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News ARCHIVE

White Flower Farm Sprouts Magazine  Mar 01, 2001 10:30 PM By Moira Cotlier

A focus on`plants instead of celebrity and lifestyle’ White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers

List Watch: Going for Brokers  Mar 01, 2001 10:30 PM By MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker. Today, list brokers do much more than

White Flower Farm Sprouts Magazine  Mar 01, 2001 10:30 PM By Moira Cotlier

A focus on plants instead of celebrity and lifestyle White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers

Fingerhut Fixing Credit Mess  Mar 01, 2001 10:30 PM By Paul Miller

We didn’t have as many credit tool kits as we needed Fingerhut president Michael Sherman: We can now understand profitability by credit-risk segment.

Edmund Scientific Sold  Mar 01, 2001 10:30 PM By Paul Miller

Four years after putting Edmund Scientific on the selling block, Edmund Optics has sold the $10 million science hobbyists catalog to Science Kit & Boreal

Mergers & Acquisitions  Mar 01, 2001 10:30 PM By Mark Del Franco

Busy Fourth Quarter for Deal Makers With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter.The

Not Many Returns  Mar 01, 2001 10:30 PM By Paul Miller

After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not

Everyone’s a Cybercritic  Mar 01, 2001 10:30 PM By MCM staff

In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective

Everyone’s a Cybercritic  Mar 01, 2001 10:30 PM By MCM staff

In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective

Catalog Analysis: How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the front end, or the prospecting side of the business. Now, we look at






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