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ECONOMIC TRENDS: Sales slowdown?  Aug 01, 2000 9:30 PM By Mark Del Franco

Mailers downplay sluggish economyJust six months ago, consumer confidence was nearly at a record high, unemployment was almost at a record low, and the

Burpee acquires Heronswood Nursery  Aug 01, 2000 9:30 PM By Moira Cotlier

Burpee, the nearly 125-year-old Warminster, PA-based plant and seed cataloger/retailer, acquired Kingston, WA-based Heronswood Nursery Ltd. on June 28.

CONSUMER CATALOGS: Good and bad times  Aug 01, 2000 9:30 PM By Mark Del Franco

First-quarter sales and profits a mixed bagThe first quarter after the holidays is a sluggish time for many consumer catalogers. But this year, several

From b-to-b supplier to partner, via the Web  Aug 01, 2000 9:30 PM By Robert J. Murray

In the business-to-business world, the World Wide Web is one of the most lucrative opportunities for growth to come along in years. According to Forrester

BANKRUPTCY PROTECTION: Frederick’s files Chapter 11  Aug 01, 2000 9:30 PM By Paul Miller

Despite filing, no layoffs or cutbacks are plannedAlthough Frederick’s of Hollywood filed for Chapter 11 bankruptcy protection last month, catalog vice

Mailers: USPS overstates contingency needs  Aug 01, 2000 9:30 PM By Paul Miller

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.In testimony filed in

Norm Thompson bullish on recycled paper  Aug 01, 2000 9:30 PM By Paul Miller

In the November 1999 issue of Catalog Age, Norm Thompson president Becky Jewett wrote in an Executive Forum column that the apparel and gifts cataloger

CUSTOMER SERVICE: Multichannel service strategies  Aug 01, 2000 9:30 PM By Liz Kislik

Hiring and training the best reps for multiple selling channelsPhone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing






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