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News ARCHIVE

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting

FIRING BACK: Good things could use smaller packages  Aug 01, 1999 9:30 PM By MCM staff

Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and

Getting a piece of the auction  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to

DATABASE CO-OPS  Aug 01, 1999 9:30 PM By Paul Miller

Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?

Marketing your business catalog list  Jul 01, 1999 9:30 PM By Peter Candito

Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.

Better ways to pack it in  Jul 01, 1999 9:30 PM By MCM staff

If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing

new catalogs  Jul 01, 1999 9:30 PM By MCM staff

Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially

Fall looking good  Jul 01, 1999 9:30 PM By MCM staff

Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more

Asian crisis control  Jul 01, 1999 9:30 PM By Paul Miller

The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the

BENCHMARK’99  Jul 01, 1999 9:30 PM By Moira Pascale

The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names






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