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News ARCHIVE

Betty Crocker catalog gets a facelift  Nov 01, 2000 10:30 PM By Stuart Cohen

Like many aging beauties, the Betty Crocker catalog had some work done. After all, the 38-year-old housewares cataloger bearing the name of the 65-year-old

CREATIVE  Nov 01, 2000 10:30 PM By Moira Cotlier

When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,

More RedEnvelopes in the mail  Nov 01, 2000 10:30 PM By MCM staff

Don’t call upscale gifts purveyor RedEnvelope an online merchant. “We view ourselves as a multichannel marketer,” says CEO Martin McClanan. And the San

MERCHANDISING  Nov 01, 2000 10:30 PM By Moira Cotlier

When it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place to turn to, at least among participants in the Catalog

Giving and redeeming  Nov 01, 2000 10:30 PM By Moira Cotlier

Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost

Now you see it, no you don’t  Nov 01, 2000 10:30 PM By MCM staff

We thought we’d seen everything until we saw – or didn’t see – The Invisible Man Brand catalog. The summer 2000 edition of this 12-page digest catalog

New face for hockey cataloger  Nov 01, 2000 10:30 PM By Shayn Ferriolo

What’s in a name? Plenty, according to Craig Rief. One year ago, Rief bought the Rollinsford, NH-based Boston Hockey Co.: a print catalog, a Website,

Catalogs drive Web traffic  Nov 01, 2000 10:30 PM By MCM staff

New study confirms that mailings boost online visits Many catalogers suspected as much, but a new consumer study confirms it: A print catalog is the most

heavenly treasures  Nov 01, 2000 10:30 PM By MCM staff

this site boasts some nice features, but there is definitely room for improvement. On the home page, you’ll find a search engine where you can look for

FULFILLMENT Last-minute gift-wrapping tips  Nov 01, 2000 10:30 PM By Mark Del Franco

Are you ready for the holiday order crush? Given the problems that some catalogers and Web marketers had forecasting inventory needs and fulfilling holiday






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