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News ARCHIVE

How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or the prospecting side of the business. Now, we look at

Going for Brokers  Mar 01, 2001 10:30 PM By MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.Today, list brokers do much more than sell

Burpee Reaps Garden.com Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

New names will lead us to a new universe of customers Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

Ferreting Out Fraudulent Credit-Card Claims  Mar 01, 2001 10:30 PM By Mark Del Franco

Reduce chargebacks by identifying key risk factors Here’s a staggering statistic: Worldwide credit-card fraud losses for 1999 alone totaled $1.9 billion,

Colorado Pen Writes Again  Mar 01, 2001 10:30 PM By MCM staff

Pen and gifts retailer Colorado Pen Co. filed for Chapter 11 bankruptcy protection on Jan. 5-but the filing had little effect on the Colorado Pen catalog.

Gifts Fit for a President  Mar 01, 2001 10:30 PM By Moira Cotlier

If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you. Gifts Fit for a President Now that the drama of the 2000 presidential

Fingerhut Fixing Credit Mess  Mar 01, 2001 10:30 PM By Paul Miller

Lately it seems that the only news Fingerhut Cos. could report was bad news. Following a rise in bad consumer debt, in October the company announced plans

Linux Operating System Rivals UNIX-and It’s Free  Mar 01, 2001 10:30 PM By Moira Cotlier

Maybe there is such a thing as a free lunch – when it comes to computer programs, at least.Linux, a clone of commercial UNIX operating systems, allows

Operations & Management: Ferreting Out Fraudulent Credit-Card Claims  Mar 01, 2001 10:30 PM By Mark Del Franco

Reduce chargebacks by identifying key risk factors Mark, Fore & Strike uses real-time credit-card authorization to reduce fraud. Here’s a staggering statistic:

Glo  Mar 01, 2001 10:30 PM By MCM staff

Hoping to put a glow on the faces of upscale consumers, high-end cosmetics marketer Glo launched a 34-page catalog in November 2000. The catalog sells






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