Colorado Pen Writes Again  Mar 01, 2001 10:30 PM By MCM staff

Pen and gifts retailer Colorado Pen Co. filed for Chapter 11 bankruptcy protection on Jan. 5 – but the filing had little effect on the Colorado Pen catalog.

CLOSINGS  Mar 01, 2001 10:30 PM By Moira Cotlier Halts Catalog, Web Operations The fat lady may not have sung yet for, but she has certainly cleared her throat. In January, after only

new catalogs  Mar 01, 2001 10:30 PM By Charlie Fletcher

In what has become a trend, all of our new catalogs this month started as Websites. Twins Help Shortly after Marsha and John Zimmerman became the happy

Coming to a Mall Near You?  Mar 01, 2001 10:30 PM By Mark Del Franco

Given the success Lands’ End has had with its second channel, the Internet, some observers don’t rule out the possibility that the company will soon start

Lands’ End: Turning the Tide?  Mar 01, 2001 10:30 PM By Mark Del Franco

The sailing has been far from smooth for $1.3 billion Lands’ End during the past few years. Disappointing sales growth, diminishing profits, and sliding

Trading in on Trade Shows  Mar 01, 2001 10:30 PM By Jane E. Zarem

`At any given trade show,’ says Nasco’s Tom Belzer, `we could get 90% of the attendees at our booth or 10%, depending on the market and the other show

Executive Forum: Make the Most of Every Channel  Mar 01, 2001 10:30 PM By Sam J. Young

A promotion in one channel catalog, Website, or retail may spur sales in another U.S. Cavalry’s stores feature free catalogs, kiosks with Internet access,

Burpee Reaps Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

New names will lead us to a new universe of customers Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or the prospecting side of the business. Now, we look at

Going for Brokers  Mar 01, 2001 10:30 PM By MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.Today, list brokers do much more than sell

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