News ARCHIVE

INTERNET AS SAVIOR?  Jun 01, 1999 9:30 PM By Mark Del Franco

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.

The 10 BEST Catalog Copy Headlines  Jun 01, 1999 9:30 PM By Herschell Gordon Lewis

As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe

Green eggs and pants  Jun 01, 1999 9:30 PM By Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old

listings  Jun 01, 1999 9:30 PM By MCM staff

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.Cost: $90/MSelects: recency,

New day at Spice Sundance  Jun 01, 1999 9:30 PM By Shannon Oberndorf

Sundance, the catalog of southwestern-inspired furniture, apparel, and accessories, has undergone major changes in the past year. Not only did the $50

Catalogers go Hollywood  Jun 01, 1999 9:30 PM By Peter Girard

Every Thursday, millions of television viewers tune in to see an array of products from Skokie, IL-based medical supplies catalog Anatomical Chart Co.;

Finding signs of improvement  Jun 01, 1999 9:30 PM By MCM staff

A print review of a Website is by its nature unfair. By the time the review hits readers’ desks, the Website in question may have changed-hopefully for

The 10 BEST Operations Innovations  Jun 01, 1999 9:30 PM By Curt Barry

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through

Boosting average orders  Jun 01, 1999 9:30 PM By Paul Miller

This year, 89% of the business-to-business catalog participants in the Catalog Age Benchmark Report on Marketing (February issue) posted average order

The 10 BEST Catalog Concepts Ever  Jun 01, 1999 9:30 PM By Diane Cyr

Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs






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