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News ARCHIVE

Production horror stories  Oct 01, 1999 9:30 PM By Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

Growth spurt for Hanna Andersson product line  Oct 01, 1999 9:30 PM By Moira Pascale

Hanna Andersson is giving moms and kids more ways to feel soft and cozy. Beginning with its fall catalog, the Portland, OR-based upscale children’s clothing

CUSTOMER SERVICE  Oct 01, 1999 9:30 PM By Paul Miller

Empowering your service and order-taking reps to do whatever it takes to solve customer problems can help you retain customers and even win over new ones

Wrong numbers  Oct 01, 1999 9:30 PM By MCM staff

Listen up, catalogers: Proofread your phone numbers before you go to press. This sounds like a no-brainer, but if a mistake can happen to L.L. Bean, it

BUSINESS-TO-BUSINESS  Oct 01, 1999 9:30 PM By Mark Del Franco

Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except

Circulation PLANNING  Oct 01, 1999 9:30 PM By Mark Del Franco

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another

Daniel Smith, Reference Catalog 1998/1999  Sep 01, 1999 9:30 PM By Sherry Chiger

What a daunting task it must be to create a “reference catalog” for artists. Not only must you sell an exhaustive range of media, but your color reproduction

NO FIGHTING THE POSTAL SERVICE  Sep 01, 1999 9:30 PM By MCM staff

In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,

Black Box, Fall/Winter 1998-1999  Sep 01, 1999 9:30 PM By Laura Beaudry

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This

Etera, 1999 Perennial Guide  Sep 01, 1999 9:30 PM By Laura Beaudry

The Etera Perennial Guide gets off to a great start with its arresting cover. “Beautiful,” a judge says. “The eye-catching image just draws you in. It’s






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