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News ARCHIVE

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

MARKET SEGMENTS  Oct 01, 2000 9:30 PM By Shayn Ferriolo

Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,

CATALOG MANAGEMENT SOFTWARE  Oct 01, 2000 9:30 PM By Paul Miller

Wizard parent goes poof Haven Corp., publisher of Mail Order Wizard, suddenly closes Haven Corp., which published the catalog management software programs

Crystal-ball time  Oct 01, 2000 9:30 PM By Sherry Chiger

In 1986, then-chairman of General Motors Roger Smith said, “By the turn of this century, we will live in a paperless society.” I don’t know about you,

backword  Oct 01, 2000 9:30 PM By MCM staff

A questionable reply We’ve all been hearing about how important it is to provide good customer service – especially in the relatively uncharted waters

POSTAL  Oct 01, 2000 9:30 PM By Paul Miller

USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson

HOLIDAY MAILINGS  Oct 01, 2000 9:30 PM By MCM staff

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and

backword  Oct 01, 2000 9:30 PM By MCM staff

An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring

Don’t get diarrhea of the fingertips  Oct 01, 2000 9:30 PM By Herschell Gordon Lewis

E-mail messages that run on and on and on may offend readers, or bore them – but they definitely won’t sell to themThink back to ancient times. The year

U.S. computer sales growth lags  Oct 01, 2000 9:30 PM By Moira Cotlier

A new study by Dataquest, the San Jose, CA division of the Stamford, CT-based research firm GartnerGroup, states that the growth of personal computer






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