Subscribe


 

News ARCHIVE

FIRING BACK: Frontgate markets smart  Aug 01, 1999 9:30 PM By MCM staff

Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies

Archie’s online boom: Archie McPhee slashes circulation  Aug 01, 1999 9:30 PM By Moira Pascale

When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president

WEB MARKETING: Get yourself affiliated  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Online book and music superstore Amazon.com might have pioneered the concept of affiliate marketing back in 1996, but everyone’s doing it these days.

Get thee to…forklift school? OSHA now requires training for equipment operators  Aug 01, 1999 9:30 PM By Mark Del Franco

A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating

FIRING BACK: The worst about the best  Aug 01, 1999 9:30 PM By Leon Henry

Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,

Creating a compelling online experience  Aug 01, 1999 9:30 PM By Ken Burke

Without question, selling products and services over the Internet will eventually become as commonplace as walking into a store or placing an order over

Designing a more worldly Bearcom  Aug 01, 1999 9:30 PM By Paul Miller

To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled

LAUNCHES: A new `Soft’ sell  Aug 01, 1999 9:30 PM By Mark Del Franco

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting






© 2014, Access Intelligence, LLC. All rights reserved.