Omnichannel ARCHIVE

Amazon Payments Unveils a Mobile POS Solution  Aug 13, 2014 7:18 AM By Tim Parry

Amazon Local Register will offer brick-and-mortar world a lower swipe fee than banks. And it will also give Amazon a glimpse at how omnichannel consumers shop.

4 Tips to Beat Amazon’s Price Advantage  Aug 06, 2014 6:14 AM By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

Why Geofencing Is a Bust, and How to Drive Real Value from it  Aug 05, 2014 10:27 AM By Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.

Engaging Customers on all Channels  Aug 04, 2014 5:12 PM By Stijn Hendrikse

Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.

A Sparkling Social Engagement  Jul 30, 2014 9:46 AM By Tim McMullen

Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.

Where Is Your Inventory Holding Cost Barometer?  Jul 29, 2014 12:49 PM By Mike O'Brien

How are you handling retail inventory management? Your answer to this critical question can lead to increases in your top and bottom line – or added costs if your inventory is bloated, hard to access or poorly allocated.

Collaborating with Customers Can Mean Big Business  Jul 27, 2014 9:48 PM By Jeannie Walters

Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.

Omnichannel Demand Drives Accellos/HighJump Merger  Jul 11, 2014 3:28 PM By Mike O'Brien

Accellos and HighJump Software merged this week, driven by omnichannel demand.

Johnston & Murphy Ratchets Up Its Omnichannel Commerce  Jul 11, 2014 11:26 AM By Daniela Forte

Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.

Sears and Kmart Expand In-store Pickup Across Brands  Jul 10, 2014 9:46 AM By Mike O'Brien

To consolidate its omnichannel offerings, Sears and Kmart customers do online order pickup at either store, regardless of which website is used.






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