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News ARCHIVE

WEB MARKETING: Cutting its ‘Net losses  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Micro Warehouse shuts Savebynet.com’s cyberdoorsSmart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse,

The Cottura Catalog, 1998/1999 Edition  Sep 01, 1999 9:30 PM By Sherry Chiger

As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does

VIKING’S IRWIN HELFORD TO RETIRE  Sep 01, 1999 9:30 PM By MCM staff

Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry

CUSTOMER RELATIONSHIP MARKETING: Building strong relationships  Sep 01, 1999 9:30 PM By Paul Miller

CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.

EyeWire Studios, December 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but

Mountain Travel-Sobek, 1999  Sep 01, 1999 9:30 PM By Peter Girard

Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns

NEBS builds database with free Website offer  Sep 01, 1999 9:30 PM By Paul Miller

By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger

Crate & Barrel, Fall 1998  Sep 01, 1999 9:30 PM By Melissa Dowling

Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff

Harry and David, Summer 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas

Conney, Your Safety Problem Solver, Fall 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything






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