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News ARCHIVE

Wrong numbers  Oct 01, 1999 9:30 PM By MCM staff

Listen up, catalogers: Proofread your phone numbers before you go to press. This sounds like a no-brainer, but if a mistake can happen to L.L. Bean, it

Circulation PLANNING  Oct 01, 1999 9:30 PM By Mark Del Franco

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another

FULFILLMENT  Oct 01, 1999 9:30 PM By Mark Del Franco

In the apparel industry, where return rates can run as high as 30%, it makes sense for catalogers to simplify the returns process. And many apparel catalogers

GAO demands tighter policing of NCOA  Oct 01, 1999 9:30 PM By Paul Miller

The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in

DIVESTITURES: Venator title for sale  Oct 01, 1999 9:30 PM By Peter Girard

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of

Diplomat hopes change is good: Will new name lure new investors?  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve

Expanded parcel return service on hold  Oct 01, 1999 9:30 PM By Paul Miller

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk

Last-minute holiday advice  Oct 01, 1999 9:30 PM By Mark Del Franco

You’ve done the forecasting, stocked the shelves, and hired the extra workers. But are you fully prepared for the holiday season? Although you won’t know

Nordstrom joins the `.com’ parade  Oct 01, 1999 9:30 PM By Peter Girard

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of

Two cups up  Oct 01, 1999 9:30 PM By MCM staff

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line,






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