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MULTICHANNEL MERCHANT » OMNICHANNEL
While fully funding a campaign on Kickstarter or Indiegogo is hard enough, that’s just half the battle, as post-campaign problems often occur with manufacturing and order fulfillment. So here are a few tips for the second half of that battle.
What we know is that the Amazon store has two loading docks, and a tremendous amount of foot traffic. It’s speculated that Amazon will use the store as a same-day delivery hub, and to process returns.
The retail transformation is fueled by advancements in technology, shifts in consumer expectations and attitudes and the continued rise of digital commerce. This could considered the perfect storm of retail transformation for retailers and consumers.
During a meeting at Shop.org, Borderfree chief strategy officer Kris Green told Multichannel Merchant that retailers need to make sure that consumers have the same experience whether they buy in store or online.
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.
Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.
With the growing popularity of cross-border ecommerce, do you need to expand your contact center strategy? Depending on which countries you ship to should determine if you need additional contact center needs, or the need to outsource services. Here’s how Brooks Brothers works with its global customers.
In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.
To take advantage of the new return/exchange service, customers can visit sears.com, click on the customer service link, choose “returns and exchanges” and follow the prompts to identify the item. For an exchange, they select a new item and get an email confirmation when the replacement is ready for pickup.
Once at the store, they park in a designated In-Vehicle Pickup spot, and notify the store of their arrival via the app. A timer will start on the phone, and a Sears associate will arrive within five minutes and complete the return or exchange.
Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.
by Niko Lutkins
Posted 3 days ago
by Liat Fuchs
Posted 4 days ago