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CIRCULATION STRATEGIES: Keeping their books in print  Apr 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions

DIGITAL CONTENT MANAGEMENT: Need for speed spurs use of digital technology  Mar 01, 2000 10:30 PM By Melissa Dowling

Speed, simplicity, and profits are what catalogers seek from their digital content management (DCM) system, according to a survey by Menasha, WI-based

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

Minors are major for Star Struck  Mar 01, 2000 10:30 PM By Mark Del Franco

There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.Thanks to the boom in Minor League Baseball attendance (a record

DIGITAL LEADERS  Mar 01, 2000 10:30 PM By Mark Del Franco

Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that

BENCHMARK 2000: OPERATIONS  Mar 01, 2000 10:30 PM By MCM staff

To satisfy customers’ need for near-instant gratification, many catalogers are investing in technology to provide better, faster service. For instance,

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.vwrsp.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 12:30 p.m., Netscapeever heard of VWR Scientific Products? Me neither. But I’m not in the laboratory or scientific supplies business,

Lillian gambles on recruitment  Mar 01, 2000 10:30 PM By Mark Del Franco

Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.3s-supply.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 4:30 p.m., Netscapejust when I think this might be a snappy Website, I see a notice announcing “Last updated 9/14/98.” For shame, 3S!

A sporting chance  Mar 01, 2000 10:30 PM By Paul Miller

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the






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