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News ARCHIVE

at deadline  Apr 01, 2000 10:30 PM By MCM staff

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and

GETTING PERSONAL: …with Elaine Sullivan  Apr 01, 2000 10:30 PM By Elaine Sullivan

Q. Where did you grow up?A. In the Boston area until high school, when my family moved to Palo Alto, CA.Q. What was your first job out of college?A. Teaching

MERCHANDISING: Luxe rewards  Apr 01, 2000 10:30 PM By Peter Girard

Next year look for comfort…in pink?This holiday season, give your customers what they really want: comfort – and make it pink. Lounging on velvet sofas,

CONSUMER TRENDS: Online spending growth slows  Apr 01, 2000 10:30 PM By Moira Pascale

Internet commerce may be growing in leaps and bounds, thanks to increased penetration among consumers. But according to a study by University of Pennsylvania’s

In this issue the cybercritic looks at woodworking tools websites  Apr 01, 2000 10:30 PM By MCM staff

www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the

ELECTRONIC LISTS: Getting e-permission  Apr 01, 2000 10:30 PM By Peter Girard

E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers

AT DEADLINE  Mar 01, 2000 10:30 PM By MCM staff

DAMARK EXITS CATALOG BUSINESS On Jan. 26, Damark International said it will close its $292.8 million discount electronics and general merchandise catalog

FOCUS: BABY PRODUCTS – ibaby.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything

LIST MANAGEMENT: Should you take it outside?  Mar 01, 2000 10:30 PM By Peter Girard

Outsourcing list management vs. handling it inhouseFeb. 28 marked the end of an era for personalized gifts cataloger Lillian Vernon. The $264 million

CIRCULATION STRATEGIES: Keeping their books in print  Mar 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions






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