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News ARCHIVE

Betty Crocker catalog gets a facelift  Nov 01, 2000 10:30 PM By Stuart Cohen

Like many aging beauties, the Betty Crocker catalog had some work done. After all, the 38-year-old housewares cataloger bearing the name of the 65-year-old

CREATIVE  Nov 01, 2000 10:30 PM By Moira Cotlier

When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,

More RedEnvelopes in the mail  Nov 01, 2000 10:30 PM By MCM staff

Don’t call upscale gifts purveyor RedEnvelope an online merchant. “We view ourselves as a multichannel marketer,” says CEO Martin McClanan. And the San

MERCHANDISING  Nov 01, 2000 10:30 PM By Moira Cotlier

When it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place to turn to, at least among participants in the Catalog

Giving and redeeming  Nov 01, 2000 10:30 PM By Moira Cotlier

Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost

Now you see it, no you don’t  Nov 01, 2000 10:30 PM By MCM staff

We thought we’d seen everything until we saw – or didn’t see – The Invisible Man Brand catalog. The summer 2000 edition of this 12-page digest catalog

New face for hockey cataloger  Nov 01, 2000 10:30 PM By Shayn Ferriolo

What’s in a name? Plenty, according to Craig Rief. One year ago, Rief bought the Rollinsford, NH-based Boston Hockey Co.: a print catalog, a Website,

Web is the Rx for Moore Medical  Oct 01, 2000 9:30 PM By Mark Del Franco

Medical and surgical supplies cataloger Moore Medical is putting its money where it hopes new customers are: the Internet.The New Britain, CT-based business-to-business

backword  Oct 01, 2000 9:30 PM By Deb Trombley

A call for online fraud protection Are any industry organizations lobbying on behalf of merchants conducting business online to build greater protection

Calyx & Corolla on the block again  Oct 01, 2000 9:30 PM By Paul Miller

Parent firm Gerald Stevens needs to raise cash In August, just fourteen months after buying Calyx & Corolla, retailer Gerald Stevens said it intends to






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