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MULTICHANNEL MERCHANT » OMNICHANNEL
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.
How are you handling retail inventory management? Your answer to this critical question can lead to increases in your top and bottom line – or added costs if your inventory is bloated, hard to access or poorly allocated.
Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.
Accellos and HighJump Software merged this week, driven by omnichannel demand.
Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.
To consolidate its omnichannel offerings, Sears and Kmart customers do online order pickup at either store, regardless of which website is used.
Wayfair has seen its advertising response rate increase more than two-fold with the Brother vs. Brother integration as compared to other prime time airings and the show ranks within the top five performing programs for Wayfair in terms of driving traffic to the website.
Building on Vitacost.com’s technology and fulfillment platform and linking it to Kroger’s existing digital capabilities will accelerate Kroger’s omnichannel strategy.
In today’s multichannel world, consumers have more flexibility and more avenues for shopping than ever before. There’s no chance that this multichannel revolution will slow, however, so brands need to act now to address these challenges or risk being crushed by the competition.
With over 25,000 unique SKUs and an average inventory turnover rate of 30 to 45 days, Buffalo Exchange’s leadership team knew it was time to automate or face becoming buried in a mountain of disjointed analog data that would not be helpful for strategic or operational decision making.
by Ian Goldman
Posted 20 hours ago
Posted 21 hours ago