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E-MAIL MARKETING: Beware the spam blockers  Mar 01, 2000 10:30 PM By Moira Pascale

Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail,

Late Christmas gift for Oriental Trading  Mar 01, 2000 10:30 PM By Peter Girard

Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment

ONLINE AUCTIONS: Going once, going twice…  Mar 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

Licensed to ill  Mar 01, 2000 10:30 PM By Randy Daymude

I read your recent editor’s page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the

APPAREL: market leaders – VICTORIA’S SECRET  Mar 01, 2000 10:30 PM By MCM staff

Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs.

WEB MARKETING: In search of search engines  Feb 01, 2000 10:30 PM By Moira Pascale

How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent

Are catalogs missing out on Scandinavia?  Feb 01, 2000 10:30 PM By Peter Girard

Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population,

LIQUIDATION: Out with the overstocks  Feb 01, 2000 10:30 PM By Paul Miller

B-to-b mailers have differing strategies for unloading unsold productsBusiness-to-business catalog products, unlike many consumer catalog products, are

CONSUMER AND CATALOGER/RETAILER: Topsy-turvy third quarter  Feb 01, 2000 10:30 PM By Mark Del Franco

Previously profitable mailers see red; others return to the blackCall it a reversal of fortunes: During the third quarter of 1999, a number of the publicly

INTERNATIONAL: Canada resurges  Feb 01, 2000 10:30 PM By Peter Girard

New potential as economy improvesAs the markets in Japan, Eastern Europe, and South America contract due to unstable currencies and recession, the time






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