News ARCHIVE

Contest triples Spiegel’s response  Dec 01, 1999 10:30 PM By Paul Miller

Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments

LEAD QUALIFICATION: Before the book mails…  Dec 01, 1999 10:30 PM By Paul Miller

Using questionnaires and phone calls to weed out weak prospectsWith a postage increase expected in 2001 and future paper prices in doubt, prospecting

Benchmark 1999: Critical issues  Dec 01, 1999 10:30 PM By MCM staff

After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them

MERGERS AND ACQUISITIONS: Fewer deals, but no slump  Dec 01, 1999 10:30 PM By Mark Del Franco

Lack of serial acquirers accounts for drop in third-quarter activityThird-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to

Hanover opens trade with China  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Hanover Direct plans to make the tag line “Made in China” synonymous with luxury products while providing its catalogs with a new source for Asian-inspired

MARKET TRENDS: Not computing – Computer mailers cool to consumers  Dec 01, 1999 10:30 PM By Peter Girard

More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology

CLOSURES: J. Jill bids Nicole farewell  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Women’s apparel cataloger The J. Jill Group (formerly DM Management) announced it will fold its secondary title, Nicole, in response to what president/CEO

five ways to ruin your e-commerce program  Nov 01, 1999 10:30 PM By Bill Kuipers

Legions of Websites are falling prey to five common customer service mistakes. Here’s how to make sure your site isn’t one of themThe world is fascinated

ELECTRONIC CATALOGS: No buzz on DVDs catch on?  Nov 01, 1999 10:30 PM By Paul Miller

DVD-ROMs (digital versatile disc-read only memory) offer greater media capability – more than two hours of video – than CD-ROMs, and seven times the storage

E-MAIL MARKETING: E-lists: Big bucks, few names  Nov 01, 1999 10:30 PM By Peter Girard

So far, it’s hard to tell if e-lists are worth the price – or the troubleAs more Internet-savvy consumers buy goods online, more catalogers are anxious






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