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News ARCHIVE

E-MAIL MARKETING: E-lists: Big bucks, few names  Nov 01, 1999 10:30 PM By Peter Girard

So far, it’s hard to tell if e-lists are worth the price – or the troubleAs more Internet-savvy consumers buy goods online, more catalogers are anxious

NATIONAL POSTAL FORUM: Lofty plans, but few promises  Nov 01, 1999 10:30 PM By Paul Miller

USPS hopes to expand Priority Mail deliveries and two-day guaranteeThe U.S. Postal Service didn’t reveal any details on its upcoming rate case (see “Expect

MARKETING: BIG BOOKS, REDEFINED  Nov 01, 1999 10:30 PM By Paul Miller

Penney, Spiegel refine their core book strategiesThe Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t

Let’s face it: We’re destroying the earth  Nov 01, 1999 10:30 PM By MCM staff

It wasn’t until I moved from the East Coast to Oregon that I realized the effects of clear-cutting old-growth forests. Living near the glorious Cascade

Upselling magazine subscriptions.  Nov 01, 1999 10:30 PM By Mark Del Franco

Training your order-takers to upsell customers is a basic sales technique. But some catalogers now have their customer service representatives (CSRs)

AOL plays dress-up with catalogers  Nov 01, 1999 10:30 PM By Moira Pascale

America Online (AOL) is now a fashion adviser, much to the benefit of apparel catalogers. The Dulles, VA-based Internet service provider has launched

INTERNET TAXATION: Yes to tax reform  Nov 01, 1999 10:30 PM By Shannon Oberndorf

But government commission has yet to discuss types of changesTime is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed

Battle of the band suppliers  Nov 01, 1999 10:30 PM By Peter Girard

Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional

Dang, that was fast!  Nov 01, 1999 10:30 PM By MCM staff

Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched

Benchmark 1999: Merchandising  Nov 01, 1999 10:30 PM By MCM staff

This year the Catalog Age Benchmark Report on Merchandising reveals some surprising results. For instance, catalogers are sourcing and buying earlier






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