News ARCHIVE

BUSINESS-TO-BUSINESS  Oct 01, 1999 9:30 PM By Mark Del Franco

Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except

Circulation PLANNING  Oct 01, 1999 9:30 PM By Mark Del Franco

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another

FULFILLMENT  Oct 01, 1999 9:30 PM By Mark Del Franco

In the apparel industry, where return rates can run as high as 30%, it makes sense for catalogers to simplify the returns process. And many apparel catalogers

GAO demands tighter policing of NCOA  Oct 01, 1999 9:30 PM By Paul Miller

The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in

McFeely’s Square Drive Screws, 98A  Sep 01, 1999 9:30 PM By Melissa Dowling

According to McFeely’s, it’s hip to be square if you’re a screw drive. And the purveyor of square drive screws and other woodworking tools clearly demonstrates

Arena Rose Co., 1999 Selections  Sep 01, 1999 9:30 PM By Moira Pascale

Blanketed with lush red, pink, and yellow roses, “this cover is a winner!” exclaims one judge, describing the Arena Rose Co.’s 1999 Garden Roses of Distinction

Jackson & Perkins, New Roses 1999  Sep 01, 1999 9:30 PM By Moira Pascale

If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging

Jackson & Perkins, Roses 1999  Sep 01, 1999 9:30 PM By Sherry Chiger

With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Sherry Chiger

If the Annual Catalog Awards were merely a “beauty contest,” Backroads would likely have walked away with a Gold Award just for its sumptiously photographed,

F&G strengthens its roots: Foster & Gallagher acquires two more gardening books  Sep 01, 1999 9:30 PM By Mark Del Franco

After expanding into various product niches over the years, including gifts, foods, and children’s products, 85-year-old Foster & Gallagher is feeding






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