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News ARCHIVE

Extra, Extra: Catalogs in Newspapers  Feb 01, 2001 10:30 PM By Moira Cotlier

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there.

Hanover Direct: The Saga Continues  Feb 01, 2001 10:30 PM By MCM staff

In what has become one of the industry’s most closely watched soap operas, Hanover Direct announced Jan. 5 that it is laying off 285 employees – 11% of

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

What Do You Know?  Feb 01, 2001 10:30 PM By Sherry Chiger

In a fiction writing workshop I used to attend, a middle-class, middle-age suburban woman once read aloud from a story she’d written about a college student

It’s February – Time for Parcel Rates to Rise  Feb 01, 2001 10:30 PM By Paul Miller

Just as the Jan. 7 postal rate hike was about to go into effect, parcel carriers United Parcel Service and Federal Express announced rate increases as

IMPROVING UPON A CLASSIC  Feb 01, 2001 10:30 PM By Moira Cotlier

The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

I. Bits: CHANNEL DISCONNECT  Feb 01, 2001 10:30 PM By MCM staff

One of our favorite print catalogs is Associated Bag Co., in part because it manages to sell a rather mundane product (packaging and shipping supplies)

Creating KILLER CONTENT  Feb 01, 2001 10:30 PM By Ken Burke

Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business aliveTake a look at






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