News ARCHIVE

OCTOBER AT DEAD LINE  Oct 01, 1999 9:30 PM By MCM staff

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New

DIVESTITURES: Venator title for sale  Oct 01, 1999 9:30 PM By Peter Girard

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

Breaking creative rules  Oct 01, 1999 9:30 PM By MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Benchmark 1999 Production  Oct 01, 1999 9:30 PM By MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

UPS to hit The Street  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Aware that it takes money to make money, United Parcel Service (UPS) hopes to raise up to $5 billion in an initial public offering (IPO) before the year’s

LANDS’ END, SPIEGEL CONTINUE TO REBOUND  Sep 01, 1999 9:30 PM By MCM staff

Solid growth among its corporate sales, children’s apparel, and home goods titles, as well as on its Website, enabled Lands’ End to close its second quarter

EyeWire Studios, January 1999  Sep 01, 1999 9:30 PM By Laura Beaudry

Not many catalogs could put a hot-pink hand grenade on the cover and get applause for the effort. But EyeWire Studios, a supplier of computer image and

Conney, Your Safety Problem Solver, Fall 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything






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