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Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations
J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.
I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and
Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing
RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among
Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.
All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as
Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,
Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported
Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell