Vendor Sampler  Apr 01, 2001 9:30 PM By Leslie Goff

E-Color , San Francisco ( Products: True Internet Color; Optimal Color Value How they work: The True Internet Color software and product

Cataloger Clips Its Retail Wings  Apr 01, 2001 9:30 PM By Paul Miller

Five years ago, nature-themed gifts cataloger Wild Wings operated 12 stores in the Midwest. Since then it has closed or sold off half of them. And by

New Catalogs  Apr 01, 2001 9:30 PM By Ellen Hansen

Oriac Design German cataloger Cairo has invaded the U.S. with the launch of Oriac Design, a designer furnishings catalog. Newton, MA-based Oriac ( spelled

Double the treasure  Apr 01, 2001 9:30 PM By MCM staff

Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the

List Watch: Making Retail Names Work  Apr 01, 2001 9:30 PM By Paul Miller

Consumers and marketers are becoming multichannel leading to interest in retail lists When renting names, catalogers used to shy away from retail lists.

Catalog Analysis: Assigning Value to Your Customer List  Apr 01, 2001 9:30 PM By Jack Schmid

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in

Electronic Catalog: The Key to Kiosks  Apr 01, 2001 9:30 PM By Moira Cotlier

The goal of in-store kiosks seems simple enough: Provide customers with access to the company’s Website to offer a value-added service and an increased

Catalog Copy: A Tilley Hat Is a Tilley Hat. Or Is It?  Apr 01, 2001 9:30 PM By Herschell Gordon Lewis

The heading on a catalog description of the famous Tilley Hat: ELEPHANT EATS TILLEY HAT 3 TIMES! What follows is This is a true story. Michael Hackenberger,

Merchandising 2001: Where Are the Trends?  Apr 01, 2001 9:30 PM By MCM staff

Holiday shopping is months away for most consumers, but consumer catalogers have already been busy shopping for holiday 2001. As of press time, though,

List Watch: Keep It Clean  Apr 01, 2001 9:30 PM By Paul Miller

The phrase an ounce of prevention is the best medication most certainly applies to list hygiene. After all, if you enter in the names and addresses of

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