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News ARCHIVE

HOLIDAY MAILINGS  Oct 01, 2000 9:30 PM By MCM staff

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and

backword  Oct 01, 2000 9:30 PM By MCM staff

An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring

Don’t get diarrhea of the fingertips  Oct 01, 2000 9:30 PM By Herschell Gordon Lewis

E-mail messages that run on and on and on may offend readers, or bore them – but they definitely won’t sell to themThink back to ancient times. The year

DATABASE MARKETING  Oct 01, 2000 9:30 PM By Paul Miller

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact,

U.S. computer sales growth lags  Oct 01, 2000 9:30 PM By Moira Cotlier

A new study by Dataquest, the San Jose, CA division of the Stamford, CT-based research firm GartnerGroup, states that the growth of personal computer

Craftsman Power and Hand Tools, 1999-2000  Sep 01, 2000 9:30 PM By Melissa Dowling

Serious craftsmen can never get enough of heavy-duty tools and equipment, such as band saws, hammer drills, pneumatic nailers, and stick welders. Wood-

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

international male With its flurry of icons and photos of buff male models wearing next to nothing, there’s no mistaking that you’ve arrived on the Website

Black Box, Fall/Winter 1999/2000  Sep 01, 2000 9:30 PM By Shayn Ferriolo

When you regularly produce a catalog as solid and profitable as Black Box’s, you’d be wise to cede a fair amount of space to showcase your customer service

Art Institute of Chicago, Gift Catalog 1999-2000  Sep 01, 2000 9:30 PM By Moira Cotlier

“What is that on the cover?” asked one judge of Art Institute of Chicago’s winter 1999-2000 catalog. The soft-focus image depicting reeds and flowers

Lab Safety Supply Maintenance Direct Catalog, Fall/Winter 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

It is incumbent on business-to business catalogs to provide extensive information about their products, but Lab Safety Supply manages to go beyond this






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