Directing reader attention  Nov 01, 2000 10:30 PM By MCM staff

What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes

MAILING PLANS  Nov 01, 2000 10:30 PM By Paul Miller

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its

Not a very PC competition  Nov 01, 2000 10:30 PM By MCM staff

If you’ve ever wanted to hurl your computer as far as you could or smash your keyboard with a hockey stick, you just missed your chance to do it for charity.

Hail to Lillian’s longevity  Nov 01, 2000 10:30 PM By MCM staff

Gifts cataloger Lillian Vernon is a leader in the mail order industry, but founder Lillian Vernon Katz is a longtime leader in the business world at large.

Under Armour’s star presence  Nov 01, 2000 10:30 PM By MCM staff

Under Armour, a manufacturer/marketer of high-performance athletic apparel, has made it to the big screen. Al Pacino’s character and the fictional football

Weighing the heavyweights  Nov 01, 2000 10:30 PM By Paul Miller

Who’s better for catalogers: Bush or Gore? It’s that time again – time to hit the voting booths, pull the lever, and (hopefully) elect the officials who

CONSUMER CATALOGS  Nov 01, 2000 10:30 PM By Mark Del Franco

Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted

Hickory Farms cuts label costs 20%  Nov 01, 2000 10:30 PM By Paul Miller

Many companies don’t give a lot of thought to their corporate labels. But Hickory Farms did – a move that payed off. During the past year, the Maumee,

Great copy isn’t limited to the Award winners  Nov 01, 2000 10:30 PM By Herschell Gordon Lewis

Most catalogers don’t have the opportunity to see the work of their competitors or confreres that won Gold Awards in this year’s Annual Catalog Awards

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

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