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MULTICULTURAL MARKETING: Fingerhut’s Hispanic push  Mar 01, 2000 10:30 PM By Mark Del Franco

Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic

Y2K merchandise scored big in ’99  Mar 01, 2000 10:30 PM By Peter Girard

Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?

DIVESTITURES: SHAKEUP AT RIVERTOWN  Mar 01, 2000 10:30 PM By Moira Pascale

President Donna Avery resigns; four titles to closeRivertown Trading Co. has undergone what some might call a millennial makeover. Donna Avery, president

Building a Better Brookstone  Mar 01, 2000 10:30 PM By Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that

WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches  Mar 01, 2000 10:30 PM By Moira Pascale

The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered.

What a waste!  Mar 01, 2000 10:30 PM By MCM staff

After we reported in the February issue that Spiegel was buying Clifford & Wills (CW) from J. Crew, we thought we’d seen the last of the CW liquidation

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

OFF ONTO THE SHELF & THE WEB  Feb 01, 2000 10:30 PM By MCM staff

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternativeWhen Catalog Music Corp. decided to create a Website

BENCHMARK 2000 MARKETING  Feb 01, 2000 10:30 PM By MCM staff

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take

vying to be TOP DOG  Feb 01, 2000 10:30 PM By Leslie Goff

The online division of cataloger/retailer PetSmart is trying to lead the pack of online pet storesWhat makes a category killer in a crowded e-commerce






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