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News ARCHIVE

AT YOUR SERVICE  Dec 01, 2000 10:30 PM By MCM staff

If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (www.ac.com)

corporate gifts  Dec 01, 2000 10:30 PM By MCM staff

websites www.landsend.com Reviewed Oct. 17, 12:30 p.m., Explorer 4.5 Bounding onto the Lands’ End Corporate Sales site through its link on the home page,

Network  Dec 01, 2000 10:30 PM By MCM staff

Defend your site against security breaches with a mix of technology and policyHere’s a statistic you don’t want your customers to know: According to a

No more lavish list promotions  Dec 01, 2000 10:30 PM By MCM staff

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers

It’s a Small e-World After All  Dec 01, 2000 10:30 PM By Leslie Goff

A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.

JINGLE BELLS IN CYBERSPACE  Dec 01, 2000 10:30 PM By MCM staff

Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte

MERGERS AND ACQUISITIONS  Dec 01, 2000 10:30 PM By Mark Del Franco

Third quarter gets busy In the wake of dot-com fever, catalog M&A activity heats up After a sluggish start to the first half of 2000, it looks like merger

AmeriMark’s new deal  Dec 01, 2000 10:30 PM By MCM staff

The former TransAmerica Holdings has both a new name and a new sales channel. The Cleveland-based women’s apparel, accessories, and cosmetics cataloger

MERCHANDISING  Nov 01, 2000 10:30 PM By Moira Cotlier

When it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place to turn to, at least among participants in the Catalog

Giving and redeeming  Nov 01, 2000 10:30 PM By Moira Cotlier

Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost






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