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You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint.
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but
Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns
Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry
By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger
Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff
The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything
Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas
Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim