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News ARCHIVE

Electronic Catalog: Census Releases First E-commerce Report  May 01, 2001 9:30 PM By Moira Cotlier

One-half of 1% of all retail sales in 1999 were conducted on the Internet, according to the U.S. Census Bureau’s first-ever report on e-commerce, released

Hanna Andersson Sold  May 01, 2001 9:30 PM By Mark Del Franco

After 18 years as a family-owned children’s cataloger/retailer, $65 million Hanna Andersson in March sold the assets of its business. The new owner is

Eye on B-to-B: Mailing More Than Catalogs  May 01, 2001 9:30 PM By Helen Katz

A cataloging truism is that the more accurately you target a message to a customer, the more likely that customer is to respond. That’s why many b-to-b

Is This the End of the Postal Paper Trail?  May 01, 2001 9:30 PM By Paul Miller

Catalogers traditionally have sent to either the U.S. Postal Service or their printers paperwork detailing the content, weight, permit number, and other

Foot and Mouth Means No Photo Ops  May 01, 2001 9:30 PM By Moira Cotlier

Macedonia, OH-based Creative Irish Gifts doesn’t sell much in the way of leather. Nonetheless, foot and mouth disease poses a creative problem for the

New Web Catalogs  May 01, 2001 9:30 PM By Ellen Hansen

SendAmerica Stuffed bears marketer The Vermont Teddy Bear Co. (VTBC) is branching out. Its gifts Website, SendAmerica, sells 250 handcrafted U.S.-made

Magazine Sub Cards Blow into Catalogs  May 01, 2001 9:30 PM By Moira Cotlier

Catalogers have long relied on special-interest and lifestyle magazines to find customers either by placing space ads or by renting their subscriber files.

listings  May 01, 2001 9:30 PM By MCM staff

NEW LISTS LILLIAN VERNON FAVORITES There are more than 400,000 buyer names in the Lillian Vernon Favorites catalog file. The catalog features the most

Delia’s Sells Two Titles  May 01, 2001 9:30 PM By Mark Del Franco

New York-based teen girls cataloger/retailer Delia’s has sold the assets of its Foster City, CA-based children’s apparel catalogs Storybook Heirlooms

Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON  May 01, 2001 9:30 PM By Moira Cotlier

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel






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