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News ARCHIVE

Electronic Catalog: Getting a Good Read on Copy  Mar 15, 2001 10:30 PM By Moira Cotlier

Most catalogers know by now that it’s not enough just to replicate the pages of their print catalogs when posting their online content. The Internet,

Operations & Management: Spotlight On…Gardener’s Supply Co.  Mar 15, 2001 10:30 PM By Mark Del Franco

Gardener’s Supply Co.’s Call Center Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment,

Executive Forum: Sleeping with the Enemy  Mar 15, 2001 10:30 PM By Ken Hawk

cooperating with the competition is the new way of doing business Wake up, catalogers! The cold war is over, and so are the old views of competition.

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

Climate-Controlled Banner Ads  Mar 15, 2001 10:30 PM By Moira Cotlier

Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered

CATALOG AGE Benchmark 2001 on Operations  Mar 15, 2001 10:30 PM By MCM staff

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel

Expansion Brews at Barnie’s Coffee  Mar 15, 2001 10:30 PM By Mark Del Franco

After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with

L’Art de Vivre Lives It Up with Investment  Mar 15, 2001 10:30 PM By Mark Del Franco

After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online

Mailing Flexibility  Mar 15, 2001 10:30 PM By Paul Miller

One of the first rules you learn in Cataloging 101 is that economic good times are about growth, and economic bad times are about holding your own. In

Catalogers Aglow Over Valentine Sales  Mar 15, 2001 10:30 PM By MCM staff

Many flowers, candy, and specialty gifts mailers reported strong Valentine’s Day sales Although some catalogers reported disappointing January sales,






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