News ARCHIVE

CUSTOMER RELATIONSHIP MARKETING: Building strong relationships  Sep 01, 1999 9:30 PM By Paul Miller

CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.

EyeWire Studios, December 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but

NEBS builds database with free Website offer  Sep 01, 1999 9:30 PM By Paul Miller

By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger

Crate & Barrel, Fall 1998  Sep 01, 1999 9:30 PM By Melissa Dowling

Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff

Harry and David, Summer 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas

Conney, Your Safety Problem Solver, Fall 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers

ONLINE SAKLES – Christmas in September?  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim

Creative Kidstuff, Fall/Winter 98/99  Sep 01, 1999 9:30 PM By Moira Pascale

Nothing epitomizes happiness more than a laughing child, and in its catalog subtitled “The Happy Book,” Creative Kidstuff fills the pages with hundreds

Black Box, 1999 Edition  Sep 01, 1999 9:30 PM By Peter Girard

Did the U.K. version of Black Box curry favor from the judges by touting its 1998 Gold Award on the cover? Well, one judge claims that “highlighting the






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