Omnichannel ARCHIVE

How to Turn Omnichannel from Retail Disruptor to Game-Changer  Jul 20, 2015 2:50 PM By MCM Staff

Bala Ganesh, Director of Retail Marketing at UPS, talks candidly about what retailers are getting out of omnichannel – increased revenue, reduced costs and increased return on assets. Watch and listen to Ganesh here…

Week in Review: Amazon Had the Best and Worst Week Ever  Jul 19, 2015 1:50 AM By MCM Staff

Amazon had the best week ever… and its worst week ever. Sounds impossible? It does, but here’s a look at why Prime Day was such a polarizing event for the ecommerce marketplace giant.

Using Data-Driven Intelligence to Stay Ahead in Retail  Jul 16, 2015 11:26 AM By Oren Levy

Data-driven intelligence will ultimately enable retailers to cater to customer needs in a more individualized and sophisticated manner, without expending excessive effort, expense, and resources. Read on to learn how some retailers are analyzing consumer data to better understand and meet customer needs.

Batteries Plus Bulbs Strengthens Omnichannel Capabilities with New Dynamic Ecommerce Platform  Jul 15, 2015 7:21 AM By MCM Staff

Batteries Plus Bulbs creates a seamless online and mobile shopping experience by integrating new omnichannel features and functionalities, such as buy online and pick up in store.

How Moosejaw Captures and Captivates the Impulse Buyer  Jul 11, 2015 9:43 AM By Tim Parry

One of the biggest reasons Moosejaw customers were abandoning carts was because the merchant didn’t provide all the content needed to make a smart purchase decision. In this video, Moosejaw CEO Eoin Comerford talks about what his team did to provide more relevant content, and capture the impulse buyer.

4 Major Ways Your Store Should Prepare for the Mall of the Future  Jul 11, 2015 8:50 AM By Roberto Ugo

By incorporating new physical and technological methods into the fold, the shopping experience will extend beyond the physical space and into the digital and emotional realm. Here are four major changes to expect from the shopping mall of the future and how retailers should prepare to capitalize on them.

Week in Review: Prime Day is Coming, Prime Day is Coming!  Jul 10, 2015 7:07 PM By MCM Staff

The biggest news this week was probably Amazon’s announcement that they would launch Prime Day… and that means a lot of speculation… Keep reading to find out more about Prime Day, and the wrap-up of the rest of this week’s news…

Mobile, Omnichannel, and Personalization Take Center Stage  Jul 10, 2015 1:11 PM By Tim Parry

Another IRCE has come and gone, and attendees left thinking we’re much closer to a true omnichannel shopping experience than at this time last year. In this report by Multichannel Merchant, you will learn what we learned at IRCE 2015, including…

Capturing and Captivating the Impulse Buyer  Jul 09, 2015 9:21 AM By Tim Parry

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer?

Take the Quiz: Is Your Business Teeming with Prospects, or Are You in a Prospect Desert?  Jul 08, 2015 7:38 AM By Larry Kavanagh

Measuring your engaged shoppers, the ones “checking you out,” can tell you a lot about the health of your business. A high score in the quiz below indicates you’re primed to grow, because you are “rich” in potential customers. A low score means that you’re not attracting “fresh blood” to your brand.

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