L’Art de Vivre Lives It Up with Investment  Mar 15, 2001 10:30 PM By Mark Del Franco

After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online

Expansion Brews at Barnie’s Coffee  Mar 15, 2001 10:30 PM By Mark Del Franco

After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

Mailing Flexibility  Mar 15, 2001 10:30 PM By Paul Miller

One of the first rules you learn in Cataloging 101 is that economic good times are about growth, and economic bad times are about holding your own. In

Catalogers Aglow Over Valentine Sales  Mar 15, 2001 10:30 PM By MCM staff

Many flowers, candy, and specialty gifts mailers reported strong Valentine’s Day sales Although some catalogers reported disappointing January sales,

Database Marketing: Transactional Modeling for Beginners  Mar 15, 2001 10:30 PM By Brian Rainey

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14

For Brookstone, an EAI System Is Hard to Find  Mar 15, 2001 10:30 PM By Paul Miller

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has

Multichannel Challenges: Caswell-Massey  Mar 15, 2001 10:30 PM By Mark Del Franco

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey. The company’s

List Watch: Privacy Legislation Outlook  Mar 15, 2001 10:30 PM By Paul Miller

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging

G. Neil Crosses Consumer Line  Mar 15, 2001 10:30 PM By William R. Brett

G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger

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