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Omnichannel ARCHIVE

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Mobile Huge in Omnichannel Engagement, Retailers Report at NRF  Jan 15, 2015 3:00 PM By Mike O'Brien

Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.

Target to Close All 133 Stores in Canada  Jan 15, 2015 12:19 PM By Mike O'Brien

Target announced it was closing all 133 of its Canadian stores by the end of 2015, with plans to liquidate its assets.

Macy’s Inc. Restructuring with Omnichannel in Mind  Jan 08, 2015 4:54 PM By Tim Parry

Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.

Who Won the Sugar Bowl? Allstate’s Mayhem Sale  Jan 02, 2015 8:48 AM By Tim Parry

We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.

Amazon Falling Back to the Pack in Customer Satisfaction  Jan 01, 2015 7:51 PM By MCM Staff

The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.

In 2015, Technology Catches Up with Cross-channel Marketing  Dec 31, 2014 11:48 AM By Michael Osborne

2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.

Why Omnichannel is a Major Retail Theme for 2015  Dec 30, 2014 1:55 PM By Tim Parry

Incoming Hudson’s Bay Co. CEO Jerry Storch made an appearance Dec. 29 on CNBC’s Halftime Report and said he thinks high-end, value and omnichannel, are the major themes in the retail industry for 2015.

Automating the Web of Shipping Options  Dec 29, 2014 3:57 PM By Ian Goldman

Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.

Step Up Your Returns Experience  Dec 26, 2014 3:05 PM By Tom Fougerousse

Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.






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