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News ARCHIVE

Getting Personal with…Nancy Hensel  Mar 15, 2001 10:30 PM By MCM staff

Nancy Hensel is president of Lake Forest, IL-based food gifts cataloger The Popcorn Factory. Where did you grow up? In the suburbs of Chicago Skokie and

Annual Catalog Awards Finalists  Mar 15, 2001 10:30 PM By MCM staff

Click here to connect to the ACC Website The judges have spoken! After several grueling rounds of examination and evaluation, the judges of CATALOG AGE’s 16th Annual Catalog Awards have named 67 finalists in 23 categories.

Operations & Management: Surviving a Systems Change  Mar 15, 2001 10:30 PM By Mark Del Franco

Antique Hardware, a $3 million home restoration products cataloger, recently spent $50,000 on catalog management software, only to find out that the package

New Web Catalogs  Mar 15, 2001 10:30 PM By Stuart Cohen

From a lavender line by Rona Barrett to retro gear for bowlers, these new online catalogs speak to the unique. BowlingShirt.com Thanks to demand for all

Listings  Mar 15, 2001 10:30 PM By MCM staff

CLARISSE LEFLEUR There are 15,000 names of mail order buyers in the Clarisse LeFleur astrology file. These buyers have paid $20 to receive the answers

No Sale Prices Here  Mar 15, 2001 10:30 PM By MCM staff

With respect to the February article Hanover Direct: The Saga Continues, we would like to raise a point of clarification. Your article refers to Hanover’s

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

Eye on B-to-B: Promoting Your Unique Selling Proposition  Mar 15, 2001 10:30 PM By Charlie Fletcher

Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,

Electronic Catalog: Getting a Good Read on Copy  Mar 15, 2001 10:30 PM By Moira Cotlier

Most catalogers know by now that it’s not enough just to replicate the pages of their print catalogs when posting their online content. The Internet,

Executive Forum: Sleeping with the Enemy  Mar 15, 2001 10:30 PM By Ken Hawk

cooperating with the competition is the new way of doing business Wake up, catalogers! The cold war is over, and so are the old views of competition.






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