Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

Going Postal on Postal Workers  Feb 01, 2001 10:30 PM By Jim Chaput

The rising postal rates and spotty service you complain about in the December cover story “You’ve Got (Late) Mail” are caused by poor personnel management

I. Bits: CHANNEL DISCONNECT  Feb 01, 2001 10:30 PM By MCM staff

One of our favorite print catalogs is Associated Bag Co., in part because it manages to sell a rather mundane product (packaging and shipping supplies)

Creating KILLER CONTENT  Feb 01, 2001 10:30 PM By Ken Burke

Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business aliveTake a look at

Felix Basks in Lighthouse Limelight  Feb 01, 2001 10:30 PM By MCM staff

If you happened to be doing your holiday shopping in New York this past December, yes, that was actor Tony Randall in Lighthouse International’s midtown

Listings: New Lists  Feb 01, 2001 10:30 PM By MCM staff

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,

Catalog Analysis: The Cost of Acquiring a Customer  Feb 01, 2001 10:30 PM By Jack Schmid

Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend

List Watch: Dealing From a Card Deck  Feb 01, 2001 10:30 PM By Jane Zarem

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles

Hooked on the Catalog Habit  Feb 01, 2001 10:30 PM By MCM staff

Nearly 100 years ago, many growing communities in the U.S. viewed the mail order catalog as a villain stealing money from local businesses. Some – including

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

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