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News ARCHIVE

MANAGEMENT: Getting funding from the top  Aug 01, 2000 9:30 PM By Jane E. Zarem

How to convince upper management to boost your catalog budgetWhile many consumer catalogers are pure direct marketers, business-to-business mailers are

CONSUMER CATALOGS: Good and bad times  Aug 01, 2000 9:30 PM By Mark Del Franco

First-quarter sales and profits a mixed bagThe first quarter after the holidays is a sluggish time for many consumer catalogers. But this year, several

More creations from Wall Street Creations  Aug 01, 2000 9:30 PM By Shayn Ferriolo

For two years, finance-related gifts cataloger Wall Street Creations has been testing a collection called Autographs of Distinction. This product selection

at deadline  Aug 01, 2000 9:30 PM By MCM staff

VIKING’S NELSON CLIMBS TO THE TOP Bruce Nelson, who succeeded the retired Irwin Helford last year as president/CEO of Viking Office Products, was promoted

CATALOG STOCKS RISING – slowly  Aug 01, 2000 9:30 PM By Mark Del Franco

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s

B-to-b e-financing still out there  Aug 01, 2000 9:30 PM By Paul Miller

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each

MERCHANDISING: Fashion dressing up home  Aug 01, 2000 9:30 PM By Melissa Dowling

Apparel trends continue to drive home decorWhile the apparel industry has long influenced other merchandising sectors, the fashion influence is hitting

THE CATALOG AGE 100: THE HEAVY HITTERS  Aug 01, 2000 9:30 PM By Paul Miller

B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies

ECONOMIC TRENDS: Sales slowdown?  Aug 01, 2000 9:30 PM By Mark Del Franco

Mailers downplay sluggish economyJust six months ago, consumer confidence was nearly at a record high, unemployment was almost at a record low, and the

From b-to-b supplier to partner, via the Web  Aug 01, 2000 9:30 PM By Robert J. Murray

In the business-to-business world, the World Wide Web is one of the most lucrative opportunities for growth to come along in years. According to Forrester






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