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News ARCHIVE

UPS to hit The Street  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Aware that it takes money to make money, United Parcel Service (UPS) hopes to raise up to $5 billion in an initial public offering (IPO) before the year’s

LANDS’ END, SPIEGEL CONTINUE TO REBOUND  Sep 01, 1999 9:30 PM By MCM staff

Solid growth among its corporate sales, children’s apparel, and home goods titles, as well as on its Website, enabled Lands’ End to close its second quarter

EyeWire Studios, January 1999  Sep 01, 1999 9:30 PM By Laura Beaudry

Not many catalogs could put a hot-pink hand grenade on the cover and get applause for the effort. But EyeWire Studios, a supplier of computer image and

Designing a more worldly Bearcom  Aug 01, 1999 9:30 PM By Paul Miller

To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled

LAUNCHES: A new `Soft’ sell  Aug 01, 1999 9:30 PM By Mark Del Franco

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting

Getting a piece of the auction  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to

DATABASE CO-OPS  Aug 01, 1999 9:30 PM By Paul Miller

Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?

FIRING BACK: High-flying emporium  Aug 01, 1999 9:30 PM By MCM staff

If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High

FULFILLMENT: Building back-end.com  Aug 01, 1999 9:30 PM By Mark Del Franco

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without






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