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Dress Barn joins catalog ranks  Sep 01, 1999 9:30 PM By Paul Miller

In the wake of Macy’s, Banana Republic, and Nine West, low-end women’s apparel retailer Dress Barn is crossing over into mail order. In September, the

French Country Living, Early Autumn 1998 Catalogue  Sep 01, 1999 9:30 PM By Laura Beaudry

It’s near twilight in a little country village in Provence. The streetlamps are glowing yellow as the last rays of the sun begin to fade. Through the

Harry and David, Christmas 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

One word is typically all you need to describe a Harry and David food catalog: yum. And this Christmas book, which tied for the Silver Award, is no exception.

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting

FIRING BACK: The worst about the best  Aug 01, 1999 9:30 PM By Leon Henry

Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,

Getting a piece of the auction  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to

DATABASE CO-OPS  Aug 01, 1999 9:30 PM By Paul Miller

Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?

FULFILLMENT: Building back-end.com  Aug 01, 1999 9:30 PM By Mark Del Franco

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without

FIRING BACK: Good things could use smaller packages  Aug 01, 1999 9:30 PM By MCM staff

Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and

CONSUMER CATALOGERS: Cutting losses by cutting circ  Aug 01, 1999 9:30 PM By Mark Del Franco

Of the 20 publicly traded catalogers and cataloger/retailers tracked by Catalog Age, 75% improved their first-quarter sales over last year’s, while 50%






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