News ARCHIVE

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the

Flower power  Dec 01, 1999 10:30 PM By MCM staff

For diet and exercise purposes, our bodies are often compared to fruits. Who hasn’t heard of the dreaded “pear” shape, or the less-than-flattering “apple”?

Gaining buying clout  Dec 01, 1999 10:30 PM By Mark Del Franco

`There’s strength in numbers” is much more than a saying to The Mark Group. Since April, the multititle mailer has cut its long-distance telephone costs

Contest triples Spiegel’s response  Dec 01, 1999 10:30 PM By Paul Miller

Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments

LEAD QUALIFICATION: Before the book mails…  Dec 01, 1999 10:30 PM By Paul Miller

Using questionnaires and phone calls to weed out weak prospectsWith a postage increase expected in 2001 and future paper prices in doubt, prospecting

Benchmark 1999: Critical issues  Dec 01, 1999 10:30 PM By MCM staff

After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them

Hanover opens trade with China  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Hanover Direct plans to make the tag line “Made in China” synonymous with luxury products while providing its catalogs with a new source for Asian-inspired

MARKET TRENDS: Not computing – Computer mailers cool to consumers  Dec 01, 1999 10:30 PM By Peter Girard

More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology

LEGISLATION: Bill drives away DMV names  Dec 01, 1999 10:30 PM By Peter Girard

New law requires switch from opt-out to opt-inBeginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs)

LEGISLATION: Big bills for small catalogers  Dec 01, 1999 10:30 PM By Paul Miller

Proposals would open way for group insurance plans, limit lawsuitsTwo bills wending their way through Congress – a healthcare +imiting punitive damages






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