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News ARCHIVE

New Management  Jan 01, 2001 10:30 PM By MCM staff

PERFORMANCE BICYCLE This file, consisting of 66% men and 22% women, has more than 260,000 buyers from the Performance Bicycle catalog. Buyers spend an

New Lists  Jan 01, 2001 10:30 PM By MCM staff

BEVERAGEWORLD BeverageWorld provides its 34,000 readers with vital industry news and analysis as well as new product developments and marketing strategies.

Hanover Management Shuffle  Jan 01, 2001 10:30 PM By Paul Miller

Some industry observers question whether Hanover’s changes are too little too lateIs Hanover Direct a victim of its management team’s `low-end’ mentality?A

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SNOWMOBILE OWNERS Fred Woolf Co. has a list of more than 540,000 owners of snowmobiles. This file offers some specialized selects such as names of people

THAT’S WHY IT’S CALLED THE WORLD WIDE WEB  Dec 01, 2000 10:30 PM By MCM staff

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days

Bauer books don `leather’ jacket  Dec 01, 2000 10:30 PM By Shayn Ferriolo

Special varnish adds attention-grabbing texture to fall catalog coverLeather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s

CATALOG DELIVERY  Dec 01, 2000 10:30 PM By Paul Miller

YOU’VE GOT (LATE) MAIL `Cruddy’ pockets mar otherwise good service Maybe it’s the nationwide labor shortage affecting the postal workforce, or perhaps

AT YOUR SERVICE  Dec 01, 2000 10:30 PM By MCM staff

If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (www.ac.com)

corporate gifts  Dec 01, 2000 10:30 PM By MCM staff

websites www.landsend.com Reviewed Oct. 17, 12:30 p.m., Explorer 4.5 Bounding onto the Lands’ End Corporate Sales site through its link on the home page,

Network  Dec 01, 2000 10:30 PM By MCM staff

Defend your site against security breaches with a mix of technology and policyHere’s a statistic you don’t want your customers to know: According to a






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