Subscribe To X
MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelDec 08, 2014 12:07 PM By Monica Gout
The move toward omnichannel operations is influencing a major wave of change in the organization, see the wide variety of structures are in place as companies struggle to meet the challenge.
OmnichannelDec 08, 2014 10:04 AM By Tim Parry
If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level. Here’s the quick rundown: Walmart The outdoor trail shoe I wanted was in-stock in store, and I decided I’d […]
OmnichannelDec 04, 2014 3:25 PM By Curt Barry
There are many systems possibilities for direct to customer businesses. The choices include ecommerce platforms with order management (OMS) functionality; standalone OMS; “best of breed” integrations with OMS, customer care or CRM front ends and a warehouse management system (WMS) for fulfillment; or ERP systems. How do you determine which is the best fit for your direct business?
OmnichannelDec 04, 2014 12:15 PM By MCM Staff
Omnichannel retailers on the Shopatron platform enjoyed 40% gross merchandise value growth spanning eight days, and spikes over the holiday weekend leading to remarkable year-over-year growth of over 93%.
OmnichannelDec 02, 2014 1:39 PM By Paul Martecchini
Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.
OmnichannelNov 30, 2014 7:45 AM By Jeannie Walters
We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.
OmnichannelNov 30, 2014 7:22 AM By JB Brokaw
In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?
OmnichannelNov 29, 2014 3:46 PM By Tim Parry
Up until the I got home and saw the security tag still attached to the vest, this had been a tremendous experience. As a matter of fact, when I was prompted to give immediate feedback, I highly praised the In-Vehicle Pickup service.
OmnichannelNov 29, 2014 8:12 AM By Tim Parry
Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.
OmnichannelNov 28, 2014 4:46 PM By Jim Davidson
Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.