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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelOct 02, 2014 2:01 PM By Tim Parry
With the growing popularity of cross-border ecommerce, do you need to expand your contact center strategy? Depending on which countries you ship to should determine if you need additional contact center needs, or the need to outsource services. Here’s how Brooks Brothers works with its global customers.
OmnichannelSep 30, 2014 3:59 PM By Graeme Grant
In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.
OmnichannelSep 30, 2014 8:15 AM By Mike O'Brien
To take advantage of the new return/exchange service, customers can visit sears.com, click on the customer service link, choose “returns and exchanges” and follow the prompts to identify the item. For an exchange, they select a new item and get an email confirmation when the replacement is ready for pickup.
Once at the store, they park in a designated In-Vehicle Pickup spot, and notify the store of their arrival via the app. A timer will start on the phone, and a Sears associate will arrive within five minutes and complete the return or exchange.
OmnichannelSep 29, 2014 11:26 AM By Erik Severinghaus
Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.
OmnichannelSep 26, 2014 12:03 PM By Gregg Aamoth
Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.
But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.
OmnichannelSep 24, 2014 9:04 AM By Amine Khechfe
Your small business can perform like an omnichannel powerhouse if you simply adhere to the following tips and tools.
OmnichannelSep 22, 2014 9:09 AM By Mike O'Brien
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
OmnichannelSep 21, 2014 12:38 PM By Kevon Hills
This year, customers will be more likely to send an email than place a phone call. Unfortunately, email has the lowest rate of issue resolution of all channels. Here’s a few key learnings from StellaService to ensure retailers are ready for this year’s holiday season.
OmnichannelSep 21, 2014 8:04 AM By Brandi Slaughter
With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points
OmnichannelSep 16, 2014 8:43 AM By Tim Parry
The same-day delivery sweepstakes certainly seems to be heating up as the summer nears the end. Just this past week, Foot Locker, Macy’s and Bloomingdale’s all announced plans this week to test or roll out same-day delivery.