News ARCHIVE

FULFILLMENT: Building back-end.com  Aug 01, 1999 9:30 PM By Mark Del Franco

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without

CONSUMER CATALOGERS: Cutting losses by cutting circ  Aug 01, 1999 9:30 PM By Mark Del Franco

Of the 20 publicly traded catalogers and cataloger/retailers tracked by Catalog Age, 75% improved their first-quarter sales over last year’s, while 50%

Cashing in on the e-commerce frenzy  Aug 01, 1999 9:30 PM By Nick Holland

With public catalog companies trading at 12-25 times after-tax earnings while e-commerce companies such as Amazon.com trade at 12-25 times sales, smart

New line, new look at Artville  Aug 01, 1999 9:30 PM By Peter Girard

While its competitors focused on stock photography, the Artville catalog prided itself on specializing in stock illustrations. But after three years of

Call centers: Applying peer pressure  Aug 01, 1999 9:30 PM By Mark Del Franco

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees

FIRING BACK: Good things could use smaller packages  Aug 01, 1999 9:30 PM By MCM staff

Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and

Better living through session analysis  Aug 01, 1999 9:30 PM By MCM staff

Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately

FIRING BACK: You snooze, you lose  Aug 01, 1999 9:30 PM By MCM staff

When the Catalog Age staffers picked our brilliant ideas for new catalogs in the Backword section of the June issue, senior managing editor Sherry Chiger

FIRING BACK: Frontgate markets smart  Aug 01, 1999 9:30 PM By MCM staff

Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies






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