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News ARCHIVE

Corporate Greetings Greets Promo Market  Feb 01, 2001 10:30 PM By Paul Miller

You’d expect a catalog named Corporate Greetings to sell primarily corporate greeting cards. But cards make up just two spreads of the 20-page debut Corporate

Burpee Delivers on Service  Feb 01, 2001 10:30 PM By MCM staff

Venerable seed and plants cataloger Burpee certainly knows its target audience – although it should, after 125 years in the business.While perusing Burpee’s

I.Bits: SURVEY SEZ  Feb 01, 2001 10:30 PM By MCM staff

Of more than 3,000 online shoppers surveyed in December by Internet technology provider E-centives, 40% said “saving money on the Internet is a priority

Extra, Extra: Catalogs in Newspapers  Feb 01, 2001 10:30 PM By Moira Cotlier

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there.

Hanover Direct: The Saga Continues  Feb 01, 2001 10:30 PM By MCM staff

In what has become one of the industry’s most closely watched soap operas, Hanover Direct announced Jan. 5 that it is laying off 285 employees – 11% of

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

It’s February – Time for Parcel Rates to Rise  Feb 01, 2001 10:30 PM By Paul Miller

Just as the Jan. 7 postal rate hike was about to go into effect, parcel carriers United Parcel Service and Federal Express announced rate increases as

New Lists  Jan 01, 2001 10:30 PM By MCM staff

PERFORMANCE DIVER This list from Performance Diver catalog has more than 166,000 scuba diving enthusiasts who have purchased items such as wet suits,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

AQUARIUM FISH Aquarium Fish magazine features a readership of more than 49,000 hobbyists interested in articles about proper care and accessories for

NEW CATALOGS  Jan 01, 2001 10:30 PM By Shayn Ferriolo

`Chicken Soup’ Goes Gourmet Reading Etc. tested its new catalog locally `so that we could make mistakes on a small scale.’Publishing company HCI Communications






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