Lillian Vernon’s Golden Year  Mar 01, 2001 10:30 PM By MCM staff

By now, most catalog industry insiders and more than a few outsiders are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding

Last of Good Catalog Co. Founders Exits  Mar 01, 2001 10:30 PM By Paul Miller

Barb Todd, who ran Portland, OR-based The Good Catalog Co. since cofounding it in 1992, left the company on Dec. 31, the day her contract with parent

Not Many Returns  Mar 01, 2001 10:30 PM By Paul Miller

Changes in merchandising, shipping credited for drop in post-holiday returnsAfter a decent holiday season, most catalogers say that their post-holiday

Beating the Publicity Drum  Mar 01, 2001 10:30 PM By Shayn Ferriolo

You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business

CATALOG AGE TOP TEN  Mar 01, 2001 10:30 PM By MCM staff

A Touch of Irish In honor of St. Patrick’s Day, Catalog Age presents the country’s top catalogs selling Gaelic-themed merchandise. Cashs of Ireland Creative

Insight to Shut Print Catalog  Mar 01, 2001 10:30 PM By Moira Cotlier

You won’t have Insight to kick around anymore at least in your mailbox. This will be the last year for our print catalog, says Charles Jarrell, president

Burpee Reaps Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

Make the Most of Every Channel  Mar 01, 2001 10:30 PM By Sam J. Young

A promotion in one channel – catalog, Website, or retail – may spur sales in anotherManaging a multichannel business in today’s competitive environment

Behind the Demise of SelfCare  Mar 01, 2001 10:30 PM By MCM staff

The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a

Operations & Management: Spotlight On…Levenger  Mar 01, 2001 10:30 PM By MCM staff

Reading tools marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in

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