Omnichannel ARCHIVE

Capturing and Captivating the Impulse Buyer  Jul 09, 2015 9:21 AM By Tim Parry

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer?

Take the Quiz: Is Your Business Teeming with Prospects, or Are You in a Prospect Desert?  Jul 08, 2015 7:38 AM By Larry Kavanagh

Measuring your engaged shoppers, the ones “checking you out,” can tell you a lot about the health of your business. A high score in the quiz below indicates you’re primed to grow, because you are “rich” in potential customers. A low score means that you’re not attracting “fresh blood” to your brand.

36% of Global Mobile Payments are Made on iPhone  Jul 08, 2015 6:48 AM By Tim Parry

iPhone devices account for a massive 35.6% of all browser-based transactions made using mobile devices, and are now used for 10.2% of all global online transactions, according to the most-recent Adyen Mobile Payments Index. So is it time to work on your Apple Pay strategy? Find out more here…

How to Survive and Thrive in Today’s Omnichannel World  Jul 06, 2015 5:07 PM By Peter Zaballos

Rising customer expectations continue to fuel omnichannel growth. No matter where you are in your omnichannel journey, here are 3 ways to advance it.

Week in Review: Trump Dumped Like a Cheap Suit  Jul 03, 2015 8:26 AM By MCM Staff

It’s not often that Presidential candidates make the pages of Multichannel Merchant. It’s also not often that Donald Trump follows through with his promise to run for President.

Using Vendor Scorecards to Rate Merchandise Suppliers  Jun 19, 2015 11:31 AM By Curt Barry

To objectively evaluate the financial and service impacts of your merchandise suppliers, here are 6 points to consider to develop a vendor scorecard system.

DSW Seeing Success from Combined Store and Ecommerce Operations  Jun 18, 2015 10:15 AM By Mike O'Brien

DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.

Personalizing the Customer Experience Across All Touchpoints  Jun 16, 2015 3:30 PM By Daniela Forte

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.

Creating a Singular Voice Across All Touchpoints  Jun 16, 2015 2:55 PM By Daniela Forte

For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.

How SoccerPro Wins Big at Omnichannel  Jun 16, 2015 10:41 AM By MCM Staff

As an omnichannel merchant, SoccerPro needed a solution where all customer touch points shared and transferred information. See how the company made this a possibility.

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