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News ARCHIVE

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

Can you spare a square?  Mar 01, 2000 10:30 PM By MCM staff

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

BUSINESS-TO-BUSINESS: A better Connection  Mar 01, 2000 10:30 PM By Brian Santo

PC Connection keeps growing, with a new call center and service dealBetween mid-December and mid-January, PC Connection reorganized into a holding company,

APPAREL: market leaders – J.C. PENNEY  Mar 01, 2000 10:30 PM By MCM staff

It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader

MULTICHANNEL MARKETING: DOT-COMS HIT THE MAIL  Mar 01, 2000 10:30 PM By Peter Girard

Online marketers Rx.com, Red Envelope launch print catalogsWhile many catalogers see their future in e-commerce, two online marketers are looking in the

MULTICHANNEL MARKETING: Sales teams field Web growth  Mar 01, 2000 10:30 PM By Paul Miller

B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion

LIST MARKETING: Seven tips for boosting rentals  Mar 01, 2000 10:30 PM By Peter Girard

Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.daigger.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 1:30 p.m., Netscaperight away, my expectations are high for this site, in that it is trumpeting its ranking in the top 50 Websites by

OFF ONTO THE SHELF & THE WEB  Feb 01, 2000 10:30 PM By MCM staff

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternativeWhen Catalog Music Corp. decided to create a Website

BENCHMARK 2000 MARKETING  Feb 01, 2000 10:30 PM By MCM staff

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take






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