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Omnichannel ARCHIVE

Redefining Omnichannel: Put the Consumer at the Center  Feb 14, 2015 8:04 PM By Chip Overstreet

What consumers not only want, but have come to expect, is a consistent, relevant and personalized experience across every channel in which they engage with a retailer. Here are three tips that retailers should keep in mind when they go into their next omnichannel strategy session.

Using Email to Close the Smartphone, Browse-To-Buy Gap  Feb 14, 2015 1:56 PM By Loren McDonald

A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.

Don’t Count Out Big Retail as Focus and Investments in Omnichannel Rise  Feb 12, 2015 9:03 AM By Curt Barry

Amazon may buy Radio Shack and has opened up a store at Purdue University, but don’t count out major omnichannel retailers like Macy’s, Kohl’s and Walmart.

Managing Inventory in an Omnichannel World  Feb 11, 2015 2:21 PM By Daniela Forte

Providing real-time omnichannel inventory visibility for your consumers is no easy task. Here’s a look at how leading retailers such as Deckers Brands, Staples, Duluth Trading Company and Men’s Wearhouse are getting it done.

Most Shoppers Don’t Trust Retailers to Protect Their Credit Card and Personal Information  Feb 10, 2015 7:34 PM By MCM Staff

A survey of nearly 5,000 online buyers shows a considerable concern for the security of credit card and personal information not only online, but also in brick-and-mortar stores themselves. Here’s more results from the Bizrate Insights survey.

Marketers’ Groundhog Day is Finally Over  Feb 10, 2015 6:47 AM By Jason Fordham

In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).

Mobile Still Tops Retailers’ Priority Lists in 2015  Feb 09, 2015 10:51 AM By MCM Staff

Mobile remains a top priority for retailers in 2015, with 58% of retailers placing it at the top of their lists, up from 53% in 2014. See what else retailers are planning this year.

Returns Processing is a Vital Part of a Successful Omnichannel Strategy  Feb 05, 2015 3:06 PM By Murtaza “Zeke” Hamdani

Returns processing is an extremely important part of the customer experience and the overall omnichannel shopping journey, yet it is often glossed over.

Omnichannel, Big Data…What’s Next? Predictions for 2015  Feb 02, 2015 10:27 AM By Graeme Grant

In 2014, the retail industry was full of various buzzwords, from omnichannel to big data and new solutions were being discussed everyday. Here are some predictions for 2015.

GameStop Brings Mobile Shopping Cart to Brick and Mortar  Jan 27, 2015 5:19 PM By Tim Parry

GameStop plans to use Microsoft Azure cloud platform to continue to enhance the in-store mobile engagement of its customers in interactive, informative and entertaining ways. That includes an industry-first – a mobile shopping cart that can be transferred directly to a store POS.






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