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News ARCHIVE

Balducci’s spins off direct division  Jun 01, 2000 9:30 PM By Jane E. Zarem

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s

DISTRIBUTION COSTS: Pain in the gas for delivery  Jun 01, 2000 9:30 PM By Paul Miller

Will soaring gasoline prices boost postal and parcel rates?Are you getting sick of paying more at the pump? Think of what it’s like to fuel a fleet of

ELECTRONIC MARKETING: E-mail takes off  Jun 01, 2000 9:30 PM By Paul Miller

Many are trying e-mail promotionsThe payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.A

DELIVERY: Passing the white glove test  Jun 01, 2000 9:30 PM By Mark Del Franco

Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,

MANAGEMENT SOFTWARE REVIEW: Mail Order Wizard gets graded  Jun 01, 2000 9:30 PM By Jim Ray

In this issue, Jim Ray, president of square drive screws cataloger McFeely’s, reviews the Mail Order Wizard catalog management software system, produced

Consensus on capri-cious fashions  Jun 01, 2000 9:30 PM By MCM staff

Editorial director Laura Beaudry evidently struck a nerve with women with her May editorial “Can you see me in capris?” lamenting the selection of apparel

DIVESTITURES: F&G selling two units  Jun 01, 2000 9:30 PM By MCM staff

To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and

E-TAX LOSSES, QUANTIFIED  Jun 01, 2000 9:30 PM By MCM staff

According to an article in a recent issue of the “Tax Administrators News,” a report from William Fox and Donald Bruce of the University of Tennessee

ONLINE TRENDS: Customers eluding the ‘Net?  Jun 01, 2000 9:30 PM By Paul Miller

Survey indicates that businesses aren’t buying on the Web?For business-to-business catalogers, building a viable online business continues to be a work

The 10 BEST Catalog Covers  Jun 01, 2000 9:30 PM By Glenda Shasho Jones

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,






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