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News ARCHIVE

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting

Getting a piece of the auction  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to

DATABASE CO-OPS  Aug 01, 1999 9:30 PM By Paul Miller

Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?

FIRING BACK: Good things could use smaller packages  Aug 01, 1999 9:30 PM By MCM staff

Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and

FULFILLMENT: Building back-end.com  Aug 01, 1999 9:30 PM By Mark Del Franco

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without

CONSUMER CATALOGERS: Cutting losses by cutting circ  Aug 01, 1999 9:30 PM By Mark Del Franco

Of the 20 publicly traded catalogers and cataloger/retailers tracked by Catalog Age, 75% improved their first-quarter sales over last year’s, while 50%

Cashing in on the e-commerce frenzy  Aug 01, 1999 9:30 PM By Nick Holland

With public catalog companies trading at 12-25 times after-tax earnings while e-commerce companies such as Amazon.com trade at 12-25 times sales, smart

New line, new look at Artville  Aug 01, 1999 9:30 PM By Peter Girard

While its competitors focused on stock photography, the Artville catalog prided itself on specializing in stock illustrations. But after three years of

Call centers: Applying peer pressure  Aug 01, 1999 9:30 PM By Mark Del Franco

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees

FIRING BACK: High-flying emporium  Aug 01, 1999 9:30 PM By MCM staff

If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High






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