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WEB MARKETING  Sep 01, 2000 9:30 PM By Moira Cotlier

Avoiding costly online errors Experts say proofread, test – then proofread and test again For all of its benefits, e-commerce also has a host of high-tech

Hanna Andersson, Spring 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

When selling a product such as children’s apparel, warmth is key. And the warmth of Hanna Andersson’s spring ’99 edition really won over the Annual Catalog

Gall’s, Fall 99D  Sep 01, 2000 9:30 PM By Moira Cotlier

The cover for Gall’s Fall 99D catalog is packed with product arranged in what one judge described as an “unusual pyramid spatial element.” A judge said,

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

paul fredrick menstyle The design of Paul Fredrick’s online catalog is friendly, clean, and accessible. Easy-to-read icons along the right serve as a

American Girl, Holiday 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

If you are looking for an apparel catalog with extensive copy, don’t seek out the American Girl book. For some judges, the lack of details about the merchandise

Just for Kids rises again  Sep 01, 2000 9:30 PM By Shayn Ferriolo

Storybook Inc., which produces the Storybook Heirlooms catalog of special-occasion apparel for girls ages five to seven, is relaunching costumes and apparel

Gump’s By Mail, Interiors, Autumn Preview 1999  Sep 01, 2000 9:30 PM By Moira Cotlier

From the front cover to the back, Gump’s By Mail’s home furnishings catalog “maintains its long-standing image,” to quote a judge, of appealing to upscale

at deadline  Sep 01, 2000 9:30 PM By MCM staff

DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal

backword  Sep 01, 2000 9:30 PM By MCM staff

Bean keeps it brief OK, by now we all know that the 88-year-old L.L. Bean is a mail order master. But a recent shopping experience with the venerable

Magellan’s, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

With an A-to-Z offering of nearly every travel item under the sun, crisp graphic images and clever, concise copy, Magellan’s captures the imagination






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