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News ARCHIVE

In Praise of Crying Wolf  May 01, 2001 9:30 PM By Sherry Chiger

In Moira Cotlier’s cover story on how the European foot and mouth disease epidemic may hurt U.S. catalogers, consultant Andrea Lawson-Gray says, We’re

USPS Plunges Deeper Into Debt  May 01, 2001 9:30 PM By Paul Miller

These are scary times for the U.S. Postal Service which makes them scary times for catalogers as well. Not only is a new rate case looming, but there’s

CATALOG AGE TOP TEN  May 01, 2001 9:30 PM By MCM staff

Marine Products Catalogs It’s finally fishing and boating season for parts of the country that endured a long winter. Boaters are spiffing up their crafts,

Fourth Quarter Financials: The Calm Before the Storm  May 01, 2001 9:30 PM By Mark Del Franco

Amid the Sturm und Drang of the first quarter of 2001, it’s easy to forget that for most catalogers, the fourth quarter of 2000 was a success. Among the

List Watch: Getting What You Paid For  May 01, 2001 9:30 PM By MCM staff

Children’s Wear Digest had been renting a particular list regularly for several years. But then over the course of a year, results from the list went

Catalog Analysis: Determining your product winners and losers  May 01, 2001 9:30 PM By Jack Schmid

This month, we’re going to begin looking at a number of the pre- and post-merchandise analyses, systems, and flow charts that you can use to improve your

Operations and Management: Spotlight On MicroWarehouse’s Call Center  May 01, 2001 9:30 PM By Mark Del Franco

Customer service is the name of the game at $2.5 billion computer reseller MicroWarehouse, which mails the core PC catalog, Mac catalog MacWarehouse,

BENCHMARK 2001 ON DATABASE  May 01, 2001 9:30 PM By Sherry Chiger

Retailers, pure-plays, and other marketers tend to view catalogers as leaders in database marketing. And at first glance, catalogers do seem to be database

Credit Squeeze Has a Choke Hold on Catalogers  May 01, 2001 9:30 PM By MCM staff

You may be finding it tougher than ever to obtain credit. Or perhaps your bank has even called in its loan to you. If so, here’s a very small consolation:

Operations and Management: Low-Tech Inventory Control  May 01, 2001 9:30 PM By Mark Del Franco

Even if you don’t have the resources of an Office Depot or a Lands’ End, you can still improve your inventory flow and better communicate with vendors.






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