Jackson & Perkins, New Roses 2000  Sep 01, 2000 9:30 PM By Moira Cotlier

“Color leaps off the page,” noted one judge about the cover of Jackson & Perkins’s New Roses 2000 catalog. The judges loved the catalog’s use of the cover

Modern Farm targeting `sundowners’  Sep 01, 2000 9:30 PM By Moira Cotlier

With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural

Northwest River Supplies, Paddlesports Equipment Guide, Spring 1999  Sep 01, 2000 9:30 PM By Moira Cotlier

True, you can’t judge a book by its cover, but the Annual Catalog Awards judges were nonetheless impressed with the front cover of Northwest River Supplies’

Norm Thompson bullish on recycled paper  Aug 01, 2000 9:30 PM By Paul Miller

In the November 1999 issue of Catalog Age, Norm Thompson president Becky Jewett wrote in an Executive Forum column that the apparel and gifts cataloger

CUSTOMER SERVICE: Multichannel service strategies  Aug 01, 2000 9:30 PM By Liz Kislik

Hiring and training the best reps for multiple selling channelsPhone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

Mailers: USPS overstates contingency needs  Aug 01, 2000 9:30 PM By Paul Miller

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.In testimony filed in

DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing

LEGISLATIVE ROUNDUP: No news is good news  Aug 01, 2000 9:30 PM By Paul Miller

Little action on bills expected for rest of yearFew, if any, bills are expected to reach the House or Senate floors in the final months of the 106th Congress.

MANAGEMENT: Getting funding from the top  Aug 01, 2000 9:30 PM By Jane E. Zarem

How to convince upper management to boost your catalog budgetWhile many consumer catalogers are pure direct marketers, business-to-business mailers are

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