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News ARCHIVE

listings  Mar 01, 2001 10:30 PM By MCM staff

New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The

Eye On B-to-B: Trading in on Trade Shows  Mar 01, 2001 10:30 PM By Jane E. Zarem

A trade-show lead someone with whom you’ve talked face to face is a qualified lead At any given trade show, says Nasco’s Tom Belzer, we could get 90%

White Flower Farm Sprouts Magazine  Mar 01, 2001 10:30 PM By Moira Cotlier

A focus on`plants instead of celebrity and lifestyle’ White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers

List Watch: Going for Brokers  Mar 01, 2001 10:30 PM By MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker. Today, list brokers do much more than

White Flower Farm Sprouts Magazine  Mar 01, 2001 10:30 PM By Moira Cotlier

A focus on plants instead of celebrity and lifestyle White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers

Fingerhut Fixing Credit Mess  Mar 01, 2001 10:30 PM By Paul Miller

We didn’t have as many credit tool kits as we needed Fingerhut president Michael Sherman: We can now understand profitability by credit-risk segment.

Edmund Scientific Sold  Mar 01, 2001 10:30 PM By Paul Miller

Four years after putting Edmund Scientific on the selling block, Edmund Optics has sold the $10 million science hobbyists catalog to Science Kit & Boreal

Everyone’s a Cybercritic  Mar 01, 2001 10:30 PM By MCM staff

In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective

Mergers & Acquisitions  Mar 01, 2001 10:30 PM By Mark Del Franco

Busy Fourth Quarter for Deal Makers With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter.The

Not Many Returns  Mar 01, 2001 10:30 PM By Paul Miller

After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not






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