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MULTICHANNEL MERCHANT » OMNICHANNEL
How will Apple Pay work, will it make mobile wallets go mainstream, and what does it mean for omnichannel retail? Ralf Gladis, CEO of payment services provider Computop, shares his thoughts with Multichannel Merchant.
In a first in the athletic footwear and apparel space, Foot Locker has started a trial of same-day/next-day delivery at five stores in California, with plans to roll it out at its 1,300 locations across the U.S. and Canada
Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.
Although wearables have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology. Therefore, the question becomes, what opportunity does this present for retailers?
Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks, and an app for iPad users.
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Omnichannel retailing has accelerated service expectations and permanently changed the competitive landscape.
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
by Aaron Beach
Posted 12 hours ago
by Eido Gal
Posted 2 days ago