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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelAug 20, 2014 9:52 AM By Daniela Forte
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
OmnichannelAug 18, 2014 1:28 PM By Daniela Forte
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
OmnichannelAug 13, 2014 3:33 PM By Ellen Shannon
Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.
OmnichannelAug 13, 2014 7:18 AM By Tim Parry
Amazon Local Register will offer brick-and-mortar world a lower swipe fee than banks. And it will also give Amazon a glimpse at how omnichannel consumers shop.
OmnichannelAug 06, 2014 6:14 AM By Kristin Muhlner
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
OmnichannelAug 05, 2014 10:27 AM By Steve Wellen
With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.
OmnichannelAug 04, 2014 5:12 PM By Stijn Hendrikse
Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.
OmnichannelJul 30, 2014 9:46 AM By Tim McMullen
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.
OmnichannelJul 29, 2014 12:49 PM By Mike O'Brien
How are you handling retail inventory management? Your answer to this critical question can lead to increases in your top and bottom line – or added costs if your inventory is bloated, hard to access or poorly allocated.
OmnichannelJul 27, 2014 9:48 PM By Jeannie Walters
Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.