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Omnichannel ARCHIVE

Staples Plans to Close 140 Stores to Focus on Ecommerce  Aug 20, 2014 4:47 PM By Daniela Forte

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

Macy’s Continues to See Results from Omnichannel  Aug 20, 2014 10:05 AM By Mike O'Brien

Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.

Sleepy’s Sees Revenue Growth after Website Redesign  Aug 20, 2014 9:52 AM By Daniela Forte

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.

How to Organize and Execute Omnichannel Strategies  Aug 18, 2014 1:28 PM By Daniela Forte

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

Global Ecommerce Now a Mainstream Retail Objective  Aug 13, 2014 3:33 PM By Ellen Shannon

Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.

Amazon Payments Unveils a Mobile POS Solution  Aug 13, 2014 7:18 AM By Tim Parry

Amazon Local Register will offer brick-and-mortar world a lower swipe fee than banks. And it will also give Amazon a glimpse at how omnichannel consumers shop.

4 Tips to Beat Amazon’s Price Advantage  Aug 06, 2014 6:14 AM By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

Why Geofencing Is a Bust, and How to Drive Real Value from it  Aug 05, 2014 10:27 AM By Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.

Engaging Customers on all Channels  Aug 04, 2014 5:12 PM By Stijn Hendrikse

Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.

A Sparkling Social Engagement  Jul 30, 2014 9:46 AM By Tim McMullen

Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.






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