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FOCUS: BABY PRODUCTS – hanna andersson  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)Plenty of “experts” say that a splash page is critical to establishing your brand online,

BUSINESS-TO-BUSINESS: A better Connection  Mar 01, 2000 10:30 PM By Brian Santo

PC Connection keeps growing, with a new call center and service dealBetween mid-December and mid-January, PC Connection reorganized into a holding company,

A Cornerstone by any other name…  Mar 01, 2000 10:30 PM By John Greenberger

This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our

E-MAIL MARKETING: Beware the spam blockers  Mar 01, 2000 10:30 PM By Moira Pascale

Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail,

Can you spare a square?  Mar 01, 2000 10:30 PM By MCM staff

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

APPAREL: market leaders – J.C. PENNEY  Mar 01, 2000 10:30 PM By MCM staff

It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader

MULTICHANNEL MARKETING: Sales teams field Web growth  Mar 01, 2000 10:30 PM By Paul Miller

B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion

LIST MARKETING: Seven tips for boosting rentals  Mar 01, 2000 10:30 PM By Peter Girard

Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.daigger.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 1:30 p.m., Netscaperight away, my expectations are high for this site, in that it is trumpeting its ranking in the top 50 Websites by

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel






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