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News ARCHIVE

Hanover Direct: The Saga Continues  Feb 01, 2001 10:30 PM By MCM staff

In what has become one of the industry’s most closely watched soap operas, Hanover Direct announced Jan. 5 that it is laying off 285 employees – 11% of

IMPROVING UPON A CLASSIC  Feb 01, 2001 10:30 PM By Moira Cotlier

The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

It’s February – Time for Parcel Rates to Rise  Feb 01, 2001 10:30 PM By Paul Miller

Just as the Jan. 7 postal rate hike was about to go into effect, parcel carriers United Parcel Service and Federal Express announced rate increases as

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

Going Postal on Postal Workers  Feb 01, 2001 10:30 PM By Jim Chaput

The rising postal rates and spotty service you complain about in the December cover story “You’ve Got (Late) Mail” are caused by poor personnel management

I. Bits: CHANNEL DISCONNECT  Feb 01, 2001 10:30 PM By MCM staff

One of our favorite print catalogs is Associated Bag Co., in part because it manages to sell a rather mundane product (packaging and shipping supplies)

New Lists  Jan 01, 2001 10:30 PM By MCM staff

PET BIRD X-PRESS The more than 43,000 buyers from the 32-page Pet Bird X-Press catalog are predominantly male with an average age of 40. These buyers

Here We Go Again! The Annual Best and Worst of Copy  Jan 01, 2001 10:30 PM By Herschell Gordon Lewis

I’ll admit cheerfully, up-front: This year I’m being very picky. If your print catalog has brilliant ideas, marred by nondescript descriptions, look out.






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