour version costs $7.99 per order. The company’s much-touted facility on West 34th St. in Manhattan will serve as the fulfillment hub.

Breathing Life Back into Your Omnichannel Strategy  Dec 17, 2014 10:53 AM By Fritz Brumder

Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.

Shopatron Talks Holiday Ecommerce Trends  Dec 09, 2014 3:08 PM By Mike O'Brien

Multichannel Merchant senior editor Mike O’Brien talks with Shopatron founder and CEO Ed Stevens about holiday ecommerce trends in the 2014 shopping season.

Amazon Testing Bikes for Ultra-Fast Delivery in New York  Dec 09, 2014 12:12 PM By Mike O'Brien

Amazon is once again pushing the ecommerce envelope, testing out the use of bicycle couriers in New York as part of a service called Amazon Prime Now, according to a report in the Wall Street Journal.

The service will provide delivery of some items purchased on Amazon.com in an hour or two, the Journal said it had been told by an unnamed source.

The Power of Omni-Proofing Your Organization  Dec 08, 2014 12:07 PM By Monica Gout

The move toward omnichannel operations is influencing a major wave of change in the organization, see the wide variety of structures are in place as companies struggle to meet the challenge.

How Omnichannel Can Fail at the Brick and Mortar Level  Dec 08, 2014 10:04 AM By Tim Parry

If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level. Here’s the quick rundown: Walmart The outdoor trail shoe I wanted was in-stock in store, and I decided I’d […]

Determining Which DTC Operations System Platform is the Best Fit  Dec 04, 2014 3:25 PM By Curt Barry

There are many systems possibilities for direct to customer businesses. The choices include ecommerce platforms with order management (OMS) functionality; standalone OMS; “best of breed” integrations with OMS, customer care or CRM front ends and a warehouse management system (WMS) for fulfillment; or ERP systems. How do you determine which is the best fit for your direct business?

Retailers Powered by Shopatron Saw 77% Gross Merchandise Value Growth on Cyber Monday  Dec 04, 2014 12:15 PM By MCM Staff

Omnichannel retailers on the Shopatron platform enjoyed 40% gross merchandise value growth spanning eight days, and spikes over the holiday weekend leading to remarkable year-over-year growth of over 93%.






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