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BUSINESS-TO-BUSINESS: The business of selects  May 01, 2000 9:30 PM By Peter Girard

The list selections many b-to-b renters are looking forUnlike consumer catalogers, business-to-business mailers are often looking beyond recency, frequency,

BUSINESS-TO-BUSINESS  May 01, 2000 9:30 PM By MCM staff

KATIE MULDOON: I’ve noticed only one major creative trend in business-to-business catalogs lately: varnished covers. Many business mailers are applying

Bloomie’s takes trends to the market  May 01, 2000 9:30 PM By Peter Girard

Bloomingdale’s By Mail (BBM) wants to be first again. In 1991 it was the first major department store catalog to launch independently of its parent store,

BUSINESS-TO-BUSINESS  May 01, 2000 9:30 PM By Mark Del Franco

Launched just eight years ago, Lands’ End’s corporate sales division now accounts for more than 10% of the apparel cataloger’s $1.32 billion in annual

FOCUS: RESTAURANT SUPPLIES – economy paper and restaurant supply  May 01, 2000 9:30 PM By MCM staff

Reviewed March 15, 10:30 a.m., Explorer 4.5 (www.economysupply.com)i don’t understand the significance of the company’s logo, a strange-looking man with

TRENDS: The big b-to-b issues  May 01, 2000 9:30 PM By Paul Miller

Postal and paper costs, disintermediation weigh on mailers’ mindsAsked what their greatest challenges and concerns are, business-to-business catalogers

Increasing Web sales through data analysis  May 01, 2000 9:30 PM By Ken Burke

If you want to increase your ‘Net sales, you need a solid reporting system that provides you with specific details about your users’ behavior – information

Catalog Awards finalists  May 01, 2000 9:30 PM By MCM staff

Judges of Catalog Age’s 15th Annual Catalog Awards have named 64 finalists in 24 categories from a field of 206 entries. Additional finalists in the international

How we catalogers can win on the Web  May 01, 2000 9:30 PM By Michael Tiernan

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills

FOCUS: RESTAURANT SUPPLIES – boxer northwest  May 01, 2000 9:30 PM By MCM staff

Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)although Boxer Northwest clearly understands the key elements to becoming a successful online






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