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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelAug 17, 2015 2:50 PM By Daniela Forte
Nordstrom is making the customer the center of its strategy as it focuses on creating a differentiated experience in each of its businesses, executives noted while delivering a strong second quarter report.
OmnichannelAug 15, 2015 10:42 AM By MCM Staff
Macy’s is heading East… to China. The department store retailer has formed a joint venture with Fung Retailing Limited and will have its own online store on Alibaba’s Tmall Global platform. But is exclusivity good or bad for Macy’s, or any brand?
OmnichannelAug 14, 2015 12:07 PM By Tim Parry
Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target. But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.
OmnichannelAug 12, 2015 2:03 PM By Tim Parry
Today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here’s how you need to optimize your mobile commerce site to capture the impulse buyer.
OmnichannelAug 12, 2015 12:15 PM By Tim Parry
Macy’s second quarter sales decreased 2.6%, but chairman and CEO Terry Lundgren was optimistic in a press release the company issued on Wednesday morning, even though he added that sales for the fiscal year will probably be down 1%. Here’s why Lundgren is still smiling despite the negative numbers.
OmnichannelAug 10, 2015 11:54 AM By Luke Frandrup
If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct?
OmnichannelAug 09, 2015 9:26 AM By MCM Staff
Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.
OmnichannelAug 05, 2015 8:01 AM By Tim Parry
Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.
OmnichannelAug 04, 2015 7:43 AM By Andreas Baumhof
During the heightened holiday shopping season, retailers do not have the time to manually review transactions for fraud. There are several holiday shopping trends ecommerce merchants should be aware of to ensure fraudsters don’t disrupt customers’ holiday cheer. These include…
OmnichannelAug 03, 2015 10:45 AM By Deepa Sureka
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
by Curt Barry
Posted 1 day ago
by Susan Wall
Posted 2 days ago