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News ARCHIVE

List Watch: Keeping Up with Moving Customers  May 01, 2001 9:30 PM By Paul Miller

Keeping Up with Moving Customers The U.S. Postal Service estimates that 45 million Americans move every year. For nearly two decades, the USPS’s National

Electronic Catalog: Judging a Site by Its Home Page  May 01, 2001 9:30 PM By Moira Cotlier

Swift and harsh judgments of appearances aren’t limited to high school hallways and model casting calls. The impression that your Website makes on a visitor

Operations and Management: Low-Tech Inventory Control  May 01, 2001 9:30 PM By Mark Del Franco

Even if you don’t have the resources of an Office Depot or a Lands’ End, you can still improve your inventory flow and better communicate with vendors.

Getting Personal…with Fran Philip  May 01, 2001 9:30 PM By MCM staff

Fran Philip is senior vice president of Freeport, ME-based L.L. Bean’s home goods catalog, L.L. Bean Home, and its women’s apparel title Freeport Studio.

CUSTOMER LOYALTY: Who’s Doing What  May 01, 2001 9:30 PM By Sherry Chiger

A sampling of cataloger loyalty efforts: BAS BLEU: For a $20 annual fee, customers of this specialty book catalog (whose name translates to ) can become

Operations and Management: Inventory Control Via Extranet  May 01, 2001 9:30 PM By Mark Del Franco

Efficient communications with your suppliers is critical to effective inventory control. So some marketers have taken to communicating with suppliers

Eye on B-to-B: Catalogers Prepare for a Recession  May 01, 2001 9:30 PM By MCM staff

If a recession is looming, b-to-b catalogers should be ready to face it. Even though many business mailers have yet to feel the ripple-down effect of

Foot and Mouth Means No Photo Ops  May 01, 2001 9:30 PM By Moira Cotlier

Macedonia, OH-based Creative Irish Gifts doesn’t sell much in the way of leather. Nonetheless, foot and mouth disease poses a creative problem for the

Could Be Worse  May 01, 2001 9:30 PM By MCM staff

Given the economy, what’s news isn’t that first-quarter sales came up short for a number of catalogers. Rather, it’s that a fair number of marketers met

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s






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