News ARCHIVE

Gone batty  Apr 01, 1999 10:30 PM By Bob Benson

I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and

Breaking away from the pack  Apr 01, 1999 10:30 PM By Lois Boyle

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing

Managing the Marketing/Analytical Partnership  Apr 01, 1999 10:30 PM By Cynthia Baughan Wheaton

All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as

If you build it, they will buy  Mar 01, 1999 10:30 PM By Shannon Oberndorf

Ever-increasing competition is inspiring more catalogers to develop and manufacture their own products. Among participants in Catalog Age’s 1998 Benchmark

NBA lockout hurts catalogers of basketball gear  Mar 01, 1999 10:30 PM By MCM staff

Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers

New Catalogs  Mar 01, 1999 10:30 PM By Robert Spiegel

Les Meubles de Provence South Side Imports, a Ft. Lauderdale, FL-based furniture importer, is using its Les Meubles de Provence catalog to develop relationships

Holiday suprises  Mar 01, 1999 10:30 PM By Moira Pascale

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

Catalog management systems: a wide range to choose from  Mar 01, 1999 10:30 PM By MCM staff

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts

‘Yay, snow!’ ‘Boo, snow!’  Mar 01, 1999 10:30 PM By Moira Pascale

The snowstorms and frigid temperatures that finally blanketed most of the U.S. around Christmas followed a long and unseasonably mild autumn. But when

Catalogers going to extremes  Mar 01, 1999 10:30 PM By MCM staff

In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another






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