Operations Summit

Subscribe


 

News ARCHIVE

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Benchmark 1999 Production  Oct 01, 1999 9:30 PM By MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

DEMOGRAPHICS: Know thy buyer – Customer profiles differ by medium  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Catalogers pride themselves on knowing the demographics and spending habits of their typical customers. But some marketers with online as well as print

Harry and David’s Northwest Express  Sep 01, 1999 9:30 PM By Moira Pascale

The Internet may be a high-tech shopping medium, but Northwest Express’s Website of gifts, home goods, and apparel is as earthy as a walk in the Oregon

Hanna Andersson, Holiday 1998  Sep 01, 1999 9:30 PM By Melissa Dowling

Sweden is known for more than its meatballs. The Scandinavian country is also a source of colorful, quality children’s clothing – like the kid’s garments

McHugh bill may be DOA  Sep 01, 1999 9:30 PM By MCM staff

Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years

Catalyst, 1998 Cycling Guide  Sep 01, 1999 9:30 PM By Moira Pascale

The cover image of a suited-up cyclist pedaling through a sunny meadow “does a good job creating interest in the catalog’s products,” says one Annual

Not bugged by Y2K worries  Sep 01, 1999 9:30 PM By Moira Pascale

This month’s questionWhat are your Y2K concerns?None of the catalogers we spoke to this month claim to be particularly concerned with the possibility

Tweeks hits the road again  Sep 01, 1999 9:30 PM By Patricia Odell

Trying to sell merchandise for Porsches without using an image of one of the gleaming high-performance road machines on the catalog cover is, well, like

U.K. parent’s plans for Allied  Sep 01, 1999 9:30 PM By Patricia Odell

With its $380 million purchase of electronic components catalog Allied Electronics in June, U.K. cataloger Electrocomponents gained more than a $150 million






© 2014, Access Intelligence, LLC. All rights reserved.