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News ARCHIVE

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

backword  Sep 01, 2000 9:30 PM By MCM staff

Bean keeps it brief OK, by now we all know that the 88-year-old L.L. Bean is a mail order master. But a recent shopping experience with the venerable

Magellan’s, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

With an A-to-Z offering of nearly every travel item under the sun, crisp graphic images and clever, concise copy, Magellan’s captures the imagination

OPERATIONS  Sep 01, 2000 9:30 PM By Mark Del Franco

Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn

Modern Farm targeting `sundowners’  Sep 01, 2000 9:30 PM By Moira Cotlier

With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural

Jackson & Perkins, New Roses 2000  Sep 01, 2000 9:30 PM By Moira Cotlier

“Color leaps off the page,” noted one judge about the cover of Jackson & Perkins’s New Roses 2000 catalog. The judges loved the catalog’s use of the cover

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

brooks brothers As one might expect from a clothier to the blue-blooded, Brooks Brothers’ site has none of the gimmickry of, say, International Male.

Catalog Copy  Sep 01, 2000 9:30 PM By Herschell Gordon Lewis

Clarity triumphs… as well it should The tumult and shouting have died. The Gold Award winners have their award plaques. Some Annual Catalog Award winners

Harry and David’s Post Cereals promo  Sep 01, 2000 9:30 PM By Moira Cotlier

Next to milk, fruit is the most popular accompaniment for breakfast cereal – or so Harry and David hopes. The Medford, OR-based gourmet fruit and foods

LIST ROUNDTABLE  Sep 01, 2000 9:30 PM By MCM staff

Fall/holiday rental activity steady For catalogers, curve balls such as the Olympics, elections, anticipated postal rate hikes, and economic cooling can






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