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Buying American in Japan  Jan 01, 2000 10:30 PM By Peter Girard

Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their

LIST ORDER PROCESSING: Streamlining list orders  Jan 01, 2000 10:30 PM By Peter Girard

How the ‘Net can speed the rental processList companies have long recognized the inefficiency of the list ordering process: A mailer sends an order to

DBL’s wonderful world of color  Jan 01, 2000 10:30 PM By Paul Miller

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first

WEB MARKETING: When is a virus a good thing?  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Using word-of-mouth `viral marketing’ to promote your WebsiteAlthough word of mouth has long been an effective means of promotion for catalogers, getting

INTERNATIONAL: Lands’ End winks at German ruling  Jan 01, 2000 10:30 PM By Peter Girard

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

Executive Greetings greets changes  Jan 01, 2000 10:30 PM By Mark Del Franco

When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the

ONLINE SERVICE: Cultivating super cyber reps  Jan 01, 2000 10:30 PM By Mark Del Franco

What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your

A postal rate hike in 2001 is a rip-off!  Jan 01, 2000 10:30 PM By Mike Muoio

All the hubbub in the mailing industry is currently centered on the “spiritual ritual” known as postal rate making.The tribal leaders and medicine men

ONLINE MARKETING: BATTLE FOR E-DOMINION  Jan 01, 2000 10:30 PM By Mark Del Franco

Diverse arsenal helps catalogers take on the `dot-coms’When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over






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