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Omnichannel ARCHIVE

The Unintended Consequences of a Channel-Friendly Approach  Aug 10, 2015 11:54 AM By Luke Frandrup

If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct?

Week in Review: Is Back to School Still Cool?  Aug 09, 2015 9:26 AM By MCM Staff

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

Why Retailers are Slow to Go Omnichannel  Aug 05, 2015 8:01 AM By Tim Parry

Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.

6 Ways Retailers Can Prepare Now for Increased Holiday Ecommerce Fraud  Aug 04, 2015 7:43 AM By Andreas Baumhof

During the heightened holiday shopping season, retailers do not have the time to manually review transactions for fraud. There are several holiday shopping trends ecommerce merchants should be aware of to ensure fraudsters don’t disrupt customers’ holiday cheer. These include…

Retail Bloopers and the Role of Attribution in Delivering an Omni Experience  Aug 03, 2015 10:45 AM By Deepa Sureka

Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.

Measurements Reveal Inner Workings of Mobilegeddon, And Some Surprises  Aug 01, 2015 11:07 AM By Drit Suljoti

Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.

Week in Review: eBay Now Same-Day Service Grounded  Jul 31, 2015 12:17 PM By MCM Staff

eBay has pulled the plug on its eBay Now same-day delivery pilot programs, but is still exploring solutions that fit better with its 25 million sellers. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

Ecommerce Innovation Happening Around the World  Jul 30, 2015 12:14 PM By Mike O'Brien

Forrester analyst Zia Daniell Wigder told Growing Global attendees that ecommerce innovation is not just U.S.-based but distributed widely around the globe.

Consumers Decide Back-to-School Shopping Can Wait  Jul 29, 2015 2:08 PM By MCM Staff

A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.

Understanding the 8 Stages of the Omnichannel Order Lifecycle  Jul 27, 2015 12:41 PM By Jim Barnes

To optimize operations and drive success, retailers must focus on processes, technology and people across all 8 stages of the omnichannel order lifecycle.






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