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One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports
As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does
You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint.
Micro Warehouse shuts Savebynet.com’s cyberdoorsSmart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse,
To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but
Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns
Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger
Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff