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Mailers: USPS overstates contingency needs  Aug 01, 2000 9:30 PM By Paul Miller

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.In testimony filed in

Norm Thompson bullish on recycled paper  Aug 01, 2000 9:30 PM By Paul Miller

In the November 1999 issue of Catalog Age, Norm Thompson president Becky Jewett wrote in an Executive Forum column that the apparel and gifts cataloger

CUSTOMER SERVICE: Multichannel service strategies  Aug 01, 2000 9:30 PM By Liz Kislik

Hiring and training the best reps for multiple selling channelsPhone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing

BUSINESS-TO-BUSINESS: Outbound efforts pay off  Jul 01, 2000 9:30 PM By Mark Del Franco

Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field

at deadline  Jul 01, 2000 9:30 PM By MCM staff

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy

LEGISLATION: No Internet taxes till ’06?  Jul 01, 2000 9:30 PM By Paul Miller

House approves ‘Net tax ban legislation; next stop is the SenateThe first hurdle in extending the Internet sales tax ban to October 2006 has been cleared.

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

GETTING PERSONAL…with Terry Jukes  Jul 01, 2000 9:30 PM By Terry Lukes

Q: What was your first job out of college?A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad






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