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MULTICHANNEL MERCHANT » OMNICHANNEL
Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.
Although wearables have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology. Therefore, the question becomes, what opportunity does this present for retailers?
Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks, and an app for iPad users.
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Omnichannel retailing has accelerated service expectations and permanently changed the competitive landscape.
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.
Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.
Posted 6 days ago
by Sue Chapman
Posted 1 week ago