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News ARCHIVE

ELECTRONIC MARKETING: E-mail takes off  Jun 01, 2000 9:30 PM By Paul Miller

Many are trying e-mail promotionsThe payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.A

U.K. softens the VAT  Jun 01, 2000 9:30 PM By Peter Girard

Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer

DELIVERY: Passing the white glove test  Jun 01, 2000 9:30 PM By Mark Del Franco

Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,

MANAGEMENT SOFTWARE REVIEW: Mail Order Wizard gets graded  Jun 01, 2000 9:30 PM By Jim Ray

In this issue, Jim Ray, president of square drive screws cataloger McFeely’s, reviews the Mail Order Wizard catalog management software system, produced

Consensus on capri-cious fashions  Jun 01, 2000 9:30 PM By MCM staff

Editorial director Laura Beaudry evidently struck a nerve with women with her May editorial “Can you see me in capris?” lamenting the selection of apparel

ONLINE TRENDS: Customers eluding the ‘Net?  Jun 01, 2000 9:30 PM By Paul Miller

Survey indicates that businesses aren’t buying on the Web?For business-to-business catalogers, building a viable online business continues to be a work

The 10 BEST Catalog Covers  Jun 01, 2000 9:30 PM By Glenda Shasho Jones

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,

DIVESTITURES: F&G selling two units  Jun 01, 2000 9:30 PM By MCM staff

To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and

Make E-MAIL your can’t miss salesperson  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one

E-TAX LOSSES, QUANTIFIED  Jun 01, 2000 9:30 PM By MCM staff

According to an article in a recent issue of the “Tax Administrators News,” a report from William Fox and Donald Bruce of the University of Tennessee






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