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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelDec 22, 2014 10:10 AM By Andy Zimmerman
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.
OmnichannelDec 19, 2014 2:32 PM By Nico Lutkins
Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.
OmnichannelDec 18, 2014 1:09 PM By Liat Fuchs
Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.
OmnichannelDec 18, 2014 9:44 AM By Mike O'Brien
Continuing on its juggernaut of instant fulfillment of all kinds of stuff from “the anything store,” Amazon today announced Prime Now, a service that will allow Prime members in New York to receive household items like paper towels and laundry soap in as little as an hour via a mobile app.
The app, which is available in iOs and Android versions, give Prime members in select New York neighborhoods free two-hour delivery; the one-hour version costs $7.99 per order. The company’s much-touted facility on West 34th St. in Manhattan will serve as the fulfillment hub.
OmnichannelDec 17, 2014 10:53 AM By Fritz Brumder
Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.
OmnichannelDec 09, 2014 3:08 PM By Mike O'Brien
Multichannel Merchant senior editor Mike O’Brien talks with Shopatron founder and CEO Ed Stevens about holiday ecommerce trends in the 2014 shopping season.
OmnichannelDec 09, 2014 12:12 PM By Mike O'Brien
Amazon is once again pushing the ecommerce envelope, testing out the use of bicycle couriers in New York as part of a service called Amazon Prime Now, according to a report in the Wall Street Journal.
The service will provide delivery of some items purchased on Amazon.com in an hour or two, the Journal said it had been told by an unnamed source.
OmnichannelDec 08, 2014 12:07 PM By Monica Gout
The move toward omnichannel operations is influencing a major wave of change in the organization, see the wide variety of structures are in place as companies struggle to meet the challenge.
OmnichannelDec 08, 2014 10:04 AM By Tim Parry
If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level. Here’s the quick rundown: Walmart The outdoor trail shoe I wanted was in-stock in store, and I decided I’d […]
OmnichannelDec 04, 2014 3:25 PM By Curt Barry
There are many systems possibilities for direct to customer businesses. The choices include ecommerce platforms with order management (OMS) functionality; standalone OMS; “best of breed” integrations with OMS, customer care or CRM front ends and a warehouse management system (WMS) for fulfillment; or ERP systems. How do you determine which is the best fit for your direct business?