Making Affiliate Online Marketing Programs Work  Jan 01, 2001 10:30 PM By Moira Cotlier

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

THERE GOES THE NEIGHBORHOOD The There Goes The Neighborhood file of new homeowners from Acme List Management has more than 1.2 million new quarterly homeowners

New Lists  Jan 01, 2001 10:30 PM By MCM staff

INSPIRATION CRUISES The more than 190,000 names of male and female travelers on the Inspiration Cruise that features speakers on Christian topics are

New Lists  Jan 01, 2001 10:30 PM By MCM staff

THE SCIENTIST List Technology Systems Group has a list of more than 25,000 opt-in email names of active subscribers to online edition.

My Seasons  Jan 01, 2001 10:30 PM By MCM staff

Spring is just around the corner, and with that in mind, the Cybercritic digs into Websites selling gardening productsReviewed October 25, 3:30 p.m.,

Martha By Mail  Jan 01, 2001 10:30 PM By MCM staff

Reviewed October 25, 2:00 p.m., Explorer 4.5 (’s no doubt about it: Martha By Mail did its homework before going online. Like

New Lists  Jan 01, 2001 10:30 PM By MCM staff

LOGOS RESEARCH The file of more than 1 million buyers from Logos Research Systems, publishers of biblical software and reference materials in a variety

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

Here We Go Again! The Annual Best and Worst of Copy  Jan 01, 2001 10:30 PM By Herschell Gordon Lewis

I’ll admit cheerfully, up-front: This year I’m being very picky. If your print catalog has brilliant ideas, marred by nondescript descriptions, look out.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SHOE EXPRESS The more than 20,000 buyers from the Shoe Express catalog for casual and fashion footwear have specialized shoe sizes ranging from sizes

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