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Omnichannel ARCHIVE

Consumers Planned an Omnichannel Holiday Season  Dec 24, 2014 2:11 PM By Tim Parry

Retailers know omnichannel is essential to their success during the holidays, but do they really understand consumer shopping behavior in real-time?

An eBay Local Pilot Grows in Brooklyn  Dec 22, 2014 4:33 PM By Mike O'Brien

eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.

The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.

Down to the Wire for Seasonal Shipping Peak 2014  Dec 22, 2014 2:45 PM By Mike O'Brien

As the 2014 retail seasonal shipping peak roars to a close, the major carriers are seeing their numerous upgrades and investments put to the test.

How Web Personalization Drives Repeat Customers and Brand Loyalty  Dec 22, 2014 10:10 AM By Andy Zimmerman

In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.

5 Questions to Ask Before You Launch a VoC Program  Dec 19, 2014 2:32 PM By Nico Lutkins

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.

3 Personalization Pillars That Will Make (or Break) Retailers  Dec 18, 2014 1:09 PM By Liat Fuchs

Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.

Amazon Launches Prime Now, One-Hour Delivery in NYC  Dec 18, 2014 9:44 AM By Mike O'Brien

Continuing on its juggernaut of instant fulfillment of all kinds of stuff from “the anything store,” Amazon today announced Prime Now, a service that will allow Prime members in New York to receive household items like paper towels and laundry soap in as little as an hour via a mobile app.

The app, which is available in iOs and Android versions, give Prime members in select New York neighborhoods free two-hour delivery; the one-hour version costs $7.99 per order. The company’s much-touted facility on West 34th St. in Manhattan will serve as the fulfillment hub.

Breathing Life Back into Your Omnichannel Strategy  Dec 17, 2014 10:53 AM By Fritz Brumder

Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.

Shopatron Talks Holiday Ecommerce Trends  Dec 09, 2014 3:08 PM By Mike O'Brien

Multichannel Merchant senior editor Mike O’Brien talks with Shopatron founder and CEO Ed Stevens about holiday ecommerce trends in the 2014 shopping season.

Amazon Testing Bikes for Ultra-Fast Delivery in New York  Dec 09, 2014 12:12 PM By Mike O'Brien

Amazon is once again pushing the ecommerce envelope, testing out the use of bicycle couriers in New York as part of a service called Amazon Prime Now, according to a report in the Wall Street Journal.

The service will provide delivery of some items purchased on Amazon.com in an hour or two, the Journal said it had been told by an unnamed source.






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