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News ARCHIVE

Listings  Mar 15, 2001 10:30 PM By MCM staff

CLARISSE LEFLEUR There are 15,000 names of mail order buyers in the Clarisse LeFleur astrology file. These buyers have paid $20 to receive the answers

Electronic Catalog: A Frog or a Prince?  Mar 15, 2001 10:30 PM By Moira Cotlier

FrogMagic.com allows admirers to send gifts anonymously raising questions about the recipients’ online privacy Rob Hansen knows about the business of

No Sale Prices Here  Mar 15, 2001 10:30 PM By MCM staff

With respect to the February article Hanover Direct: The Saga Continues, we would like to raise a point of clarification. Your article refers to Hanover’s

Eye on B-to-B: Promoting Your Unique Selling Proposition  Mar 15, 2001 10:30 PM By Charlie Fletcher

Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,

Electronic Catalog: Getting a Good Read on Copy  Mar 15, 2001 10:30 PM By Moira Cotlier

Most catalogers know by now that it’s not enough just to replicate the pages of their print catalogs when posting their online content. The Internet,

Operations & Management: Spotlight On…Gardener’s Supply Co.  Mar 15, 2001 10:30 PM By Mark Del Franco

Gardener’s Supply Co.’s Call Center Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment,

Executive Forum: Sleeping with the Enemy  Mar 15, 2001 10:30 PM By Ken Hawk

cooperating with the competition is the new way of doing business Wake up, catalogers! The cold war is over, and so are the old views of competition.

Climate-Controlled Banner Ads  Mar 15, 2001 10:30 PM By Moira Cotlier

Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered

CATALOG AGE Benchmark 2001 on Operations  Mar 15, 2001 10:30 PM By MCM staff

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel

L’Art de Vivre Lives It Up with Investment  Mar 15, 2001 10:30 PM By Mark Del Franco

After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online






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