MULTICHANNEL MERCHANT » OMNICHANNEL
Amazon Local Register will offer brick-and-mortar world a lower swipe fee than banks. And it will also give Amazon a glimpse at how omnichannel consumers shop.
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.
Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.
How are you handling retail inventory management? Your answer to this critical question can lead to increases in your top and bottom line – or added costs if your inventory is bloated, hard to access or poorly allocated.
Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.
Accellos and HighJump Software merged this week, driven by omnichannel demand.
Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.
To consolidate its omnichannel offerings, Sears and Kmart customers do online order pickup at either store, regardless of which website is used.