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News ARCHIVE

Now you see it, no you don’t  Nov 01, 2000 10:30 PM By MCM staff

We thought we’d seen everything until we saw – or didn’t see – The Invisible Man Brand catalog. The summer 2000 edition of this 12-page digest catalog

New face for hockey cataloger  Nov 01, 2000 10:30 PM By Shayn Ferriolo

What’s in a name? Plenty, according to Craig Rief. One year ago, Rief bought the Rollinsford, NH-based Boston Hockey Co.: a print catalog, a Website,

Catalogs drive Web traffic  Nov 01, 2000 10:30 PM By MCM staff

New study confirms that mailings boost online visits Many catalogers suspected as much, but a new consumer study confirms it: A print catalog is the most

Budget busters  Nov 01, 2000 10:30 PM By Shayn Ferriolo

This month’s question What was your biggest budget expenditure this year? This month we called on small catalogers to put their mouths where their money

Toysmart.com: the saga continues  Oct 01, 2000 9:30 PM By MCM staff

The United States Bankruptcy Court recently rejected a Federal Trade Commission settlement in the Toysmart.com case. As part of its stringent privacy

BUSINESS-TO-BUSINESS  Oct 01, 2000 9:30 PM By Mark Del Franco

A soft quarter for B2B But computer marketers report double-digit sales gains What a difference a year makes. In last year’s second quarter, nearly all

Crystal-ball time  Oct 01, 2000 9:30 PM By Sherry Chiger

In 1986, then-chairman of General Motors Roger Smith said, “By the turn of this century, we will live in a paperless society.” I don’t know about you,

backword  Oct 01, 2000 9:30 PM By MCM staff

Not feather, leather In our August issue, we reported that apparel trends were driving home decor styles (see “Fashion dressing up home,” page 6). And

Magram, Brownstone back in the mail  Oct 01, 2000 9:30 PM By Mark Del Franco

Under a new owner, women’s apparel catalogs Lew Magram and Brownstone Studio are back in the mail, just three months after parent company StyleSite Marketing

backword  Oct 01, 2000 9:30 PM By MCM staff

A questionable reply We’ve all been hearing about how important it is to provide good customer service – especially in the relatively uncharted waters






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