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News ARCHIVE

Euro anticlimax  Feb 01, 2000 10:30 PM By Moira Pascale

Much ado about nothing: That sums up catalogers’ view of the Jan. 1, 1999, debut of the euro. While Austria, Belgium, Finland, France, Germany, Ireland,

CONSUMER AND CATALOGER/RETAILER: Topsy-turvy third quarter  Feb 01, 2000 10:30 PM By Mark Del Franco

Previously profitable mailers see red; others return to the blackCall it a reversal of fortunes: During the third quarter of 1999, a number of the publicly

INTERNATIONAL: Translating catalog design  Feb 01, 2000 10:30 PM By MCM staff

What are some guidelines for international catalog creative?James Dempster: When it comes to mailing into Japan, there are the obvious strategies an American

MORE THAN eye CANDY  Feb 01, 2000 10:30 PM By Shannon Oberndorf

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and

Debating `list fatigue’  Feb 01, 2000 10:30 PM By Peter Girard

This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.The most recent Catalog Age Benchmark

GETTING PERSONAL: …with Jim Zimmerman  Feb 01, 2000 10:30 PM By Jim Zimmerman

Q. What was your first job out of college?A. I was a personnel administrator for a life insurance company. I’m a licensed therapist, and I couldn’t find

HOLIDAY SALES: GLAD TIDINGS  Feb 01, 2000 10:30 PM By Paul Miller

Sales gains for most, though some fall short of planGadget cataloger TopiX Innovation Gallery enjoyed a 30% spike in holiday sales. At general merchant

Dot.commed out  Feb 01, 2000 10:30 PM By MCM staff

I thought your December editorial (“In `dot-com’ overload”) was right on! It baffles me how the dot.coms get the evaluations and cash that they do – and

INTERNATIONAL: New list rules for Britannia  Feb 01, 2000 10:30 PM By Peter Girard

U.K.’s Data Protection Act makes overseas mailings trickierOn March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest

In this issue the cybercritic looks at beauty products websites  Feb 01, 2000 10:30 PM By MCM staff

www.blissworld.comReviewed Dec. 9, 4:15 p.m., Netscape browserI usually despise splash pages that announce where you are and delay your entry into a Website,






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