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News ARCHIVE

Online Asset Exchange  Jan 01, 2001 10:30 PM By Stuart Cohen

Realizing that not all businesses are inclined to buy industrial equipment via the Web, San Diego-based Online Asset Exchange launched a print catalog

Cleaning Up for Better Response  Jan 01, 2001 10:30 PM By MCM staff

Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products

New Lists  Jan 01, 2001 10:30 PM By MCM staff

AUTO RESTORER The more than 50,000 hobbyists who subscribe to Auto Restorer are interested in product information and do-it-yourself restoration tips.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

BETTY CROCKER The 325,000 mail order buyers from the Betty Crocker catalog from General Mills Corp. are now available as a new list from Madison Direct

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DOWN HOME IN NORTH CAROLINA The subscriber list from Our State: Down Home in North Carolina has more than 67,000 individuals who like to be updated about

New Lists  Jan 01, 2001 10:30 PM By MCM staff

EQUINE TIMES Equine Times, the official publication of many horse clubs and associations throughout the Midwest, has made its subscriber list available

No Election Tie Here  Jan 01, 2001 10:30 PM By MCM staff

At press time, the outcome of the 2000 presidential election was still in question. But the race was not nearly so close with two neckties sold in Favorites,

Heavenly  Jan 01, 2001 10:30 PM By Stuart Cohen

Renowned for its comfortable beds, Westin Hotels & Resorts had become so inundated with customer requests to buy its Heavenly Bed that it launched Heavenly,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

MARKETSHARE HOME The Marketshare Home Furnishings Home Decorating file has more than 9 million buyers from more than 200 sources including home decorating

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,






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