Omnichannel ARCHIVE

Omnichannel Retailers Stand to Win or Lose at Every Touch Point  Jan 01, 2014 8:41 PM By Bharath Gowda

Today we wouldn’t dream of buying that goat until we polled our Facebook friends about where they got their goats and how much they paid, scoured the web for goat merchant reviews, did some in-store showrooming and bar code scanning to see if we could get a better price at a goat place down the street, and maybe used an augmented reality app to see how different goats would look grazing in our back yard.

What Went Wrong and Who’s to Blame for Missed Christmas Shipments  Dec 27, 2013 12:23 PM By Tim Parry

UPS and FedEx both announced this week that delays in their delivery services would result in Christmas presents not being under their customer’s tree. In this video, Joe Bobko, managing director of The Bobko Group, talks with Multichannel Merchant senior content manager Tim Parry about these issues that affect the shippers, the merchants and the consumers.

These Merchants Have the Best Return Policies  Dec 23, 2013 12:13 PM By Tim Parry

No matter how much thought goes into a gift, however, sometimes shoppers miss the target — which is why something as dry as a store’s return policy can be the redeeming factor when it comes to unwanted gifts.

How to Maximize Returns Efficiencies and Minimize Cost  Dec 19, 2013 2:14 PM By Erin Lynch

As more and more merchants focus their ecommerce energy into creating a customer-centric organization, one of the best ways to set yourself apart from the competition is through your returns policy. Regardless of why a consumer returns a good, there are ways for merchants to develop an effective and efficient returns process that keeps customers coming back for more.

How Amazon Stole Christmas  Dec 19, 2013 11:02 AM By Erin Lynch

With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.

Shoppers Look for Best Holiday Deals in December  Dec 18, 2013 1:20 PM By MCM Staff

With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.

IBM Predicts an Omnichannel Shopping World  Dec 18, 2013 8:04 AM By Tim Parry

In five years, new innovations will make buying local du jour once again, according to IBM’s 8th-annual IBM 5 in 5 list of innovations that have the potential to change the way people work, live and interact during the next five years. Here’s why IBM predicts the decline of ecommerce and the rebirth of the in-store shopping experience.

Home Depot to Look Into Same-Day Shipping Initiative in 2014  Dec 12, 2013 4:19 PM By Erin Lynch

With the addition of three new distribution centers in California, Atlanta, and Ohio, Home Depot announced plans on Dec. 11 to develop same-day shipping capabilities.

Ecommerce & Marketing Trends: What Retailers Need to Know Now for 2014  Dec 11, 2013 10:55 AM By Ed Braswell

As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.






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