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News ARCHIVE

As Web Tax Moratorium Runs Out, Confusion Grows  Apr 01, 2001 9:30 PM By Moira Cotlier

With friends like these on Capitol Hill, catalogers and Internet marketers don’t need enemies. The Internet Tax Freedom Act, approved as H.R. 4328 and

Internet Tax Glossary  Apr 01, 2001 9:30 PM By Moira Cotlier

DISCRIMINATORY TAX,Multiple Tax, and Remote Sales Tax

Vendor Sampler  Apr 01, 2001 9:30 PM By Leslie Goff

E-Color , San Francisco (www.ecolor.com) Products: True Internet Color; Optimal Color Value How they work: The True Internet Color software and product

New Catalogs  Apr 01, 2001 9:30 PM By Ellen Hansen

Oriac Design German cataloger Cairo has invaded the U.S. with the launch of Oriac Design, a designer furnishings catalog. Newton, MA-based Oriac ( spelled

Double the treasure  Apr 01, 2001 9:30 PM By MCM staff

Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the

List Watch: Making Retail Names Work  Apr 01, 2001 9:30 PM By Paul Miller

Consumers and marketers are becoming multichannel leading to interest in retail lists When renting names, catalogers used to shy away from retail lists.

Electronic Catalog: The Key to Kiosks  Apr 01, 2001 9:30 PM By Moira Cotlier

The goal of in-store kiosks seems simple enough: Provide customers with access to the company’s Website to offer a value-added service and an increased

Catalog Analysis: Assigning Value to Your Customer List  Apr 01, 2001 9:30 PM By Jack Schmid

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in

Merchandising 2001: Where Are the Trends?  Apr 01, 2001 9:30 PM By MCM staff

Holiday shopping is months away for most consumers, but consumer catalogers have already been busy shopping for holiday 2001. As of press time, though,

Catalog Copy: A Tilley Hat Is a Tilley Hat. Or Is It?  Apr 01, 2001 9:30 PM By Herschell Gordon Lewis

The heading on a catalog description of the famous Tilley Hat: ELEPHANT EATS TILLEY HAT 3 TIMES! What follows is This is a true story. Michael Hackenberger,






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