Online shopping index climbs 43% in first week of holiday shopping

New York–The number of consumers visiting e-commerce sites from home and from work during Thanksgiving week increased by 43% from the same week last year, with the number of unique visitors increasing to 50.2 million from 35.2 last year, according to a Jupiter Media Metrix report.

The report finds that traffic to online shopping sites on “Black Friday,” the day after Thanksgiving that traditionally kicks off the holiday shopping season, was up 68% over last year to 16.1 million visitors. On Saturday, Nov. 24, online traffic was up 59% to 15.3 million visitors; on Nov. 25, the number of visitors increased 55% over last year to 16.1 million. The following Monday, Tuesday, and Wednesday, had 21.2 million, 20.2 million, and 18.9 million visitors, respectively. Thanksgiving Day saw the least amount of shopping activity with 13.7 million visitors.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.