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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelApr 15, 2015 6:52 AM By Christian Feuer
As Williams Sonoma shows, a brand’s own online channel might challenge the growth opportunity for stores, maybe even the viability of many locations. Here’s why Williams Sonoma is a perfect example showing how great omnichannel execution can result in strong sales and profitability growth.
OmnichannelApr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.
OmnichannelApr 12, 2015 9:37 AM By Tim Parry
It’s funny how consumers react to the news of retail security breaches. See what
OmnichannelApr 07, 2015 11:33 AM By Tim Parry
As more retailers are going omnichannel to address the expectations of mobile and digital-savvy consumers, what needs to happen in stores and distribution centers? Here’s the answers from Kevin Gardiner and Walter Wallace, who are both speaking at Operations Summit 2015.
OmnichannelApr 06, 2015 1:24 PM By Bryan Bartlett
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.
OmnichannelMar 31, 2015 12:31 PM By Mike O'Brien
In yet another reflection of growing omnichannel demand, Ace Hardware announced the national expansion of its in-store pickup program, launched as a pilot in 2014.
OmnichannelMar 25, 2015 9:45 AM By Tim Parry
Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.
OmnichannelMar 24, 2015 11:53 AM By Tim Parry
Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.” And we’re proud to be on the list!
OmnichannelMar 24, 2015 11:43 AM By Mike O'Brien
A change in mobile focus from conversions to engagement and influence, a better mobile app and loyalty data analysis has boosted store sales for GameStop.
OmnichannelMar 22, 2015 11:44 AM By Tim Parry
You can order a pizza from Dominos.com and get it delivered in about an hour, but you can’t order a pizza stone online from a brick and mortar retailer and have it delivered in time to make dinner? Here’s why brick and mortar retailers need to seriously look at same-day delivery.
by Oren Levy
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