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News ARCHIVE

Database Marketing: Transactional Modeling for Beginners  Mar 15, 2001 10:30 PM By Brian Rainey

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

Multichannel Challenges: Caswell-Massey  Mar 15, 2001 10:30 PM By Mark Del Franco

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey. The company’s

List Watch: Privacy Legislation Outlook  Mar 15, 2001 10:30 PM By Paul Miller

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging

G. Neil Crosses Consumer Line  Mar 15, 2001 10:30 PM By William R. Brett

G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

New Home for The Female Athlete  Mar 15, 2001 10:30 PM By MCM staff

After filing for Chapter 11 bankruptcy protection on Jan. 3. Trumbull, CT-based The Female Athlete has found a buyer. TFA Acquisition, a division of America’s

J. Crew Launches Children’s Line  Mar 15, 2001 10:30 PM By Moira Cotlier

After nine months of development, J. Crew has launched the J. Crew Kid product line. The New York-based apparel cataloger/retailer will introduce the

Hotels Get Cozy with Catalogs  Mar 15, 2001 10:30 PM By Ellen Hansen

To answer the demand for their hotel brand products –and perhaps to discourage light-fingered guests from pinching the ammenities–several upscale hoteliers

List Watch: Mailers Reflect on Hot Selects  Mar 15, 2001 10:30 PM By MCM staff

When prospecting, catalogers for the most part are sticking to the tried and true selects on mailing lists: dollar amount spent, recency of purchase,






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