News ARCHIVE

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies

FIRING BACK: High-flying emporium  Aug 01, 1999 9:30 PM By MCM staff

If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High

Archie’s online boom: Archie McPhee slashes circulation  Aug 01, 1999 9:30 PM By Moira Pascale

When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president

WEB MARKETING: Get yourself affiliated  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Online book and music superstore Amazon.com might have pioneered the concept of affiliate marketing back in 1996, but everyone’s doing it these days.

Get thee to…forklift school? OSHA now requires training for equipment operators  Aug 01, 1999 9:30 PM By Mark Del Franco

A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating

Creating a compelling online experience  Aug 01, 1999 9:30 PM By Ken Burke

Without question, selling products and services over the Internet will eventually become as commonplace as walking into a store or placing an order over

Designing a more worldly Bearcom  Aug 01, 1999 9:30 PM By Paul Miller

To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled

LAUNCHES: A new `Soft’ sell  Aug 01, 1999 9:30 PM By Mark Del Franco

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting

Getting a piece of the auction  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to






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