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Licensed to ill  Mar 01, 2000 10:30 PM By Randy Daymude

I read your recent editor’s page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the

APPAREL: market leaders – VICTORIA’S SECRET  Mar 01, 2000 10:30 PM By MCM staff

Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs.

APPAREL: trends analysis  Mar 01, 2000 10:30 PM By Paul Miller

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

BROKERAGE: Brokers: how many to use?  Mar 01, 2000 10:30 PM By Peter Girard

Opinions differ about the number of list brokers you really needFollowing the conventional wisdom that two brokers will find more lists than one will,

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group

INTERNET STRATEGIES: THE SPIN-OFF PAYOFF  Mar 01, 2000 10:30 PM By Peter Girard

Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,

APPAREL: market leaders – LANDS’ END  Mar 01, 2000 10:30 PM By MCM staff

It’s been a bumpy road in recent years for this $1.37 billion cataloger of conservative casualwear. Having enjoyed rapid sales gains between 1992 ($697

FINANCE: Private money  Mar 01, 2000 10:30 PM By Paul Miller

Investment firms seeking catalogsFor years catalogers have been pleading their case to the investment community: that their established brands and their

MULTICHANNEL MARKETING: Keeping the brand consistent  Mar 01, 2000 10:30 PM By MCM staff

How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to

FOCUS: BABY PRODUCTS – the natural baby catalog  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child






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