Listings  Mar 15, 2001 10:30 PM By MCM staff

CLARISSE LEFLEUR There are 15,000 names of mail order buyers in the Clarisse LeFleur astrology file. These buyers have paid $20 to receive the answers

Electronic Catalog: A Frog or a Prince?  Mar 15, 2001 10:30 PM By Moira Cotlier allows admirers to send gifts anonymously raising questions about the recipients’ online privacy Rob Hansen knows about the business of

No Sale Prices Here  Mar 15, 2001 10:30 PM By MCM staff

With respect to the February article Hanover Direct: The Saga Continues, we would like to raise a point of clarification. Your article refers to Hanover’s

Eye on B-to-B: Promoting Your Unique Selling Proposition  Mar 15, 2001 10:30 PM By Charlie Fletcher

Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,

Electronic Catalog: Getting a Good Read on Copy  Mar 15, 2001 10:30 PM By Moira Cotlier

Most catalogers know by now that it’s not enough just to replicate the pages of their print catalogs when posting their online content. The Internet,

Operations & Management: Spotlight On…Gardener’s Supply Co.  Mar 15, 2001 10:30 PM By Mark Del Franco

Gardener’s Supply Co.’s Call Center Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment,

Executive Forum: Sleeping with the Enemy  Mar 15, 2001 10:30 PM By Ken Hawk

cooperating with the competition is the new way of doing business Wake up, catalogers! The cold war is over, and so are the old views of competition.

Climate-Controlled Banner Ads  Mar 15, 2001 10:30 PM By Moira Cotlier

Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered

CATALOG AGE Benchmark 2001 on Operations  Mar 15, 2001 10:30 PM By MCM staff

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel

L’Art de Vivre Lives It Up with Investment  Mar 15, 2001 10:30 PM By Mark Del Franco

After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online

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