MULTICHANNEL MERCHANT » OMNICHANNEL
In this new omnichannel world, what becomes of the retail store and the decaying shopping mall? Will the web win out and traditional stores vanish?
Hat World, Inc. has commissioned Swisslog to install a state-of-the-art Omni-channel order fulfillment and storage system, at its central distribution center in Indianapolis.
To better understand the state of omnichannel, Multichannel Merchant and Neustar conducted an extensive study on marketers’ omnichannel priorities and challenges across the customer lifecycle.
Eastwood Company’s new hands-on retail concept integrates merchandise, education, video and social to bring the garage to the store for its automotive DIY customers.
Customers can shop at over 900 stores from one location with Find-It App and Reserve Online, Pick up In-Store rollout.
Bon-Ton announced on March 5 that it has signed a lease for a 743,000 square-foot direct-to-consumer fulfillment center in West Jefferson, Ohio in response to its growing ecommerce operations.
RadioShack announced this week that it plans to close 1,100 under performing stores as well as huge losses in its fourth quarter earnings. According to its Q4 financials, the electronics retailer reported that net sales and operating revenues for the quarter decreased to $935.4 million from $1.17 billion in the same quarter last year
With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.
Successfully growing your brand, leads and sales requires having deep understanding of the omnichannel customer journey, your ROI at the most granular level and your ability to be nimble enough to pull the levers that have the ability to move your organization forward.
To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.