Subscribe


 

News ARCHIVE

Marketing your business catalog list  Jul 01, 1999 9:30 PM By Peter Candito

Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.

new catalogs  Jul 01, 1999 9:30 PM By MCM staff

Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially

Asian crisis control  Jul 01, 1999 9:30 PM By Paul Miller

The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the

Fall looking good  Jul 01, 1999 9:30 PM By MCM staff

Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more

BENCHMARK’99  Jul 01, 1999 9:30 PM By Moira Pascale

The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names

Evolution of a brand  Jul 01, 1999 9:30 PM By Michael P. Krasny

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to

Blooming transactions  Jul 01, 1999 9:30 PM By Shannon Oberndorf

Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green

INTERNET AS SAVIOR?  Jun 01, 1999 9:30 PM By Mark Del Franco

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.

The 10 BEST Catalog Prospecting Ideas  Jun 01, 1999 9:30 PM By Bill Nicolai

In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could

BUSINESS-TO-BUSINESS: A TRICKY ARENA  Jun 01, 1999 9:30 PM By Bill Nicolai

It’s tough to pick great business-to-business concepts. Many business catalogs may look more like a phone directory than a catalog, but they know and






© 2014, Access Intelligence, LLC. All rights reserved.