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Omnichannel ARCHIVE

How Marketing Technology Bridges Experiences and Operations  Sep 29, 2014 11:26 AM By Erik Severinghaus

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

Competing with Free Shipping the Smart Way  Sep 26, 2014 12:03 PM By Gregg Aamoth

Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.

But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.

How to Make Your Small Business Perform Like an Omnichannel Powerhouse  Sep 24, 2014 9:04 AM By Amine Khechfe

Your small business can perform like an omnichannel powerhouse if you simply adhere to the following tips and tools.

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

How Retailers Can Ensure Winning Customer Care This Holiday Season  Sep 21, 2014 12:38 PM By Kevon Hills

This year, customers will be more likely to send an email than place a phone call. Unfortunately, email has the lowest rate of issue resolution of all channels. Here’s a few key learnings from StellaService to ensure retailers are ready for this year’s holiday season.

Your 5-point Checklist for Going Omnichannel  Sep 21, 2014 8:04 AM By Brandi Slaughter

With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points

Same-day Delivery Rollouts Speed Up  Sep 16, 2014 8:43 AM By Tim Parry

The same-day delivery sweepstakes certainly seems to be heating up as the summer nears the end. Just this past week, Foot Locker, Macy’s and Bloomingdale’s all announced plans this week to test or roll out same-day delivery.

Apple Pay, Same-day Delivery Highlight Macy’s Inc.’s Omnichannel Rollouts  Sep 15, 2014 8:54 PM By Tim Parry

Macy’s and Bloomingdale’s to help launch Apple Pay; same-day delivery to be piloted in fall 2014; new POS technology and customer service enhancements in testing; new apps, web functionality and mobile wallet launched; RFID being expanded to fashion categories.

What Apple Pay Means for Omnichannel Retail  Sep 12, 2014 2:05 PM By Tim Parry

How will Apple Pay work, will it make mobile wallets go mainstream, and what does it mean for omnichannel retail? Ralf Gladis, CEO of payment services provider Computop, shares his thoughts with Multichannel Merchant.

Foot Locker Testing Same-Day Delivery in California  Sep 11, 2014 9:24 PM By Mike O'Brien

In a first in the athletic footwear and apparel space, Foot Locker has started a trial of same-day/next-day delivery at five stores in California, with plans to roll it out at its 1,300 locations across the U.S. and Canada






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