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EXCHANGES: Sharing less with their rivals  Jul 01, 2000 9:30 PM By Peter Girard

Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources

Liz Lange: multichannel maternity marketer  Jul 01, 2000 9:30 PM By Jane E. Zarem

In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.Lange

venus swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 3, 10:00 a.m., Explorer 4.5 (www.venusswimwear.com)when you enter the Venus Swimwear home page, a photo of the current print catalog appears,

MARKETING: New flavor at W-S  Jul 01, 2000 9:30 PM By Paul Miller

Williams-Sonoma announces new chief, new plansWith Williams-Sonoma developing a multichannel brand concept that blurs its approach to catalog, retail,

MANAGEMENT SOFTWARE REVIEW: Wendell August on Terno Velocity  Jul 01, 2000 9:30 PM By Tom Cameron

Wendell August purchased the Terno Velocity product from Boardman, OH-based Terno & Associates in January 1999, with the majority of its installations

Hickory Farms’ new direct focus  Jul 01, 2000 9:30 PM By Brian Santo

A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.The

Web marketing is Kids Stuff  Jul 01, 2000 9:30 PM By Paul Miller

A year ago, the Website of $16.7 million children’s products mailer Kids Stuff was still in the conceptual stage. But by the first quarter of 2000, the

DMA catalog members dropping  Jul 01, 2000 9:30 PM By Paul Miller

The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers

Being a leader in dot-com times  Jul 01, 2000 9:30 PM By Sydney Klevatt

It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t

at deadline  Jul 01, 2000 9:30 PM By MCM staff

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy






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