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LIST FIRMS: Direct Media goes it alone  Mar 01, 2000 10:30 PM By Peter Girard

Last July, Greenwich, CT-based Direct Media Inc. (DMI) threatened to break away from parent company Acxiom and merge with rival list firm American List

MULTICULTURAL MARKETING: Fingerhut’s Hispanic push  Mar 01, 2000 10:30 PM By Mark Del Franco

Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches  Mar 01, 2000 10:30 PM By Moira Pascale

The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered.

What a waste!  Mar 01, 2000 10:30 PM By MCM staff

After we reported in the February issue that Spiegel was buying Clifford & Wills (CW) from J. Crew, we thought we’d seen the last of the CW liquidation

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

LIST ROUNDTABLE: On brokers’ changing roles  Mar 01, 2000 10:30 PM By Peter Girard

Most industry observers agree that the relationship between list brokers and their clients has changed in recent years. But when we asked four brokers

Can you spare a square?  Mar 01, 2000 10:30 PM By MCM staff

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

BUSINESS-TO-BUSINESS: A better Connection  Mar 01, 2000 10:30 PM By Brian Santo

PC Connection keeps growing, with a new call center and service dealBetween mid-December and mid-January, PC Connection reorganized into a holding company,

APPAREL: market leaders – J.C. PENNEY  Mar 01, 2000 10:30 PM By MCM staff

It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader






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