Coming to a Mall Near You?  Mar 01, 2001 10:30 PM By Mark Del Franco

Given the success Lands’ End has had with its second channel, the Internet, some observers don’t rule out the possibility that the company will soon start

Trading in on Trade Shows  Mar 01, 2001 10:30 PM By Jane E. Zarem

`At any given trade show,’ says Nasco’s Tom Belzer, `we could get 90% of the attendees at our booth or 10%, depending on the market and the other show

Executive Forum: Make the Most of Every Channel  Mar 01, 2001 10:30 PM By Sam J. Young

A promotion in one channel catalog, Website, or retail may spur sales in another U.S. Cavalry’s stores feature free catalogs, kiosks with Internet access,

How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or the prospecting side of the business. Now, we look at

Next Monet  Mar 01, 2001 10:30 PM By Charlie Fletcher

In what has become a trend, all of our new catalogs this month started as Websites.In hopes to help more consumers find that next Monet – or Renoir, or

Going for Brokers  Mar 01, 2001 10:30 PM By MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.Today, list brokers do much more than sell

Burpee Reaps Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

New names will lead us to a new universe of customers Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

Ferreting Out Fraudulent Credit-Card Claims  Mar 01, 2001 10:30 PM By Mark Del Franco

Reduce chargebacks by identifying key risk factors Here’s a staggering statistic: Worldwide credit-card fraud losses for 1999 alone totaled $1.9 billion,

Colorado Pen Writes Again  Mar 01, 2001 10:30 PM By MCM staff

Pen and gifts retailer Colorado Pen Co. filed for Chapter 11 bankruptcy protection on Jan. 5-but the filing had little effect on the Colorado Pen catalog.

Gifts Fit for a President  Mar 01, 2001 10:30 PM By Moira Cotlier

If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you. Gifts Fit for a President Now that the drama of the 2000 presidential

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