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Omnichannel ARCHIVE

The Power of Omni-Proofing Your Organization  Dec 08, 2014 12:07 PM By Monica Gout

The move toward omnichannel operations is influencing a major wave of change in the organization, see the wide variety of structures are in place as companies struggle to meet the challenge.

How Omnichannel Can Fail at the Brick and Mortar Level  Dec 08, 2014 10:04 AM By Tim Parry

If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level. Here’s the quick rundown: Walmart The outdoor trail shoe I wanted was in-stock in store, and I decided I’d […]

Determining Which DTC Operations System Platform is the Best Fit  Dec 04, 2014 3:25 PM By Curt Barry

There are many systems possibilities for direct to customer businesses. The choices include ecommerce platforms with order management (OMS) functionality; standalone OMS; “best of breed” integrations with OMS, customer care or CRM front ends and a warehouse management system (WMS) for fulfillment; or ERP systems. How do you determine which is the best fit for your direct business?

Retailers Powered by Shopatron Saw 77% Gross Merchandise Value Growth on Cyber Monday  Dec 04, 2014 12:15 PM By MCM Staff

Omnichannel retailers on the Shopatron platform enjoyed 40% gross merchandise value growth spanning eight days, and spikes over the holiday weekend leading to remarkable year-over-year growth of over 93%.

How Consumer Life Stages Should Drive Marketing  Dec 02, 2014 1:39 PM By Paul Martecchini

Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.

What New Omnichannel Trends Really Mean for Customers  Nov 30, 2014 7:45 AM By Jeannie Walters

We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.

Building and Leveraging a 360-degree View of Your Customer  Nov 30, 2014 7:22 AM By JB Brokaw

In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?

Sears In-Vehicle Pickup was Great… But…  Nov 29, 2014 3:46 PM By Tim Parry

Up until the I got home and saw the security tag still attached to the vest, this had been a tremendous experience. As a matter of fact, when I was prompted to give immediate feedback, I highly praised the In-Vehicle Pickup service.

Mobile Momentum Moves Through Black Friday  Nov 29, 2014 8:12 AM By Tim Parry

Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.

Retailers Must Deliver a Seamless Shopping Experience  Nov 28, 2014 4:46 PM By Jim Davidson

Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.






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