New Lists  Jan 01, 2001 10:30 PM By MCM staff

CRAFTS REPORT Crafts Report is a business journal for the crafts industry with more than 13,000 subscribers. The subscribers spend an average of $29 on

Executive Greetings Welcomes Acquisitions  Jan 01, 2001 10:30 PM By Mark Del Franco

The b-to-b cataloger has capital to spend but is having a tough time finding companies to buyThe $110 million Executive Greetings, which produces 20 titles,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

THERE GOES THE NEIGHBORHOOD The There Goes The Neighborhood file of new homeowners from Acme List Management has more than 1.2 million new quarterly homeowners

Making Affiliate Online Marketing Programs Work  Jan 01, 2001 10:30 PM By Moira Cotlier

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs.

New Selects  Jan 01, 2001 10:30 PM By MCM staff

APPLESEED’S The Appleseed’s file of more than 500,000 buyers now offers a more extensive selection of product selects from its complete selection of classic

New Lists  Jan 01, 2001 10:30 PM By MCM staff

INSPIRATION CRUISES The more than 190,000 names of male and female travelers on the Inspiration Cruise that features speakers on Christian topics are

New Lists  Jan 01, 2001 10:30 PM By MCM staff

THE SCIENTIST List Technology Systems Group has a list of more than 25,000 opt-in email names of active subscribers to online edition.

Network  Dec 01, 2000 10:30 PM By MCM staff

Defend your site against security breaches with a mix of technology and policyHere’s a statistic you don’t want your customers to know: According to a

No more lavish list promotions  Dec 01, 2000 10:30 PM By MCM staff

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers

Bauer books don `leather’ jacket  Dec 01, 2000 10:30 PM By Shayn Ferriolo

Special varnish adds attention-grabbing texture to fall catalog coverLeather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s

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