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Omnichannel ARCHIVE

Marketers’ Groundhog Day is Finally Over  Feb 10, 2015 6:47 AM By Jason Fordham

In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).

Mobile Still Tops Retailers’ Priority Lists in 2015  Feb 09, 2015 10:51 AM By MCM Staff

Mobile remains a top priority for retailers in 2015, with 58% of retailers placing it at the top of their lists, up from 53% in 2014. See what else retailers are planning this year.

Returns Processing is a Vital Part of a Successful Omnichannel Strategy  Feb 05, 2015 3:06 PM By Murtaza “Zeke” Hamdani

Returns processing is an extremely important part of the customer experience and the overall omnichannel shopping journey, yet it is often glossed over.

Omnichannel, Big Data…What’s Next? Predictions for 2015  Feb 02, 2015 10:27 AM By Graeme Grant

In 2014, the retail industry was full of various buzzwords, from omnichannel to big data and new solutions were being discussed everyday. Here are some predictions for 2015.

GameStop Brings Mobile Shopping Cart to Brick and Mortar  Jan 27, 2015 5:19 PM By Tim Parry

GameStop plans to use Microsoft Azure cloud platform to continue to enhance the in-store mobile engagement of its customers in interactive, informative and entertaining ways. That includes an industry-first – a mobile shopping cart that can be transferred directly to a store POS.

Consumers Embrace Shopping from Smartphones  Jan 27, 2015 3:24 PM By Tim Parry

Consumers have embraced online shopping from their smartphones, boosting their spending by 125% across all product categories, according to the results of MarketLive’s latest quarterly Performance Index report.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales  Jan 23, 2015 10:21 AM By Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.

Chinese Laundry Sees Increase in Mobile Commerce Sales  Jan 21, 2015 10:51 AM By Daniela Forte

Chinese Laundry saw extensive growth to its ecommerce and mcommerce channels. See what the brand did to achieve success across the sales channels.

Can Amazon and RadioShack be a Match Made in Heaven?  Jan 21, 2015 8:58 AM By Tim Parry

Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.

How Personalization Drives Customer Acquisition and Engagement  Jan 19, 2015 5:08 PM By Andy Zimmerman

This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.






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