Omnichannel ARCHIVE

5 Best Practices to Optimize the Multichannel Customer Journey  May 26, 2015 6:28 AM By Santi Pierini

In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.

The Limited Introduces Reserve Online, Ready In-Store  May 20, 2015 12:11 PM By MCM Staff

The Limited is has launched Reserve Online, Ready In-Store to allow customers to shop and place preferred items on hold for purchase and pick-up at their local store.

Macy’s Says Several Adverse Factors Caused Q1 Sales Dip  May 14, 2015 2:47 PM By Mike O'Brien

Fewer sales from international tourists, growing pains in omnichannel, bad weather, the West coast port strike and lower merchandise sales hit Macy’s Q1.

Over 27% of Global Payments are Made on Mobile Devices  May 07, 2015 11:44 AM By MCM Staff

Online payments made using mobile devices continues to rise globally now accounting for 27.2% of the total online payments made in the first quarter of 2015, according to Adyen’s most-recent quarterly Mobile Payments Index. Here’s a look at how mobile payments grew in the U.S., and worldwide.

Bigcommerce Acquires Retail POS Provider Zing  Apr 30, 2015 9:44 AM By Mike O'Brien

Ecommerce platform company Bigcommerce announced it has acquired Zing, a provider of mobile retail technologies.

Deliv Founder Counters FedEx Take on Same-Day Delivery Services  Apr 28, 2015 10:44 AM By Mike O'Brien

The founder of crowdsourcing delivery service Deliv says same-day delivery startups like hers are more disruptive than FedEx Chairman Fred Smith lets on.

Omnichannel Efforts Increasing, but Not Profitable  Apr 15, 2015 8:16 AM By Tim Parry

While the amount of money, energy and time retailers and consumer goods manufacturers are spending to improve their omnichannel sales capabilities, but only 16 percent of companies say they can fulfill omnichannel demand profitably today. Here’s more from this report a new report prepared for JDA Software Group by PwC.

Is Williams Sonoma’s Business Model a Blueprint for the Future?  Apr 15, 2015 6:52 AM By Christian Feuer

As Williams Sonoma shows, a brand’s own online channel might challenge the growth opportunity for stores, maybe even the viability of many locations. Here’s why Williams Sonoma is a perfect example showing how great omnichannel execution can result in strong sales and profitability growth.

Upselling Online Done Right Boosts Sales And Satisfaction  Apr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

Consumers View Security Breaches as Online Concerns  Apr 12, 2015 9:37 AM By Tim Parry

It’s funny how consumers react to the news of retail security breaches. See what

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