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News ARCHIVE

Dang, that was fast!  Nov 01, 1999 10:30 PM By MCM staff

Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched

Battle of the band suppliers  Nov 01, 1999 10:30 PM By Peter Girard

Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional

Benchmark 1999: Merchandising  Nov 01, 1999 10:30 PM By MCM staff

This year the Catalog Age Benchmark Report on Merchandising reveals some surprising results. For instance, catalogers are sourcing and buying earlier

Two cups up  Oct 01, 1999 9:30 PM By MCM staff

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line,

OCTOBER AT DEAD LINE  Oct 01, 1999 9:30 PM By MCM staff

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New

DIVESTITURES: Venator title for sale  Oct 01, 1999 9:30 PM By Peter Girard

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

Breaking creative rules  Oct 01, 1999 9:30 PM By MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s

Benchmark 1999 Production  Oct 01, 1999 9:30 PM By MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer






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