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News ARCHIVE

CONSUMER CATALOGS  Nov 01, 2000 10:30 PM By Mark Del Franco

Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted

Weighing the heavyweights  Nov 01, 2000 10:30 PM By Paul Miller

Who’s better for catalogers: Bush or Gore? It’s that time again – time to hit the voting booths, pull the lever, and (hopefully) elect the officials who

Hickory Farms cuts label costs 20%  Nov 01, 2000 10:30 PM By Paul Miller

Many companies don’t give a lot of thought to their corporate labels. But Hickory Farms did – a move that payed off. During the past year, the Maumee,

Great copy isn’t limited to the Award winners  Nov 01, 2000 10:30 PM By Herschell Gordon Lewis

Most catalogers don’t have the opportunity to see the work of their competitors or confreres that won Gold Awards in this year’s Annual Catalog Awards

FINANCE Taking back the Web  Nov 01, 2000 10:30 PM By Mark Del Franco

As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.

New House rules?  Nov 01, 2000 10:30 PM By MCM staff

As is the case every other year, all 435 House seats are up for reelection. The good news is that the more cataloger-friendly representatives are, in

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

HAPPY RETURNS  Nov 01, 2000 10:30 PM By Curt Barry

How to reduce customer returns – and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers.

Betty Crocker catalog gets a facelift  Nov 01, 2000 10:30 PM By Stuart Cohen

Like many aging beauties, the Betty Crocker catalog had some work done. After all, the 38-year-old housewares cataloger bearing the name of the 65-year-old

CREATIVE  Nov 01, 2000 10:30 PM By Moira Cotlier

When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,






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