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MULTICHANNEL MERCHANT » OMNICHANNEL
Omnichannel retailing has accelerated service expectations and permanently changed the competitive landscape.
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.
Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.
Amazon Local Register will offer brick-and-mortar world a lower swipe fee than banks. And it will also give Amazon a glimpse at how omnichannel consumers shop.
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.