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News ARCHIVE

Not Many Returns  Mar 01, 2001 10:30 PM By Paul Miller

After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not

Everyone’s a Cybercritic  Mar 01, 2001 10:30 PM By MCM staff

In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective

Catalog Analysis: How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the front end, or the prospecting side of the business. Now, we look at

FTC Examines Wireless Web Privacy Issues  Mar 01, 2001 10:30 PM By Moira Cotlier

Mobile, or wireless, commerce could be the wave of the future. So does that mean it’s time to regulate?Just when you thought you had e-commerce nailed

Last of Good Catalog Co. Founders Exits  Mar 01, 2001 10:30 PM By Paul Miller

Barb Todd, who ran Portland, OR-based The Good Catalog Co. since cofounding it in 1992, left the company on Dec. 31, the day her contract with parent

Insight to Shut Print Catalog  Mar 01, 2001 10:30 PM By Moira Cotlier

You won’t have Insight to kick around anymore at least in your mailbox. This will be the last year for our print catalog, says Charles Jarrell, president

LIST ROUNDTABLE  Mar 01, 2001 10:30 PM By Paul Miller

Spring List Orders Are Springing Forth Most of the list professionals contacted by Catalog Age report that spring list orders are comparable to last year’s

Lands’ End: Turning the Tide?  Mar 01, 2001 10:30 PM By Mark Del Franco

The sailing has been far from smooth for $1.3 billion Lands’ End during the past few years. Disappointing sales growth, diminishing profits, and sliding

Online Growth Amidst Dot-Com Upheaval  Mar 01, 2001 10:30 PM By Moira Cotlier

Despite 2000′s dot-com woes, online retailing continues to grow, according to New York-based research firm Ernst & Young LLP. The company’s “Global Online

Operations & Management: Spotlight On…Levenger  Mar 01, 2001 10:30 PM By MCM staff

Reading tools marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in






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