News ARCHIVE

Jackson & Perkins, New Roses 1999  Sep 01, 1999 9:30 PM By Moira Pascale

If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging

Jackson & Perkins, Roses 1999  Sep 01, 1999 9:30 PM By Sherry Chiger

With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures

Arena Rose Co., 1999 Selections  Sep 01, 1999 9:30 PM By Moira Pascale

Blanketed with lush red, pink, and yellow roses, “this cover is a winner!” exclaims one judge, describing the Arena Rose Co.’s 1999 Garden Roses of Distinction

Eddie Bauer  Sep 01, 1999 9:30 PM By Moira Pascale

In search of the perfect oxford shirt? Eddie Bauer invites you to turn the virtual pages of its Gold Award-winning Web catalog, where you’re likely to

Idea Art testing new coated paper  Sep 01, 1999 9:30 PM By Shannon Oberndorf

After switching to a lower-weight, lightly matted coated paper stock in 1993 to combat rising costs, Idea Art this past spring returned to a fully coated

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Sherry Chiger

If the Annual Catalog Awards were merely a “beauty contest,” Backroads would likely have walked away with a Gold Award just for its sumptiously photographed,

BRAVO FOR ENCORE  Sep 01, 1999 9:30 PM By MCM staff

In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products

Before you MOVE  Sep 01, 1999 9:30 PM By MCM staff

Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-

LAUNCHES: Lillian gets it for you wholesale  Sep 01, 1999 9:30 PM By Mar Del Franco

Gifts mailer to debut b-to-b promotions WebsiteAlthough Rye, NY-based Lillian Vernon can trace wholesaling back to its roots in the early 1950s, few are

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies






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