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MULTICHANNEL MERCHANT » OMNICHANNEL
OmnichannelNov 30, 2014 7:22 AM By JB Brokaw
In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?
OmnichannelNov 29, 2014 3:46 PM By Tim Parry
Up until the I got home and saw the security tag still attached to the vest, this had been a tremendous experience. As a matter of fact, when I was prompted to give immediate feedback, I highly praised the In-Vehicle Pickup service.
OmnichannelNov 29, 2014 8:12 AM By Tim Parry
Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.
OmnichannelNov 28, 2014 4:46 PM By Jim Davidson
Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.
OmnichannelNov 26, 2014 12:44 PM By Ian Goldman
The same technology that helped converge inventory levels has evolved and is now actually able to automate inventory management and fulfillment. By removing reliance on employees to track inventory, this makes mistakes less likely and allows order fulfillment from any location to orders on any channel. Thus omnichannel fulfillment is enabled, providing higher service levels to customers, more streamlined inventory management for retailers, and less stock tied up in expensive warehouses. Many retailers find that they are able to eliminate warehouses entirely and have retail locations function as mini-distribution centers.
OmnichannelNov 21, 2014 1:06 PM By Tim Parry
Consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers, according to new research from Accenture and hybris software, an SAP company. And B2B suppliers are responding by expanding their ecommerce platforms and overall omnichannel capabilities.
OmnichannelNov 20, 2014 3:27 PM By Tim Parry
Based on the preliminary consumer shopping data from the Answers Experience Index: 2014 U.S. Retail Report, Amazon is once again leading in online customer satisfaction. But its leadership is eroding. Here’s a look at who’s gaining on Amazon, and other key findings on holiday season behavior.
OmnichannelNov 18, 2014 5:16 PM By Tim Parry
A week after Walmart announced enhancements to its mobile app to make holiday shopping easier for its in-store customers, Target announced that several new in-store navigation features are now live in its mobile app. Here’s how Target hopes its app overhaul will help its in-store customers.
OmnichannelNov 18, 2014 2:56 PM By Frank Poore
Through “omnichannel choreography,” retailers can orchestrate all the moving pieces of online order fulfillment and deliver the perfect customer experience.
OmnichannelNov 13, 2014 2:55 PM By Mike O'Brien
Macy’s Chief Financial Officer Karen Hoguet told analysts the company’s retail network gives it an advantage in the ever-more-crowded same-day delivery sweepstakes, as well as in omnichannel fulfillment.
by Tim Parry
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