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News ARCHIVE

FINANCE: Private money  Mar 01, 2000 10:30 PM By Paul Miller

Investment firms seeking catalogsFor years catalogers have been pleading their case to the investment community: that their established brands and their

APPAREL: trends analysis  Mar 01, 2000 10:30 PM By Paul Miller

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

FOCUS: BABY PRODUCTS – the natural baby catalog  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

LIST FIRMS: Direct Media goes it alone  Mar 01, 2000 10:30 PM By Peter Girard

Last July, Greenwich, CT-based Direct Media Inc. (DMI) threatened to break away from parent company Acxiom and merge with rival list firm American List

MULTICULTURAL MARKETING: Fingerhut’s Hispanic push  Mar 01, 2000 10:30 PM By Mark Del Franco

Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

MULTICHANNEL MARKETING: Keeping the brand consistent  Mar 01, 2000 10:30 PM By MCM staff

How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to

WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches  Mar 01, 2000 10:30 PM By Moira Pascale

The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered.

What a waste!  Mar 01, 2000 10:30 PM By MCM staff

After we reported in the February issue that Spiegel was buying Clifford & Wills (CW) from J. Crew, we thought we’d seen the last of the CW liquidation

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department






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