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News ARCHIVE

ELECTRONIC LISTS: Getting e-permission  Apr 01, 2000 10:30 PM By Peter Girard

E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers

INVENTORY MANAGEMENT: Counting on accuracy  Apr 01, 2000 10:30 PM By Mark Del Franco

Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to

Netting consumer customers  Apr 01, 2000 10:30 PM By Mark Del Franco

Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But

LEGISLATIVE ROUNDUP: Internet bills mount  Apr 01, 2000 10:30 PM By Paul Miller

And USPS rate case could revive interest in postal reform billConsumer privacy, particularly as it relates to the Internet, is among the more heated issues

ONLINE AUCTIONS: Going once, going twice…  Apr 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

WHAT’S NEW  Apr 01, 2000 10:30 PM By MCM staff

- To help boost conversion rates from affiliate programs, ePod Corp. (www.epod.com) has launched the ePod. Described as “a transactional showcase,” an

TOY STORY  Apr 01, 2000 10:30 PM By MCM staff

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,

Making the most of the off-season  Apr 01, 2000 10:30 PM By Peter Girard

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

Borrowing from the masters  Apr 01, 2000 10:30 PM By MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

BENCHMARK 2000 DATABASE  Apr 01, 2000 10:30 PM By MCM staff

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark






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