Oracle Buys Cloud-Based WMS LogFire


As ERP companies get more heavily involved in ecommerce supply chain, logistics and inventory management, Oracle has acquired LogFire, which provides a cloud-based system integrating warehouse, inventory and workforce management. Terms of the deal were not disclosed.

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This follows closely on Oracle’s $9.3 billion acquisition of Netsuite in July, as it continues to aggressively expand its supply chain and ecommerce capabilities and gain a leg up in the fast-growing space on major competitor SAP.

LogFire, which had been an Oracle partner, will continue to use its own brand name for now. Its team will become part of Oracle’s supply chain management cloud division. The acquisition adds new in-house to Oracle’s suite which also includes transportation management and global trade management.

“Supply chain organizations are under enormous pressure to capitalize on evolving business trends such as omnichannel fulfillment, integrated logistics and dynamic sourcing, while simultaneously increasing efficiency and reducing costs,” Rick Jewell, senior vice president for supply chain management applications development at Oracle, told customers in a letter. “To meet these challenges, Oracle Supply Chain Management (SCM) Cloud offers a broad suite of innovative applications that enables organizations to modernize their supply chain processes. The addition of LogFire will complement the logistics functionality of the Oracle SCM Cloud by adding cloud-based warehouse management capabilities.”

Founded in 2007, LogFire is based in Atlanta. It has more than 40 customers including Glad, Ryder and Sears. Its service manages products for more than 250 stores, with 54 million transactions to date in 2016.

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