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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelJan 02, 2015 8:48 AM By Tim Parry
We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.
OmnichannelJan 01, 2015 7:51 PM By MCM Staff
The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.
OmnichannelDec 31, 2014 11:48 AM By Michael Osborne
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
OmnichannelDec 30, 2014 1:55 PM By Tim Parry
Incoming Hudson’s Bay Co. CEO Jerry Storch made an appearance Dec. 29 on CNBC’s Halftime Report and said he thinks high-end, value and omnichannel, are the major themes in the retail industry for 2015.
OmnichannelDec 29, 2014 3:57 PM By Ian Goldman
Shipping cost and speed is reliant upon a number of factors like distance, package weight and size, so determining the fastest, cheapest way to ship an item is not a straightforward task. But there are features that you can look for in your ecommerce platform that simplify the process by doing much, or all, of the work for you.
OmnichannelDec 26, 2014 3:05 PM By Tom Fougerousse
Handling returns appropriately will do wonders for your reputation and build trust in the long run, and falling behind can become a customer service nightmare. Here are some suggestions to make your returns experience a positive one for both you and your customers.
OmnichannelDec 24, 2014 2:11 PM By Tim Parry
Retailers know omnichannel is essential to their success during the holidays, but do they really understand consumer shopping behavior in real-time?
OmnichannelDec 22, 2014 4:33 PM By Mike O'Brien
eBay said 83 businesses – including online merchants as well as retailers with physical stores – have joined its eBay Local pilot program in Brooklyn, NY., offering a range of delivery options, including $5 same-day and in-store pickup, to consumers through eBay’s website and mobile apps.
The Brooklyn trial is taking place as the company shifts the focus of Amazon Local more toward its core marketplace sellers, with less emphasis on major retailers.
OmnichannelDec 22, 2014 2:45 PM By Mike O'Brien
As the 2014 retail seasonal shipping peak roars to a close, the major carriers are seeing their numerous upgrades and investments put to the test.
OmnichannelDec 22, 2014 10:10 AM By Andy Zimmerman
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.