MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelJan 04, 2016 10:40 AM By Brian Elliott
Consumers made their transition to omnichannel some time ago, and slowly retailers are following suit.
OmnichannelDec 30, 2015 2:09 PM By Mike Sands
To meet the expectations of cross-channel customers, retailers must pursue a people-based marketing strategy that will help them reach shoppers in the right place, at the right time, with the right message. This, of course, is no small task. Customer recognition and real-time engagement across channels are major challenges facing retailers today. So where does a retailer begin?
OmnichannelDec 22, 2015 12:30 PM By Amber Hyatt
Ultimately, seasonal employees can either be an advocate or detractor for the company. To ensure the former, companies must understand that offboarding means more than just the logistics of returning keys, badges and computers.
OmnichannelDec 18, 2015 3:13 PM By MCM Staff
A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.
OmnichannelDec 16, 2015 3:43 PM By Brian Kelly
As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and more. And you know that to deliver a true omnichannel experience, you need all your channels […]
OmnichannelDec 16, 2015 3:16 PM By Karthik Marudur
If you’re an omnichannel retailer, here’s how you can eliminate hurdles during pre-purchase, purchase and post-purchase phases to delight your customers.
OmnichannelDec 11, 2015 1:16 PM By MCM Staff
Mobile payments gained more traction this week when Walmart announced Walmart Pay, which is being touted as a first by a major retailer.
OmnichannelDec 08, 2015 2:35 PM By MCM Staff
eBay Enterprise, an omnichannel commerce provider, announced Designer Shoe Warehouse , a footwear and accessory retailer, successfully implemented eBay Enterprise In-Store Pickup and Ship-to Store in 467 stores.
OmnichannelDec 04, 2015 1:39 PM By MCM Staff
A blowout Cyber Weekend 2015 topped the news and happenings we were watching this week in ecommerce, marketing and direct-to-customer operations.
OmnichannelDec 02, 2015 8:51 AM By Tim Parry
Buy online, pick up in store… Seems pretty easy from the customer point of view, and seems pretty complicated from a retailer’s perspective. And during the holiday season, omnichannel shopping should be nerve-racking for everyone. But truth be told, my BOPIS experience over Cyber Weekend 2015 went pretty well, for the most part. Any glitches […]