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Omnichannel ARCHIVE

Macy’s Inc. Restructuring with Omnichannel in Mind  Jan 08, 2015 4:54 PM By Tim Parry

Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.

Who Won the Sugar Bowl? Allstate’s Mayhem Sale  Jan 02, 2015 8:48 AM By Tim Parry

We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.

Amazon Falling Back to the Pack in Customer Satisfaction  Jan 01, 2015 7:51 PM By MCM Staff

The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.

In 2015, Technology Catches Up with Cross-channel Marketing  Dec 31, 2014 11:48 AM By Michael Osborne

2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.

Why Omnichannel is a Major Retail Theme for 2015  Dec 30, 2014 1:55 PM By Tim Parry

Incoming Hudson’s Bay Co. CEO Jerry Storch made an appearance Dec. 29 on CNBC’s Halftime Report and said he thinks high-end, value and omnichannel, are the major themes in the retail industry for 2015.

Automating the Web of Shipping Options  Dec 29, 2014 3:57 PM By Ian Goldman

Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.

Step Up Your Returns Experience  Dec 26, 2014 3:05 PM By Tom Fougerousse

Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.

Consumers Planned an Omnichannel Holiday Season  Dec 24, 2014 2:11 PM By Tim Parry

Retailers know omnichannel is essential to their success during the holidays, but do they really understand consumer shopping behavior in real-time?

An eBay Local Pilot Grows in Brooklyn  Dec 22, 2014 4:33 PM By Mike O'Brien

eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.

The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.

Down to the Wire for Seasonal Shipping Peak 2014  Dec 22, 2014 2:45 PM By Mike O'Brien

As the 2014 retail seasonal shipping peak roars to a close, the major carriers are seeing their numerous upgrades and investments put to the test.






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