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News ARCHIVE

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

Multichannel Challenges: Caswell-Massey  Mar 15, 2001 10:30 PM By Mark Del Franco

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey. The company’s

List Watch: Privacy Legislation Outlook  Mar 15, 2001 10:30 PM By Paul Miller

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging

G. Neil Crosses Consumer Line  Mar 15, 2001 10:30 PM By William R. Brett

G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

New Home for The Female Athlete  Mar 15, 2001 10:30 PM By MCM staff

After filing for Chapter 11 bankruptcy protection on Jan. 3. Trumbull, CT-based The Female Athlete has found a buyer. TFA Acquisition, a division of America’s

J. Crew Launches Children’s Line  Mar 15, 2001 10:30 PM By Moira Cotlier

After nine months of development, J. Crew has launched the J. Crew Kid product line. The New York-based apparel cataloger/retailer will introduce the

Hotels Get Cozy with Catalogs  Mar 15, 2001 10:30 PM By Ellen Hansen

To answer the demand for their hotel brand products –and perhaps to discourage light-fingered guests from pinching the ammenities–several upscale hoteliers

List Watch: Mailers Reflect on Hot Selects  Mar 15, 2001 10:30 PM By MCM staff

When prospecting, catalogers for the most part are sticking to the tried and true selects on mailing lists: dollar amount spent, recency of purchase,

Getting Personal with…Nancy Hensel  Mar 15, 2001 10:30 PM By MCM staff

Nancy Hensel is president of Lake Forest, IL-based food gifts cataloger The Popcorn Factory. Where did you grow up? In the suburbs of Chicago Skokie and






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