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Make E-MAIL your can’t miss salesperson  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one

U.S. business 2000: catalog & internet purchasing trends  Jun 01, 2000 9:30 PM By MCM staff

PART I: Print catalog purchasing trendsThe numbers prove it: Most American businesses are mail order catalog shoppers. Catalog Age’s U.S. Business 2000

DIVESTITURES: F&G selling two units  Jun 01, 2000 9:30 PM By MCM staff

To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and

E-TAX LOSSES, QUANTIFIED  Jun 01, 2000 9:30 PM By MCM staff

According to an article in a recent issue of the “Tax Administrators News,” a report from William Fox and Donald Bruce of the University of Tennessee

BENCHMARK 2000 LISTS  Jun 01, 2000 9:30 PM By Peter Girard

Whether propelled by a burgeoning economy or racing to beat a January 2001 postage increase, respondents to Catalog Age’s Benchmark Report on Lists say

LIST ROUNDTABLE: Brokers vs. managers: Who wins?  Jun 01, 2000 9:30 PM By MCM staff

List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files,

The Cyber Road Less Traveled  Jun 01, 2000 9:30 PM By Leslie Goff

High-touch, low-tech approach helps CommonReader.com stand out in a crowded field of online booksellers The charming, intimate, literary bookstore is

CIRCULATION PLANS: Holiday Bravery  Jun 01, 2000 9:30 PM By Peter Girard

Holiday mailings will rise – but not to beat the rate hikeIndicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that

INTERNET: SEC to start online surveillance system  Jun 01, 2000 9:30 PM By Moira Pascale

Stepping up its fight against securities fraud on the Internet, the federal Securities and Exchange Commission (SEC) in April announced plans to launch

Garden.com’s seedling print book  Jun 01, 2000 9:30 PM By MCM staff

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.The






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