Omnichannel ARCHIVE

Email Personalization: Going Beyond the First Name  Jan 30, 2014 3:33 PM By Erin Lynch

When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.

Destination Maternity Reports Q1 Sales Decrease of 0.3%  Jan 30, 2014 2:04 PM By MCM Staff

Net sales for the first quarter of fiscal 2014 decreased 0.3% to $134.8 million from $135.3 million for the first quarter of fiscal 2013.

Big Operational Changes Needed for Holiday 2014  Jan 30, 2014 2:01 PM By Kevin Sghia

If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.

10 Ways to Quickly Address Consumer Complaints on Social Media  Jan 30, 2014 12:40 PM By Erin Lynch

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.

State of Retailing Online: Mobile Tops 2014 Priority List  Jan 30, 2014 7:24 AM By MCM Staff

According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.

Bouclair Home to Focus on Omnichannel Fulfillment  Jan 29, 2014 3:55 PM By Erin Lynch

With the launch of its new ecommerce site, Canadian home décor and housewares retailer, Bouclair Home, has announced a new omnichannel initiative including buy online, pickup in-store, and buy online and return in-store.

3 Must-Haves for a Successful Try-Before-You-Buy Policy  Jan 29, 2014 10:12 AM By Maria Haggerty

At-home try-on merchants such as Warby Parker mitigate many of the uncertainties and anxieties around purchasing online, but pose significant logistic and fulfillment challenges for retailers. Before offering try-before-you-buy, it’s important to understand the logistic and fulfillment implications associated with these types of policies. Here are three key tips you need to master in order to be a successful free, at-home try-on policy.

New Innotrac Study Looks Into Holiday 2013 Experience  Jan 27, 2014 11:51 AM By MCM Staff

Innotrac has released the findings of its SmartHub Holiday Promotions study which tracked the entire ecommerce experience from ordering, to shipping, packaging, customer service, and returns through the eyes of the customer.

RadioShack Unveils New “Do-It-Together” Brand Positioning  Jan 27, 2014 11:28 AM By MCM Staff

“It Can Be Done, When We Do It Together” speaks to the RadioShack’s ability to collaborate with consumers to help them discover what is possible through technology.

Radio Systems Corporation to Partner with Channel IQ  Jan 27, 2014 11:10 AM By MCM Staff

Radio Systems Corporation has announced its partnership with Channel IQ, leading provider of online retail business intelligence, brand protection, retailer verification, and channel management software applications.






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