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Omnichannel ARCHIVE

5 Tips for Omnichannel Success  Feb 23, 2014 4:27 PM By Janice Smithers

Successfully growing your brand, leads and sales requires having deep understanding of the omnichannel customer journey, your ROI at the most granular level and your ability to be nimble enough to pull the levers that have the ability to move your organization forward.

2014 Trends and Priorities for Customer-Driven Commerce  Feb 23, 2014 3:59 PM By Ken Burke

To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.

The Key to Omnichannel Success: A Strong Logistics Strategy  Feb 21, 2014 1:18 PM By Maria Haggerty

Consumers want more flexibility in shipping and fulfillment, including the ability to select delivery dates and times, and to reroute packages based on personal preferences. With consumers placing a heavy emphasis on shipping in retail decision-making, it’s critical for retailers to explore new ways to leverage logistics strategy as a driver of omnichannel success.

How Nicole Miller Built its Omnichannel Strategy  Feb 19, 2014 4:43 PM By MCM Staff

Nicole Miller is reaping the benefits of its omnichannel strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all while giving consumers what they want, when they want it.

Optimize Omnichannel Engagement with Actionable Consumer Insights  Feb 19, 2014 10:20 AM By Ellen Shannon

Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.

Lessons Learned: The iOS 7 Transition for Retail Apps  Feb 17, 2014 3:14 PM By Bob Moul

iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.

5 Reasons Retailers Should Embrace Blurred Lines  Feb 07, 2014 8:27 PM By Joaquin Ruiz

2014 will be the year that mobile devices further blur, obscure and shred the line between physical and electronic retail. Here are five reasons why.

Shipping in 2014: The Year of Instant Gratification  Feb 06, 2014 2:17 PM By Harry Whitehouse

Online retailers are sprinting towards the day when they can offer consumers products anytime, anywhere and as quickly and affordable as possible. In the next few months we will see many big ecommerce players continue to pour funding into delivery projects that will bring instant gratification to the consumer. Here is a look at just some of those projects and tops trends we can expect to see for package shipping in 2014.

5 Retail Customer Experience Predictions for 2014  Feb 05, 2014 10:36 AM By Jeannie Walters

The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.

5 Ways to Cut Your Order Fulfillment Costs  Feb 03, 2014 2:23 PM By Stephen Bulger

It’s no secret that online shoppers are looking for low-priced items, free shipping or free returns. As a result, merchants are looking for ways to keep costs low while fulfilling orders in ways that don’t break the bank. To help solve the dilemma, here are five simple ways to cut fulfillment costs that don’t involve big hardware or software investments.






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