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To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled
Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The
In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting
Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to
Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?
Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.
Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially
The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the
Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more
The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names