Omnichannel ARCHIVE

J.C. Penney Gears Up For Its Omnichannel Future  Aug 18, 2015 3:02 PM By Daniela Forte

While J.C. Penney admits to still being behind curve with its transition to omnichannel, the company is satisfied with the progress it has made. See what plans it has for the year ahead.

Why Retailers Should Embrace Channels and Complexity  Aug 18, 2015 10:53 AM By Rick Chavie

When examining the current state of the retail industry, omnichannel experts boldly assert that “channels are dead” and “consumers are in control.” See why retailers should embrace channels and complexity.

5 Trends that Will Make or Break This Holiday Season  Aug 18, 2015 10:28 AM By Meera Murthy

With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays. See what the top five trends are this holiday season.

Nordstrom Highlights Omnichannel Experience in Q2 Gains  Aug 17, 2015 2:50 PM By Daniela Forte

Nordstrom is making the customer the center of its strategy as it focuses on creating a differentiated experience in each of its businesses, executives noted while delivering a strong second quarter report.

Week in Review: Is an Exclusive Tmall Deal a Good Move for Macy’s?  Aug 15, 2015 10:42 AM By MCM Staff

Macy’s is heading East… to China. The department store retailer has formed a joint venture with Fung Retailing Limited and will have its own online store on Alibaba’s Tmall Global platform. But is exclusivity good or bad for Macy’s, or any brand?

Fake Target Customer Service Guy Trolls Haters  Aug 14, 2015 12:07 PM By Tim Parry

Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target. But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.

Going Mobile to Capture the Impulse Buyer  Aug 12, 2015 2:03 PM By Tim Parry

Today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here’s how you need to optimize your mobile commerce site to capture the impulse buyer.

Macy’s 2Q Sales Are Down 2.6%, But Terry Lundgren is Optimistic  Aug 12, 2015 12:15 PM By Tim Parry

Macy’s second quarter sales decreased 2.6%, but chairman and CEO Terry Lundgren was optimistic in a press release the company issued on Wednesday morning, even though he added that sales for the fiscal year will probably be down 1%. Here’s why Lundgren is still smiling despite the negative numbers.

The Unintended Consequences of a Channel-Friendly Approach  Aug 10, 2015 11:54 AM By Luke Frandrup

If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct?

Week in Review: Is Back to School Still Cool?  Aug 09, 2015 9:26 AM By MCM Staff

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

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