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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelJan 23, 2015 10:21 AM By Sridhar Nagarajan
When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.
OmnichannelJan 21, 2015 10:51 AM By Daniela Forte
Chinese Laundry saw extensive growth to its ecommerce and mcommerce channels. See what the brand did to achieve success across the sales channels.
OmnichannelJan 21, 2015 8:58 AM By Tim Parry
Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.
OmnichannelJan 19, 2015 5:08 PM By Andy Zimmerman
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.
OmnichannelJan 19, 2015 4:08 PM By Robert Glazer
Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.
OmnichannelJan 15, 2015 3:00 PM By Mike O'Brien
Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.
OmnichannelJan 15, 2015 12:19 PM By Mike O'Brien
Target announced it was closing all 133 of its Canadian stores by the end of 2015, with plans to liquidate its assets.
OmnichannelJan 08, 2015 4:54 PM By Tim Parry
Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.
OmnichannelJan 02, 2015 8:48 AM By Tim Parry
We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.
OmnichannelJan 01, 2015 7:51 PM By MCM Staff
The 2014 Answers Experience Index reveals that Amazon’s customer satisfaction score slipped to 83, tying it with QVC for the highest score among the top 100 ecommerce sites measured. Here’s a look at how far Amazon’s score has fallen in just one year.
by Dave Zamsky
Posted 13 hours ago
by Curt Barry
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by Jim Barnes
Posted 2 days ago