MULTICHANNEL MERCHANT » OMNICHANNEL
With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.
Successfully growing your brand, leads and sales requires having deep understanding of the omnichannel customer journey, your ROI at the most granular level and your ability to be nimble enough to pull the levers that have the ability to move your organization forward.
To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.
Consumers want more flexibility in shipping and fulfillment, including the ability to select delivery dates and times, and to reroute packages based on personal preferences. With consumers placing a heavy emphasis on shipping in retail decision-making, it’s critical for retailers to explore new ways to leverage logistics strategy as a driver of omnichannel success.
Nicole Miller is reaping the benefits of its omnichannel strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all while giving consumers what they want, when they want it.
Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.
iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.
2014 will be the year that mobile devices further blur, obscure and shred the line between physical and electronic retail. Here are five reasons why.
Online retailers are sprinting towards the day when they can offer consumers products anytime, anywhere and as quickly and affordable as possible. In the next few months we will see many big ecommerce players continue to pour funding into delivery projects that will bring instant gratification to the consumer. Here is a look at just some of those projects and tops trends we can expect to see for package shipping in 2014.
The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.