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Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.
An earlier holiday season, a big global push and more a big year for the United States Postal Service. These are just a few of Multichannel Merchant senior content manager Tim Parry’s fearless predictions for 2014.
Staples announced its latest “reinvention” campaign today with the launch of “Make More Happen,” a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.
In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.
Today we wouldn’t dream of buying that goat until we polled our Facebook friends about where they got their goats and how much they paid, scoured the web for goat merchant reviews, did some in-store showrooming and bar code scanning to see if we could get a better price at a goat place down the street, and maybe used an augmented reality app to see how different goats would look grazing in our back yard.
UPS and FedEx both announced this week that delays in their delivery services would result in Christmas presents not being under their customer’s tree. In this video, Joe Bobko, managing director of The Bobko Group, talks with Multichannel Merchant senior content manager Tim Parry about these issues that affect the shippers, the merchants and the consumers.
No matter how much thought goes into a gift, however, sometimes shoppers miss the target — which is why something as dry as a store’s return policy can be the redeeming factor when it comes to unwanted gifts.
As more and more merchants focus their ecommerce energy into creating a customer-centric organization, one of the best ways to set yourself apart from the competition is through your returns policy. Regardless of why a consumer returns a good, there are ways for merchants to develop an effective and efficient returns process that keeps customers coming back for more.
With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.
With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.
by George Chang
Posted 13 hours ago
Posted 14 hours ago