MULTICHANNEL MERCHANT » OMNICHANNEL
Wayfair has seen its advertising response rate increase more than two-fold with the Brother vs. Brother integration as compared to other prime time airings and the show ranks within the top five performing programs for Wayfair in terms of driving traffic to the website.
Building on Vitacost.com’s technology and fulfillment platform and linking it to Kroger’s existing digital capabilities will accelerate Kroger’s omnichannel strategy.
In today’s multichannel world, consumers have more flexibility and more avenues for shopping than ever before. There’s no chance that this multichannel revolution will slow, however, so brands need to act now to address these challenges or risk being crushed by the competition.
With over 25,000 unique SKUs and an average inventory turnover rate of 30 to 45 days, Buffalo Exchange’s leadership team knew it was time to automate or face becoming buried in a mountain of disjointed analog data that would not be helpful for strategic or operational decision making.
Consumer are researching and completing transactions across multiple channels, and the omnichannel experience has become the norm. However, many retailers still struggle to deliver this new retail reality.
Shoe Carnival said its transition from 3PL to ship-from-store is foundational in terms of its overall omnichannel strategy.
Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.
Experts in operations and fulfillment agree there is a place for both warehouse management systems (WMS) and warehouse control systems (WCS).
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.