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News ARCHIVE

listings  Mar 01, 2001 10:30 PM By MCM staff

New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The

Multichannel Software: What’s Available Now  Mar 01, 2001 10:30 PM By Ernie Schell

Some catalog management systems vendors have recently extended their solutions not only to encompass e-commerce but to embrace retail/point-of-sale (POS)

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

Insight to Shut Print Catalog  Mar 01, 2001 10:30 PM By Moira Cotlier

You won’t have Insight to kick around anymore at least in your mailbox. This will be the last year for our print catalog, says Charles Jarrell, president

Lillian Vernon’s Golden Year  Mar 01, 2001 10:30 PM By MCM staff

By now, most catalog industry insiders – and more than a few outsiders – are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding

listings  Mar 01, 2001 10:30 PM By MCM staff

New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The

Eye On B-to-B: Trading in on Trade Shows  Mar 01, 2001 10:30 PM By Jane E. Zarem

A trade-show lead someone with whom you’ve talked face to face is a qualified lead At any given trade show, says Nasco’s Tom Belzer, we could get 90%

Operations & Management: Spotlight On…Levenger  Mar 01, 2001 10:30 PM By MCM staff

Reading tools marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in

DIGITAL LEADERS  Mar 01, 2001 10:30 PM By Paul Miller

Digital Photography Lets Seta Corp. Save Money Mixing the New and the Old As a producer of syndicated jewelry catalogs for the likes of J.C. Penney, Spiegel,

List Watch: Going for Brokers  Mar 01, 2001 10:30 PM By MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker. Today, list brokers do much more than






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