News ARCHIVE

new catalogs  Jun 01, 1999 9:30 PM By Robert Spiegel

Peerless Family Album of Coffee Competition in the specialty coffee catalog market is hot, but that hasn’t stopped Peerless Coffee from tapping the niche.

Getting together on sizing  Jun 01, 1999 9:30 PM By Staci D. Kramer

For most women’s apparel catalogers, fit problems are the primary reason for product returns-a size-8 dress from manufacturer A doesn’t necessarily conform

Fire rips through Christmas supplies mailer  Jun 01, 1999 9:30 PM By Paul Miller

Kelco Industries, a $5.5 million manufacturer/cataloger of Christmas goods, suffered up to $2.3 million in damages following a fire that ripped through

Buying an online presence  Jun 01, 1999 9:30 PM By Mark Del Franco

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.

Europe jumps online  Jun 01, 1999 9:30 PM By Shannon Oberndorf

Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only

The 10 BEST Catalog Prospecting Ideas  Jun 01, 1999 9:30 PM By Bill Nicolai

In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could

BUSINESS-TO-BUSINESS: A TRICKY ARENA  Jun 01, 1999 9:30 PM By Bill Nicolai

It’s tough to pick great business-to-business concepts. Many business catalogs may look more like a phone directory than a catalog, but they know and

INTERNET AS SAVIOR?  Jun 01, 1999 9:30 PM By Mark Del Franco

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.

The 10 BEST Catalog Copy Headlines  Jun 01, 1999 9:30 PM By Herschell Gordon Lewis

As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe

Green eggs and pants  Jun 01, 1999 9:30 PM By Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old






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