News ARCHIVE

The 10 BEST Catalog Prospecting Ideas  Jun 01, 1999 9:30 PM By Bill Nicolai

In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could

The 10 BEST Catalog Copy Headlines  Jun 01, 1999 9:30 PM By Herschell Gordon Lewis

As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe

Green eggs and pants  Jun 01, 1999 9:30 PM By Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old

listings  Jun 01, 1999 9:30 PM By MCM staff

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.Cost: $90/MSelects: recency,

Buying an online presence  Jun 01, 1999 9:30 PM By Mark Del Franco

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.

New day at Spice Sundance  Jun 01, 1999 9:30 PM By Shannon Oberndorf

Sundance, the catalog of southwestern-inspired furniture, apparel, and accessories, has undergone major changes in the past year. Not only did the $50

Finding signs of improvement  Jun 01, 1999 9:30 PM By MCM staff

A print review of a Website is by its nature unfair. By the time the review hits readers’ desks, the Website in question may have changed-hopefully for

The 10 BEST Operations Innovations  Jun 01, 1999 9:30 PM By Curt Barry

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through

Catalogers go Hollywood  Jun 01, 1999 9:30 PM By Peter Girard

Every Thursday, millions of television viewers tune in to see an array of products from Skokie, IL-based medical supplies catalog Anatomical Chart Co.;

The 10 BEST Catalog Concepts Ever  Jun 01, 1999 9:30 PM By Diane Cyr

Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs






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