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News ARCHIVE

Geerlings & Wade forges ahead  Jul 01, 2000 9:30 PM By Shayn Ferriolo

Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting

Magellan’s explores Web growth  Jul 01, 2000 9:30 PM By Paul Miller

Ferdinand Magellan was killed while trying to sail around the world. The 10-year-old travel gear cataloger Magellan’s is trying to make a killing by navigating

beyond hits  Jun 01, 2000 9:30 PM By MCM staff

`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement toolsJust a year or so ago, most Websites measured their viability

InsiderStreet to buy HardwareStreet  Jun 01, 2000 9:30 PM By Paul Miller

Two weeks after its merger with fellow Internet computer cataloger Netdirect Corp. International was called off, Reno, NV-based HardwareStreet.com agreed

MARKETING STRATEGIES: Delia’s growing pains  Jun 01, 2000 9:30 PM By Mark Del Franco

Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For

COMMON MISTAKES IN LIST SELECTION  Jun 01, 2000 9:30 PM By MCM staff

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.

Catalog Copy: Does the cover convey the catalog?  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

I’m looking at a catalog cover. The catalog is Mrs. Field’s Cookies.I know Mrs. Fields and her cookies. Yumm. But this cover shows a coyly smiling Mrs.

FRAUD REPORT: ID thievery is on the rise  Jun 01, 2000 9:30 PM By Charlie Fletcher

And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using

GETTING PERSONAL: …with Irwin Langer  Jun 01, 2000 9:30 PM By Irwin Langer

Irwin Langer is the director of operations for Burlington, VT-based gardening and outdoor furnishings cataloger Gardener’s Supply Co.Q. Tell us about






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