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Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.
On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed
Offering real-time inventory status onlineAccording to the Catalog Age 1999 Consumer Catalog Shopping Survey, more than 60% of online shoppers cite “convenience”
Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and
It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources
To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).
Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the
For diet and exercise purposes, our bodies are often compared to fruits. Who hasn’t heard of the dreaded “pear” shape, or the less-than-flattering “apple”?
‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing
Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and