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GAO: Postal Service faces tough times  Dec 01, 1999 10:30 PM By Paul Miller

It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative

Keeping up with home-schoolers  Nov 01, 1999 10:30 PM By Patricia Odell

This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research

U.S. Cavalry charges into bind-ins  Nov 01, 1999 10:30 PM By Peter Girard

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation

MERCHANDISING: Web as launching pad  Nov 01, 1999 10:30 PM By Paul Miller

‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing

TECHNOLOGY: Is it finally time for PC/TV?  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and

Geerlings & Wade acquired  Nov 01, 1999 10:30 PM By Mark Del Franco

On Sept. 28, holding company Liquid Holdings purchased $34.7 million wine marketer Geerlings & Wade for $40 million. The privately held Liquid Holdings,

USPS files for a ride-along test  Nov 01, 1999 10:30 PM By Paul Miller

On Sept. 27, the U.S. Postal Service filed a request with the Postal Rate Commission (PRC) for an experimental “ride-along” classification change for

CONSUMER CATALOGS: `No discernible trend’  Nov 01, 1999 10:30 PM By Mark Del Franco

40% of mailers suffered sagging bottom lines – but 60% enjoyed growthResults for the second quarter of 1999 were mixed for the publicly traded consumer

five ways to ruin your e-commerce program  Nov 01, 1999 10:30 PM By Bill Kuipers

Legions of Websites are falling prey to five common customer service mistakes. Here’s how to make sure your site isn’t one of themThe world is fascinated






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