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News ARCHIVE

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

GETTING PERSONAL…with Terry Jukes  Jul 01, 2000 9:30 PM By Terry Lukes

Q: What was your first job out of college?A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad

CUSTOMER SERVICE: Is service suffering?  Jul 01, 2000 9:30 PM By Mark Del Franco

The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.

FINANCING: Investors cool on pure-plays  Jun 01, 2000 9:30 PM By Moira Pascale

Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they

BRANDING: Creating the right logo  Jun 01, 2000 9:30 PM By MCM staff

What should I consider when designing or redesigning a logo?Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an

MERGERS AND ACQUISITIONS: Few first-quarter deals  Jun 01, 2000 9:30 PM By Mark Del Franco

Are investors, dot.coms still interested in catalogs?Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity

NOW YOU CAN `RENT’ AN ISP  Jun 01, 2000 9:30 PM By MCM staff

If you have been fretting over making a long-term commitment to an Internet access provider, forget about it! Beginning in June, Plano, TX-based Rent-A-Center,

E-COMMERCE: No ‘Net taxes-for now  Jun 01, 2000 9:30 PM By Paul Miller

Commission wants freeze till 2006On April 14, the Advisory Commission on Electronic Commerce (ACEC), a congressionally appointed group of legislators

beyond hits  Jun 01, 2000 9:30 PM By MCM staff

`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement toolsJust a year or so ago, most Websites measured their viability

InsiderStreet to buy HardwareStreet  Jun 01, 2000 9:30 PM By Paul Miller

Two weeks after its merger with fellow Internet computer cataloger Netdirect Corp. International was called off, Reno, NV-based HardwareStreet.com agreed






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