News ARCHIVE

Can wine be fruitful?  Jan 01, 2000 10:30 PM By Peter Girard

In November, two Internet wine merchants, Wine.com and Send.com, announced huge infusions of venture capital totaling $90 million. A third marketer, WineShopper.com,

E-MAIL CREATIVE: Getting your e-mails read  Jan 01, 2000 10:30 PM By Moira Pascale

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more

LEGISLATIVE ROUNDUP: Congress prefers privacy  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Several privacy-related bills are passed before winter recessWho says nothing ever gets done in Washington? Although the 106th Congress did leave several

DIGITAL LEADERS  Jan 01, 2000 10:30 PM By MCM staff

CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress

GAO: Postal Service faces tough times  Dec 01, 1999 10:30 PM By Paul Miller

It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources

MERCHANDISE RETURNS: USPS eases `e-turns’  Dec 01, 1999 10:30 PM By Paul Miller

To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the

Flower power  Dec 01, 1999 10:30 PM By MCM staff

For diet and exercise purposes, our bodies are often compared to fruits. Who hasn’t heard of the dreaded “pear” shape, or the less-than-flattering “apple”?

Gaining buying clout  Dec 01, 1999 10:30 PM By Mark Del Franco

`There’s strength in numbers” is much more than a saying to The Mark Group. Since April, the multititle mailer has cut its long-distance telephone costs

Contest triples Spiegel’s response  Dec 01, 1999 10:30 PM By Paul Miller

Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments






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