Omnichannel ARCHIVE

Consumers Embrace Shopping from Smartphones  Jan 27, 2015 3:24 PM By Tim Parry

Consumers have embraced online shopping from their smartphones, boosting their spending by 125% across all product categories, according to the results of MarketLive’s latest quarterly Performance Index report.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales  Jan 23, 2015 10:21 AM By Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.

Chinese Laundry Sees Increase in Mobile Commerce Sales  Jan 21, 2015 10:51 AM By Daniela Forte

Chinese Laundry saw extensive growth to its ecommerce and mcommerce channels. See what the brand did to achieve success across the sales channels.

Can Amazon and RadioShack be a Match Made in Heaven?  Jan 21, 2015 8:58 AM By Tim Parry

Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.

How Personalization Drives Customer Acquisition and Engagement  Jan 19, 2015 5:08 PM By Andy Zimmerman

This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Mobile Huge in Omnichannel Engagement, Retailers Report at NRF  Jan 15, 2015 3:00 PM By Mike O'Brien

Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.

Target to Close All 133 Stores in Canada  Jan 15, 2015 12:19 PM By Mike O'Brien

Target announced it was closing all 133 of its Canadian stores by the end of 2015, with plans to liquidate its assets.

Macy’s Inc. Restructuring with Omnichannel in Mind  Jan 08, 2015 4:54 PM By Tim Parry

Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.

Who Won the Sugar Bowl? Allstate’s Mayhem Sale  Jan 02, 2015 8:48 AM By Tim Parry

We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.

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