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Minors are major for Star Struck  Mar 01, 2000 10:30 PM By Mark Del Franco

There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.Thanks to the boom in Minor League Baseball attendance (a record

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.3s-supply.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 4:30 p.m., Netscapejust when I think this might be a snappy Website, I see a notice announcing “Last updated 9/14/98.” For shame, 3S!

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.vwrsp.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 12:30 p.m., Netscapeever heard of VWR Scientific Products? Me neither. But I’m not in the laboratory or scientific supplies business,

A sporting chance  Mar 01, 2000 10:30 PM By Paul Miller

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the

FOCUS: BABY PRODUCTS – ibaby.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything

Lillian gambles on recruitment  Mar 01, 2000 10:30 PM By Mark Del Franco

Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,

AT DEADLINE  Mar 01, 2000 10:30 PM By MCM staff

DAMARK EXITS CATALOG BUSINESS On Jan. 26, Damark International said it will close its $292.8 million discount electronics and general merchandise catalog

APPAREL: trends analysis  Mar 01, 2000 10:30 PM By Paul Miller

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

LIST MANAGEMENT: Should you take it outside?  Mar 01, 2000 10:30 PM By Peter Girard

Outsourcing list management vs. handling it inhouseFeb. 28 marked the end of an era for personalized gifts cataloger Lillian Vernon. The $264 million

CIRCULATION STRATEGIES: Keeping their books in print  Mar 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions






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