News ARCHIVE

Edmund Scientific, 1998 Optics and Optical Instruments  Sep 01, 1999 9:30 PM By Melissa Dowling

You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint.

CUSTOMER RELATIONSHIP MARKETING: Building strong relationships  Sep 01, 1999 9:30 PM By Paul Miller

CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.

EyeWire Studios, December 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but

Mountain Travel-Sobek, 1999  Sep 01, 1999 9:30 PM By Peter Girard

Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns

VIKING’S IRWIN HELFORD TO RETIRE  Sep 01, 1999 9:30 PM By MCM staff

Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry

NEBS builds database with free Website offer  Sep 01, 1999 9:30 PM By Paul Miller

By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger

Crate & Barrel, Fall 1998  Sep 01, 1999 9:30 PM By Melissa Dowling

Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff

Conney, Your Safety Problem Solver, Fall 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything

Harry and David, Summer 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas

ONLINE SAKLES – Christmas in September?  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim






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