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News ARCHIVE

Bombay Plans Launch of Kids’ Furniture Book  Mar 21, 2001 10:30 PM By MCM staff

Fort Worth, TX–Furniture cataloger/retailer The Bombay Co. plans to launch a children

Operations & Management: Surviving a Systems Change  Mar 15, 2001 10:30 PM By Mark Del Franco

Antique Hardware, a $3 million home restoration products cataloger, recently spent $50,000 on catalog management software, only to find out that the package

New Web Catalogs  Mar 15, 2001 10:30 PM By Stuart Cohen

From a lavender line by Rona Barrett to retro gear for bowlers, these new online catalogs speak to the unique. BowlingShirt.com Thanks to demand for all

Listings  Mar 15, 2001 10:30 PM By MCM staff

CLARISSE LEFLEUR There are 15,000 names of mail order buyers in the Clarisse LeFleur astrology file. These buyers have paid $20 to receive the answers

No Sale Prices Here  Mar 15, 2001 10:30 PM By MCM staff

With respect to the February article Hanover Direct: The Saga Continues, we would like to raise a point of clarification. Your article refers to Hanover’s

Eye on B-to-B: Promoting Your Unique Selling Proposition  Mar 15, 2001 10:30 PM By Charlie Fletcher

Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,

Electronic Catalog: Getting a Good Read on Copy  Mar 15, 2001 10:30 PM By Moira Cotlier

Most catalogers know by now that it’s not enough just to replicate the pages of their print catalogs when posting their online content. The Internet,

Executive Forum: Sleeping with the Enemy  Mar 15, 2001 10:30 PM By Ken Hawk

cooperating with the competition is the new way of doing business Wake up, catalogers! The cold war is over, and so are the old views of competition.

Operations & Management: Spotlight On…Gardener’s Supply Co.  Mar 15, 2001 10:30 PM By Mark Del Franco

Gardener’s Supply Co.’s Call Center Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment,

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward






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