News ARCHIVE

LIST ORDER PROCESSING: Streamlining list orders  Jan 01, 2000 10:30 PM By Peter Girard

How the ‘Net can speed the rental processList companies have long recognized the inefficiency of the list ordering process: A mailer sends an order to

DBL’s wonderful world of color  Jan 01, 2000 10:30 PM By Paul Miller

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first

WEB MARKETING: When is a virus a good thing?  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Using word-of-mouth `viral marketing’ to promote your WebsiteAlthough word of mouth has long been an effective means of promotion for catalogers, getting

A postal rate hike in 2001 is a rip-off!  Jan 01, 2000 10:30 PM By Mike Muoio

All the hubbub in the mailing industry is currently centered on the “spiritual ritual” known as postal rate making.The tribal leaders and medicine men

INTERNATIONAL: Lands’ End winks at German ruling  Jan 01, 2000 10:30 PM By Peter Girard

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating

Executive Greetings greets changes  Jan 01, 2000 10:30 PM By Mark Del Franco

When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

LEGISLATION: Big bills for small catalogers  Dec 01, 1999 10:30 PM By Paul Miller

Proposals would open way for group insurance plans, limit lawsuitsTwo bills wending their way through Congress – a healthcare +imiting punitive damages

Thoughts about 2000  Dec 01, 1999 10:30 PM By Moira Pascale

This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production

Watch out! They’re stealing our workers  Dec 01, 1999 10:30 PM By MCM staff

We recently had an employee leave us to work for a larger catalog company. We replaced that individual with someone from another catalog. Around the same






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