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News ARCHIVE

Catalogers Aglow Over Valentine Sales  Mar 15, 2001 10:30 PM By MCM staff

Many flowers, candy, and specialty gifts mailers reported strong Valentine’s Day sales Although some catalogers reported disappointing January sales,

Database Marketing: Transactional Modeling for Beginners  Mar 15, 2001 10:30 PM By Brian Rainey

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

Multichannel Challenges: Caswell-Massey  Mar 15, 2001 10:30 PM By Mark Del Franco

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey. The company’s

List Watch: Privacy Legislation Outlook  Mar 15, 2001 10:30 PM By Paul Miller

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging

G. Neil Crosses Consumer Line  Mar 15, 2001 10:30 PM By William R. Brett

G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger

New Home for The Female Athlete  Mar 15, 2001 10:30 PM By MCM staff

After filing for Chapter 11 bankruptcy protection on Jan. 3. Trumbull, CT-based The Female Athlete has found a buyer. TFA Acquisition, a division of America’s

Financial Reports: Williams-Sonoma, Talbots  Mar 14, 2001 10:30 PM By MCM staff

Disappointing Direct Sales Eat Into William-Sonoma Profits San Francisco

Blair to Consolidate Titles  Mar 14, 2001 10:30 PM By MCM staff

Warren, PA

Census Bureau Releases First-Ever E-commerce Report  Mar 14, 2001 10:30 PM By MCM staff

Washington–Nearly one-half of 1% of all retail sales were conducted on the Internet in 1999, according to the U.S. Census Bureau






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