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News ARCHIVE

MAGAZINE LISTS: Subscribing to niche readers  Dec 01, 1999 10:30 PM By Peter Girard

Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.

Fingerhut buys Popular Club  Dec 01, 1999 10:30 PM By Peter Girard

On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed

WEB ORDERING: Taking stock of ‘Net orders  Dec 01, 1999 10:30 PM By Mark Del Franco

Offering real-time inventory status onlineAccording to the Catalog Age 1999 Consumer Catalog Shopping Survey, more than 60% of online shoppers cite “convenience”

CATALOG DELIVERY: SPOTTY PERFORMANCE  Dec 01, 1999 10:30 PM By Paul Miller

Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and

GAO: Postal Service faces tough times  Dec 01, 1999 10:30 PM By Paul Miller

It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources

MERCHANDISE RETURNS: USPS eases `e-turns’  Dec 01, 1999 10:30 PM By Paul Miller

To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the

Flower power  Dec 01, 1999 10:30 PM By MCM staff

For diet and exercise purposes, our bodies are often compared to fruits. Who hasn’t heard of the dreaded “pear” shape, or the less-than-flattering “apple”?

MERCHANDISING: Web as launching pad  Nov 01, 1999 10:30 PM By Paul Miller

‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing

TECHNOLOGY: Is it finally time for PC/TV?  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and






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