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Eye on B-to-B: Best-Buyer Plan Keys to Success  Apr 01, 2001 9:30 PM By Karen Kroll

In addition to determining your best customers and calculating the sales increase needed to cover the cost of a best-buyer program, several other factors

Gold Violin Welcomes Seniors  Apr 01, 2001 9:30 PM By Moira Cotlier

To better target its audience of affluent seniors, Charlottesville, VA-based Gold Violin has partnered with 12 companies, including Procter & Gamble,

Longer School Year, More Revenue?  Apr 01, 2001 9:30 PM By Moira Cotlier

Roughly 2.2 million students today are in public or private school year-round, a 22% increase from 1.8 million students in 1996, according to San Diego-based

ask the experts  Apr 01, 2001 9:30 PM By MCM staff

If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your

Catalog Branding: Striking Up the Brand  Apr 01, 2001 9:30 PM By Andrea Syverson

Philip Kotler, who is often referred to as the father of modern marketing, said it best: Building a brand calls for more than building a brand image.

i-bits  Apr 01, 2001 9:30 PM By MCM staff

GET READY FOR YOUR CLOSEUP If you want to convert online browsers into buyers, add a zoom-in feature to your product graphics. According to a January

J. Peterman Co. Rides Again  Apr 01, 2001 9:30 PM By Paul Miller

The quirky catalog that put the duster coat on the map has risen from the dust By now John Peterman’s rise and fall in the catalog industry has been well

Trade Groups Argue About How to Fix the USPS  Apr 01, 2001 9:30 PM By Paul Miller

The United States Postal Service is a train wreck about to happen, in the words of Harry Quadracci, president/ CEO of printer Quad/Graphics. But the Direct

Layoffs: Who’s Getting Hit?  Apr 01, 2001 9:30 PM By Paul Miller

It’s as sure a sign as any that catalogers are battling rising costs, slower sales, and faltering consumer confidence: mass layoffs. It started last fall,

Catalog Branding: Everyone As Well As Everything  Apr 01, 2001 9:30 PM By Andrea Syverson

Scott Davis, in his book Brand Asset Management, views employee involvement as the most important element of managing your brand. Everyone must take part






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