News ARCHIVE

U.S. catalogers storm the desert  Nov 01, 1999 10:30 PM By Peter Girard

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion

CUSTOMER SERVICE: Breaking backorder news  Nov 01, 1999 10:30 PM By Mark Del Franco

How your reps can better deal with the inevitable out-of-stocksLet’s face it: You are most likely going to have backorders this holiday season. Because

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

CREATIVE: Lands’ End plots an evolution  Nov 01, 1999 10:30 PM By Paul Miller

Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End

Is your copy trying too hard?  Nov 01, 1999 10:30 PM By Herschell Gordon Lewis

One man’s meat is another man’s poison. And as catalog copy becomes more and more hypertargeted, two circumstances become more and more apparent. The

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative

Keeping up with home-schoolers  Nov 01, 1999 10:30 PM By Patricia Odell

This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research

U.S. Cavalry charges into bind-ins  Nov 01, 1999 10:30 PM By Peter Girard

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation

MERCHANDISING: Web as launching pad  Nov 01, 1999 10:30 PM By Paul Miller

‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing

TECHNOLOGY: Is it finally time for PC/TV?  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and






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