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News ARCHIVE

LEGISLATION: Bill drives away DMV names  Dec 01, 1999 10:30 PM By Peter Girard

New law requires switch from opt-out to opt-inBeginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs)

GAO: Postal Service faces tough times  Dec 01, 1999 10:30 PM By Paul Miller

It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources

MERCHANDISE RETURNS: USPS eases `e-turns’  Dec 01, 1999 10:30 PM By Paul Miller

To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the

MERGERS AND ACQUISITIONS: Fewer deals, but no slump  Dec 01, 1999 10:30 PM By Mark Del Franco

Lack of serial acquirers accounts for drop in third-quarter activityThird-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to

Flower power  Dec 01, 1999 10:30 PM By MCM staff

For diet and exercise purposes, our bodies are often compared to fruits. Who hasn’t heard of the dreaded “pear” shape, or the less-than-flattering “apple”?

Gaining buying clout  Dec 01, 1999 10:30 PM By Mark Del Franco

`There’s strength in numbers” is much more than a saying to The Mark Group. Since April, the multititle mailer has cut its long-distance telephone costs

Contest triples Spiegel’s response  Dec 01, 1999 10:30 PM By Paul Miller

Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments

WEB ORDERING: Taking stock of ‘Net orders  Dec 01, 1999 10:30 PM By Mark Del Franco

Offering real-time inventory status onlineAccording to the Catalog Age 1999 Consumer Catalog Shopping Survey, more than 60% of online shoppers cite “convenience”

LEAD QUALIFICATION: Before the book mails…  Dec 01, 1999 10:30 PM By Paul Miller

Using questionnaires and phone calls to weed out weak prospectsWith a postage increase expected in 2001 and future paper prices in doubt, prospecting






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