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News ARCHIVE

Colorful word images that still SELL  Feb 01, 2000 10:30 PM By Herschell Gordon Lewis

I’m rich with wristwatches. I have a Patek-Philippe, a Rolex, a Breitling, a Baum & Mercier, a Universal, even a Casio. The one watch I no longer have

Debating `list fatigue’  Feb 01, 2000 10:30 PM By Peter Girard

This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.The most recent Catalog Age Benchmark

GETTING PERSONAL: …with Jim Zimmerman  Feb 01, 2000 10:30 PM By Jim Zimmerman

Q. What was your first job out of college?A. I was a personnel administrator for a life insurance company. I’m a licensed therapist, and I couldn’t find

HOLIDAY SALES: GLAD TIDINGS  Feb 01, 2000 10:30 PM By Paul Miller

Sales gains for most, though some fall short of planGadget cataloger TopiX Innovation Gallery enjoyed a 30% spike in holiday sales. At general merchant

Dot.commed out  Feb 01, 2000 10:30 PM By MCM staff

I thought your December editorial (“In `dot-com’ overload”) was right on! It baffles me how the dot.coms get the evaluations and cash that they do – and

INTERNATIONAL: New list rules for Britannia  Feb 01, 2000 10:30 PM By Peter Girard

U.K.’s Data Protection Act makes overseas mailings trickierOn March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest

In this issue the cybercritic looks at beauty products websites  Feb 01, 2000 10:30 PM By MCM staff

www.blissworld.comReviewed Dec. 9, 4:15 p.m., Netscape browserI usually despise splash pages that announce where you are and delay your entry into a Website,

Can wine be fruitful?  Jan 01, 2000 10:30 PM By Peter Girard

In November, two Internet wine merchants, Wine.com and Send.com, announced huge infusions of venture capital totaling $90 million. A third marketer, WineShopper.com,

E-MAIL CREATIVE: Getting your e-mails read  Jan 01, 2000 10:30 PM By Moira Pascale

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more

LEGISLATIVE ROUNDUP: Congress prefers privacy  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Several privacy-related bills are passed before winter recessWho says nothing ever gets done in Washington? Although the 106th Congress did leave several






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