WEB MARKETING  Sep 01, 2000 9:30 PM By Moira Cotlier

Avoiding costly online errors Experts say proofread, test – then proofread and test again For all of its benefits, e-commerce also has a host of high-tech

OPERATIONS  Sep 01, 2000 9:30 PM By Mark Del Franco

Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn

New Lists  Sep 01, 2000 9:30 PM By MCM staff

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct

Gump’s By Mail, Interiors, Autumn Preview 1999  Sep 01, 2000 9:30 PM By Moira Cotlier

From the front cover to the back, Gump’s By Mail’s home furnishings catalog “maintains its long-standing image,” to quote a judge, of appealing to upscale

at deadline  Sep 01, 2000 9:30 PM By MCM staff

DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal

Mountain Travel-Sobek, 2000  Sep 01, 2000 9:30 PM By Shayn Ferriolo

The first thing that strikes you about this edition of the Mountain Travel-Sobek catalog is its tag line, “Dream 2000.” This aptly describes the catalog’s


Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

Harry and David’s Post Cereals promo  Sep 01, 2000 9:30 PM By Moira Cotlier

Next to milk, fruit is the most popular accompaniment for breakfast cereal – or so Harry and David hopes. The Medford, OR-based gourmet fruit and foods

LIST ROUNDTABLE  Sep 01, 2000 9:30 PM By MCM staff

Fall/holiday rental activity steady For catalogers, curve balls such as the Olympics, elections, anticipated postal rate hikes, and economic cooling can

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

brooks brothers As one might expect from a clothier to the blue-blooded, Brooks Brothers’ site has none of the gimmickry of, say, International Male.

© 2015, Access Intelligence, LLC. All rights reserved.