Omnichannel ARCHIVE

Engaging Customers on all Channels  Aug 04, 2014 5:12 PM By Stijn Hendrikse

Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.

A Sparkling Social Engagement  Jul 30, 2014 9:46 AM By Tim McMullen

Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.

Where Is Your Inventory Holding Cost Barometer?  Jul 29, 2014 12:49 PM By Mike O'Brien

How are you handling retail inventory management? Your answer to this critical question can lead to increases in your top and bottom line – or added costs if your inventory is bloated, hard to access or poorly allocated.

Collaborating with Customers Can Mean Big Business  Jul 27, 2014 9:48 PM By Jeannie Walters

Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.

Omnichannel Demand Drives Accellos/HighJump Merger  Jul 11, 2014 3:28 PM By Mike O'Brien

Accellos and HighJump Software merged this week, driven by omnichannel demand.

Johnston & Murphy Ratchets Up Its Omnichannel Commerce  Jul 11, 2014 11:26 AM By Daniela Forte

Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.

Sears and Kmart Expand In-store Pickup Across Brands  Jul 10, 2014 9:46 AM By Mike O'Brien

To consolidate its omnichannel offerings, Sears and Kmart customers do online order pickup at either store, regardless of which website is used.

Wayfair Partners with HGTV on Comprehensive Program Integration  Jul 09, 2014 10:47 AM By MCM Staff

Wayfair has seen its advertising response rate increase more than two-fold with the Brother vs. Brother integration as compared to other prime time airings and the show ranks within the top five performing programs for Wayfair in terms of driving traffic to the website.

Why Vitacost.com is Vital to Kroger’s Omnichannel Strategy  Jul 09, 2014 7:23 AM By Tim Parry

Building on Vitacost.com’s technology and fulfillment platform and linking it to Kroger’s existing digital capabilities will accelerate Kroger’s omnichannel strategy.

Getting Through to Customers in a Multichannel World  Jul 07, 2014 12:23 PM By Rory Dennis

In today’s multichannel world, consumers have more flexibility and more avenues for shopping than ever before. There’s no chance that this multichannel revolution will slow, however, so brands need to act now to address these challenges or risk being crushed by the competition.






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