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News ARCHIVE

listings  Apr 01, 2001 9:30 PM By MCM staff

NEW LISTS IT PROFESSIONALS The IT Professional Database Masterfile has more than 300,000 names of online course and product buyers. These IT and MIS directors

Musician’s Friend Hits a High Note  Apr 01, 2001 9:30 PM By Mark Del Franco

Cataloger Musician’s Friend and retailer Guitar Center have been making beautiful music together for nearly two years now. Since being acquired by Guitar

CATALOG AGE TOP TEN: Golf Catalogs  Apr 01, 2001 9:30 PM By MCM staff

Golf Catalogs This month, as golfers dust off their clubs and practice yelling we’re listing the top 10 catalogs selling golf equipment. Note: Rankings

backword  Apr 01, 2001 9:30 PM By MCM staff

We Win Some My company, MidwayUSA, a cataloger mailing about 5 million pieces a year, has been subscribing to Catalog Age for many years. I enthusiastically

Catalog Branding: Everyone As Well As Everything  Apr 01, 2001 9:30 PM By Andrea Syverson

Scott Davis, in his book Brand Asset Management, views employee involvement as the most important element of managing your brand. Everyone must take part

Getting Personal with…Daryle Scott  Apr 01, 2001 9:30 PM By MCM staff

Daryle Scott is president/CEO/founder of Jacksonville, FL-based Venus Swimwear. Where did you grow up? All over the East Coast. I was an AT&T brat. What

Notes from a Layoff-phobe  Apr 01, 2001 9:30 PM By Sherry Chiger

Some people are terrified of dogs. Others are afraid of spiders or heights or enclosed spaces. I live in fear of layoffs. Doesn’t matter whether it’s

Eye on B-to-B: Best Programs for Best Buyers  Apr 01, 2001 9:30 PM By MCM staff

Drawing the line when assessing who should receive discounts The point of offering frequent-buyer discounts and other incentives to your best customers,

Operations & Management: The ABCs of ABC Slotting  Apr 01, 2001 9:30 PM By Mark Del Franco

Old Glory implemented an ABC slotting program with the help of catalog management system Ecometry. Warehouse management system reports can help you identify

Gold Violin Welcomes Seniors  Apr 01, 2001 9:30 PM By Moira Cotlier

To better target its audience of affluent seniors, Charlottesville, VA-based Gold Violin has partnered with 12 companies, including Procter & Gamble,






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