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News ARCHIVE

Catalogs drive Web traffic  Nov 01, 2000 10:30 PM By MCM staff

New study confirms that mailings boost online visits Many catalogers suspected as much, but a new consumer study confirms it: A print catalog is the most

heavenly treasures  Nov 01, 2000 10:30 PM By MCM staff

this site boasts some nice features, but there is definitely room for improvement. On the home page, you’ll find a search engine where you can look for

FULFILLMENT Last-minute gift-wrapping tips  Nov 01, 2000 10:30 PM By Mark Del Franco

Are you ready for the holiday order crush? Given the problems that some catalogers and Web marketers had forecasting inventory needs and fulfilling holiday

Under Armour’s star presence  Nov 01, 2000 10:30 PM By MCM staff

Under Armour, a manufacturer/marketer of high-performance athletic apparel, has made it to the big screen. Al Pacino’s character and the fictional football

Budget busters  Nov 01, 2000 10:30 PM By Shayn Ferriolo

This month’s question What was your biggest budget expenditure this year? This month we called on small catalogers to put their mouths where their money

Naming names  Nov 01, 2000 10:30 PM By MCM staff

A few years ago, we printed some prominent catalog company names and how our computer software spell-check prefers to rename them. Since it’s almost finally

ashford  Nov 01, 2000 10:30 PM By MCM staff

sophistication abounds throughout this site. The graphics are so crisp, they all but burst with three-dimensional detail. The clarity allows you to see

FALL SALES ROUNDUP HITTING THE TARGET  Nov 01, 2000 10:30 PM By MCM staff

Early fall sales solid, but hardly overwhelming The media have been abuzz with talk of a drop in consumer spending and an overall economic slowdown. But

CONSOLIDATION  Nov 01, 2000 10:30 PM By Paul Miller

NEBS to trim down B-to-b mailer hopes to save $1.1 million After buying several complementary business supplies catalogers during the past few years -

Directing reader attention  Nov 01, 2000 10:30 PM By MCM staff

What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes






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