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News ARCHIVE

Integrating content and commerce  Dec 01, 1999 10:30 PM By Lauren Freedman

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would

MAGAZINE LISTS: Subscribing to niche readers  Dec 01, 1999 10:30 PM By Peter Girard

Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.

Fingerhut buys Popular Club  Dec 01, 1999 10:30 PM By Peter Girard

On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed

CATALOG DELIVERY: SPOTTY PERFORMANCE  Dec 01, 1999 10:30 PM By Paul Miller

Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and

Is your copy trying too hard?  Nov 01, 1999 10:30 PM By Herschell Gordon Lewis

One man’s meat is another man’s poison. And as catalog copy becomes more and more hypertargeted, two circumstances become more and more apparent. The

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative

U.S. Cavalry charges into bind-ins  Nov 01, 1999 10:30 PM By Peter Girard

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation

Keeping up with home-schoolers  Nov 01, 1999 10:30 PM By Patricia Odell

This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research

MERCHANDISING: Web as launching pad  Nov 01, 1999 10:30 PM By Paul Miller

‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing

TECHNOLOGY: Is it finally time for PC/TV?  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and






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