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Babyshoe takes a big step  Apr 01, 2000 10:30 PM By Charlie Fletcher

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.

MULTICHANNEL MARKETING: Wine Enthusiast hooks up  Apr 01, 2000 10:30 PM By Paul Miller

Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for

FOCUS: BABAY PRODUCTS – ibaby.com  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything

ONLINE SECURITY: Warding off hacker attacks  Apr 01, 2000 10:30 PM By Bob Woods

Simple ways to keep your Website secureAfter a cyber extortionist calling himself or herself Maxus hacked into the database of the CD Universe music Website

Mow betta blues  Apr 01, 2000 10:30 PM By MCM staff

Spring has barely sprung, and we’re already dreading mowing the lawn. But thanks to Hammacher Schlemmer, we may not have to – if we shell out $700 for

Can you spare a square?  Apr 01, 2000 10:30 PM By MCM staff

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

LIST FIRMS: Direct Media goes it alone  Mar 01, 2000 10:30 PM By Peter Girard

Last July, Greenwich, CT-based Direct Media Inc. (DMI) threatened to break away from parent company Acxiom and merge with rival list firm American List

MULTICULTURAL MARKETING: Fingerhut’s Hispanic push  Mar 01, 2000 10:30 PM By Mark Del Franco

Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

APPAREL: market leaders – BRYLANE  Mar 01, 2000 10:30 PM By MCM staff

Bought last year by French retail giant Pinault-Printemps-Redoute (PPR), the formerly public Brylane has built up a solid group of specialty-size and






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