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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelJan 21, 2015 8:58 AM By Tim Parry
Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.
OmnichannelJan 19, 2015 5:08 PM By Andy Zimmerman
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.
OmnichannelJan 19, 2015 4:08 PM By Robert Glazer
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
OmnichannelJan 15, 2015 3:00 PM By Mike O'Brien
Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.
OmnichannelJan 15, 2015 12:19 PM By Mike O'Brien
Target announced it was closing all 133 of its Canadian stores by the end of 2015, with plans to liquidate its assets.
OmnichannelJan 08, 2015 4:54 PM By Tim Parry
Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.
OmnichannelJan 02, 2015 8:48 AM By Tim Parry
We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.
OmnichannelJan 01, 2015 7:51 PM By MCM Staff
The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.
OmnichannelDec 31, 2014 11:48 AM By Michael Osborne
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
OmnichannelDec 30, 2014 1:55 PM By Tim Parry
Incoming Hudson’s Bay Co. CEO Jerry Storch made an appearance Dec. 29 on CNBC’s Halftime Report and said he thinks high-end, value and omnichannel, are the major themes in the retail industry for 2015.