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Omnichannel ARCHIVE

3 Predictions on How Omnichannel Will Be Omnipotent in 2016  Mar 08, 2016 2:30 PM By Rob Gonzalez

Omnichannel enjoyed buzz-worthy status in 2015, but that was just the beginning. This will be the year that omnichannel becomes “omni-essential,” driven by the increasing need to meet customers when, where and how they shop. Here are 3 reasons why this phenomenon is taking place.

Winning Customer Loyalty Through Omnichannel Loyalty Perks  Mar 04, 2016 1:59 PM By Zeke Hamdani

In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.

Developing New Sales Strategies in a Customer Driven World  Mar 04, 2016 1:39 PM By Maria Pergolino

We are in the middle of rapid change; accelerating business, ubiquitous information, digitalization of our tools, and evolving relationships both inside and out of our company. Here are some tips to help drive sales for your business.

Week in Review: Wayfair Just Had the Best. Week. Ever.  Mar 04, 2016 9:05 AM By MCM Staff

Between posting 98% growth in Q4 direct sales, plans for Canadian and European expansion and a new analytics-driven catalog, Wayfair had a pretty good week. The company also announced plans to open its fourth customer service center in Bryan, TX. See what other news and events transpired this week in the world of direct-to-customer retail and ecommerce.

6 Steps to a More Effective, Holistic Omnichannel Strategy  Mar 01, 2016 12:12 PM By Steven La Schiazza

A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.

J.C. Penney Continues Turnaround with Strong Q4  Mar 01, 2016 10:34 AM By Mike O'Brien

J.C. Penney posted strong Q4 and 2015 numbers, citing omnichannel tactics as a big part of its continuing turnaround, in a period when competitors stumbled. The return of popular private-label brands and the recent addition of appliances by customer demand are evidence that the company has been responsive to what shoppers want. Learn more about the retailer’s recent performance.

Industry Data Provides Telling Insights for Retailers in 2016  Feb 25, 2016 4:02 PM By Louisa Rupp

This year, retailers are putting a stake in the ground by creating continuous shopping experiences, whether the checkout lane is a couch or store aisle. Here are four trends retailers should look out for in 2016.

Week in Review: UPS Invests in Deliv to Learn About Same-Day Market  Feb 25, 2016 2:45 PM By MCM Staff

UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.

Nordstrom Looking to Address High Cost of Omnichannel Fulfillment  Feb 22, 2016 11:15 AM By Mike O'Brien

Nordstrom told analysts its ecommerce sales and omnichannel operations are performing well, but acknowledged the gains are coming at a significant cost. See where the costs are hitting, and some of the steps the company is taking to address them and recover losses in profitability.

It’s Not All About Mobile, It’s About Customer Experience  Feb 16, 2016 7:24 AM By Darren Hill

A great mobile experience is just one part of the customer-centric strategy that the smartest brands are using every day. The customer, after all, is the driving force behind all of the great holiday numbers we’ve seen. Here are some key customer experience issues that will keep customers coming back to your site on any channel.






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