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News ARCHIVE

Glo  Mar 01, 2001 10:30 PM By MCM staff

Hoping to put a glow on the faces of upscale consumers, high-end cosmetics marketer Glo launched a 34-page catalog in November 2000. The catalog sells

Last of Good Catalog Co. Founders Exits  Mar 01, 2001 10:30 PM By Paul Miller

Barb Todd, who ran Portland, OR-based The Good Catalog Co. since cofounding it in 1992, left the company on Dec. 31, the day her contract with parent

Not Many Returns  Mar 01, 2001 10:30 PM By Paul Miller

Changes in merchandising, shipping credited for drop in post-holiday returnsAfter a decent holiday season, most catalogers say that their post-holiday

CATALOG AGE TOP TEN  Mar 01, 2001 10:30 PM By MCM staff

A Touch of Irish In honor of St. Patrick’s Day, Catalog Age presents the country’s top catalogs selling Gaelic-themed merchandise. Cashs of Ireland Creative

Beating the Publicity Drum  Mar 01, 2001 10:30 PM By Shayn Ferriolo

You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business

Behind the Demise of SelfCare  Mar 01, 2001 10:30 PM By MCM staff

The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a

Burpee Reaps Garden.com Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

Make the Most of Every Channel  Mar 01, 2001 10:30 PM By Sam J. Young

A promotion in one channel – catalog, Website, or retail – may spur sales in anotherManaging a multichannel business in today’s competitive environment

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

Behind the Demise of SelfCare  Mar 01, 2001 10:30 PM By MCM staff

The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a






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