News ARCHIVE

BROKERAGE: Brokers: how many to use?  Mar 01, 2000 10:30 PM By Peter Girard

Opinions differ about the number of list brokers you really needFollowing the conventional wisdom that two brokers will find more lists than one will,

Lillian gambles on recruitment  Mar 01, 2000 10:30 PM By Mark Del Franco

Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,

APPAREL: trends analysis  Mar 01, 2000 10:30 PM By Paul Miller

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group

INTERNET STRATEGIES: THE SPIN-OFF PAYOFF  Mar 01, 2000 10:30 PM By Peter Girard

Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,

APPAREL: market leaders – LANDS’ END  Mar 01, 2000 10:30 PM By MCM staff

It’s been a bumpy road in recent years for this $1.37 billion cataloger of conservative casualwear. Having enjoyed rapid sales gains between 1992 ($697

FINANCE: Private money  Mar 01, 2000 10:30 PM By Paul Miller

Investment firms seeking catalogsFor years catalogers have been pleading their case to the investment community: that their established brands and their

FOCUS: BABY PRODUCTS – the natural baby catalog  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

INTERNATIONAL: Going worldwide via the Web  Feb 01, 2000 10:30 PM By Shannon Oberndorf

The overseas Internet markets to watchThe World Wide Web is rapidly living up to its name. Of the 158.5 million people now online worldwide, more than

Micro Warehouse sold  Feb 01, 2000 10:30 PM By MCM staff

To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more






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