News ARCHIVE

CONSUMER AND CATALOGER/RETAILER: Topsy-turvy third quarter  Feb 01, 2000 10:30 PM By Mark Del Franco

Previously profitable mailers see red; others return to the blackCall it a reversal of fortunes: During the third quarter of 1999, a number of the publicly

OFF ONTO THE SHELF & THE WEB  Feb 01, 2000 10:30 PM By MCM staff

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternativeWhen Catalog Music Corp. decided to create a Website

BENCHMARK 2000 MARKETING  Feb 01, 2000 10:30 PM By MCM staff

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take

vying to be TOP DOG  Feb 01, 2000 10:30 PM By Leslie Goff

The online division of cataloger/retailer PetSmart is trying to lead the pack of online pet storesWhat makes a category killer in a crowded e-commerce

LEGISLATION: No Internet taxes-yet?  Feb 01, 2000 10:30 PM By Shannon Oberndorf

Commission is leaning toward recommending a delayThe Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes

Euro anticlimax  Feb 01, 2000 10:30 PM By Moira Pascale

Much ado about nothing: That sums up catalogers’ view of the Jan. 1, 1999, debut of the euro. While Austria, Belgium, Finland, France, Germany, Ireland,

INTERNATIONAL: Translating catalog design  Feb 01, 2000 10:30 PM By MCM staff

What are some guidelines for international catalog creative?James Dempster: When it comes to mailing into Japan, there are the obvious strategies an American

MORE THAN eye CANDY  Feb 01, 2000 10:30 PM By Shannon Oberndorf

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and

Debating `list fatigue’  Feb 01, 2000 10:30 PM By Peter Girard

This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.The most recent Catalog Age Benchmark

ONLINE SERVICE: Cultivating super cyber reps  Jan 01, 2000 10:30 PM By Mark Del Franco

What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your






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