MULTICHANNEL MERCHANT » NEWS
Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more
The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names
If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing
It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to
Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green
For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.
In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could
It’s tough to pick great business-to-business concepts. Many business catalogs may look more like a phone directory than a catalog, but they know and
For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.
As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe