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DIGITAL LEADERS  Mar 01, 2000 10:30 PM By Mark Del Franco

Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that

BENCHMARK 2000: OPERATIONS  Mar 01, 2000 10:30 PM By MCM staff

To satisfy customers’ need for near-instant gratification, many catalogers are investing in technology to provide better, faster service. For instance,

FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.3s-supply.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed 1/7/00, 4:30 p.m., Netscapejust when I think this might be a snappy Website, I see a notice announcing “Last updated 9/14/98.” For shame, 3S!

A sporting chance  Mar 01, 2000 10:30 PM By Paul Miller

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the

APPAREL: market leaders – BRYLANE  Mar 01, 2000 10:30 PM By MCM staff

Bought last year by French retail giant Pinault-Printemps-Redoute (PPR), the formerly public Brylane has built up a solid group of specialty-size and

FOCUS: BABY PRODUCTS – ibaby.com  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything

AT DEADLINE  Mar 01, 2000 10:30 PM By MCM staff

DAMARK EXITS CATALOG BUSINESS On Jan. 26, Damark International said it will close its $292.8 million discount electronics and general merchandise catalog

FOCUS: BABY PRODUCTS – hanna andersson  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)Plenty of “experts” say that a splash page is critical to establishing your brand online,

LIST MANAGEMENT: Should you take it outside?  Mar 01, 2000 10:30 PM By Peter Girard

Outsourcing list management vs. handling it inhouseFeb. 28 marked the end of an era for personalized gifts cataloger Lillian Vernon. The $264 million

A Cornerstone by any other name…  Mar 01, 2000 10:30 PM By John Greenberger

This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our






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