Subscribe


 

News ARCHIVE

Martha By Mail  Jan 01, 2001 10:30 PM By MCM staff

Reviewed October 25, 2:00 p.m., Explorer 4.5 (www.marthabymail.com)There’s no doubt about it: Martha By Mail did its homework before going online. Like

My Seasons  Jan 01, 2001 10:30 PM By MCM staff

Spring is just around the corner, and with that in mind, the Cybercritic digs into Websites selling gardening productsReviewed October 25, 3:30 p.m.,

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

Here We Go Again! The Annual Best and Worst of Copy  Jan 01, 2001 10:30 PM By Herschell Gordon Lewis

I’ll admit cheerfully, up-front: This year I’m being very picky. If your print catalog has brilliant ideas, marred by nondescript descriptions, look out.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SHOE EXPRESS The more than 20,000 buyers from the Shoe Express catalog for casual and fashion footwear have specialized shoe sizes ranging from sizes

Lucy.com  Jan 01, 2001 10:30 PM By Stuart Cohen

In September, Web pure-play Lucy.com entered the print catalog channel with a 36-page book. The Portland, OR-based women’s athletic apparel marketer mailed

New Lists  Jan 01, 2001 10:30 PM By MCM staff

LOGOS RESEARCH The file of more than 1 million buyers from Logos Research Systems, publishers of biblical software and reference materials in a variety

New Lists  Jan 01, 2001 10:30 PM By MCM staff

GAMECHATTER GameChatter is a free biweekly newsletter from interactive gaming network iEntertainment. This newsletter is sent electronically and via regular

New Management  Jan 01, 2001 10:30 PM By MCM staff

PERFORMANCE BICYCLE This file, consisting of 66% men and 22% women, has more than 260,000 buyers from the Performance Bicycle catalog. Buyers spend an

Merch Mishap Gets `Whacked’  Jan 01, 2001 10:30 PM By Moira Cotlier

What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But






© 2016 Access Intelligence, LLC – All Rights Reserved.