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News ARCHIVE

WHAT’S NEW  Apr 01, 2000 10:30 PM By MCM staff

- To help boost conversion rates from affiliate programs, ePod Corp. (www.epod.com) has launched the ePod. Described as “a transactional showcase,” an

TOY STORY  Apr 01, 2000 10:30 PM By MCM staff

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,

CONSUMER TRENDS: Online spending growth slows  Apr 01, 2000 10:30 PM By Moira Pascale

Internet commerce may be growing in leaps and bounds, thanks to increased penetration among consumers. But according to a study by University of Pennsylvania’s

Borrowing from the masters  Apr 01, 2000 10:30 PM By MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

ONLINE AUCTIONS: Going once, going twice…  Mar 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

Licensed to ill  Mar 01, 2000 10:30 PM By Randy Daymude

I read your recent editor’s page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the

APPAREL: market leaders – VICTORIA’S SECRET  Mar 01, 2000 10:30 PM By MCM staff

Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs.

BROKERAGE: Brokers: how many to use?  Mar 01, 2000 10:30 PM By Peter Girard

Opinions differ about the number of list brokers you really needFollowing the conventional wisdom that two brokers will find more lists than one will,

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group

INTERNET STRATEGIES: THE SPIN-OFF PAYOFF  Mar 01, 2000 10:30 PM By Peter Girard

Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,






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