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News ARCHIVE

HAVING HIS SAY  Apr 01, 2000 10:30 PM By Ken Seiff

“There are a number of retailers that are investing heavily in promotion and discounting at the expense of their gross margin and order size. In the long

LEGISLATIVE ROUNDUP: Internet bills mount  Apr 01, 2000 10:30 PM By Paul Miller

And USPS rate case could revive interest in postal reform billConsumer privacy, particularly as it relates to the Internet, is among the more heated issues

CIRCULATION STRATEGIES: Keeping their books in print  Apr 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions

at deadline  Apr 01, 2000 10:30 PM By MCM staff

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and

GETTING PERSONAL: …with Elaine Sullivan  Apr 01, 2000 10:30 PM By Elaine Sullivan

Q. Where did you grow up?A. In the Boston area until high school, when my family moved to Palo Alto, CA.Q. What was your first job out of college?A. Teaching

MERCHANDISING: Luxe rewards  Apr 01, 2000 10:30 PM By Peter Girard

Next year look for comfort…in pink?This holiday season, give your customers what they really want: comfort – and make it pink. Lounging on velvet sofas,

Making the most of the off-season  Apr 01, 2000 10:30 PM By Peter Girard

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

In this issue the cybercritic looks at woodworking tools websites  Apr 01, 2000 10:30 PM By MCM staff

www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the

ELECTRONIC LISTS: Getting e-permission  Apr 01, 2000 10:30 PM By Peter Girard

E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers

ONLINE AUCTIONS: Going once, going twice…  Apr 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming






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