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News ARCHIVE

at deadline  Aug 01, 2000 9:30 PM By MCM staff

VIKING’S NELSON CLIMBS TO THE TOP Bruce Nelson, who succeeded the retired Irwin Helford last year as president/CEO of Viking Office Products, was promoted

Life after Genesis Direct: Warren Struhl launches another venture  Jul 01, 2000 9:30 PM By Paul Miller

Despite losing tens of millions of dollars in venture capital with his 1995 catalog start-up, Genesis Direct, Warren Struhl apparently had little difficulty

ONLINE TRENDS: Little interest in portals…  Jul 01, 2000 9:30 PM By Paul Miller

B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also

L.L. Bean cleans up  Jul 01, 2000 9:30 PM By Moira Cotlier

Something new is in the mail for L.L. Bean buyers: skin care. The Freeport, ME-based apparel cataloger has unveiled a line of skin-care products in the

Instant service: Advantages of real-time messages  Jul 01, 2000 9:30 PM By Charlie Fletcher

As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter

Location shots pay off for Frontgate  Jul 01, 2000 9:30 PM By Paul Miller

Since its March issue, upscale home goods cataloger Frontgate has been taking its show on the road by shooting elaborate cover and inside photos of customers’

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

DIGITAL LEADERS: Going digital lets S&S Worldwide reuse images in multiple titles  Jul 01, 2000 9:30 PM By Mark Del Franco

As an educational supplies, recreational products and therapeutical items marketer, Colchester, CT-based S&S Worldwide casts a wide net. The multititle

EXCHANGES: Sharing less with their rivals  Jul 01, 2000 9:30 PM By Peter Girard

Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources

Liz Lange: multichannel maternity marketer  Jul 01, 2000 9:30 PM By Jane E. Zarem

In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.Lange






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