News ARCHIVE

Amazon.com expansion continues  Apr 01, 1999 10:30 PM By MCM staff

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell

A super service story  Apr 01, 1999 10:30 PM By MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

Get ‘em when they’re young  Apr 01, 1999 10:30 PM By MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Hearing empowered  Apr 01, 1999 10:30 PM By Mark Del Franco

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

Insight aims for 1-to-1 via e-mail  Apr 01, 1999 10:30 PM By MCM staff

With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

Muchas gracias  Apr 01, 1999 10:30 PM By MCM staff

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library

Euro challenges  Mar 01, 1999 10:30 PM By Mark Del Franco

The Jan. 1 debut of the euro-the new official currency of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal,

One-to-one printing evangelists  Mar 01, 1999 10:30 PM By MCM staff

The Print on Demand Initiative (PODi), a nonprofit group involving some 40 high-tech production technology developers and manufacturers, including Adobe,

Forecasters predict a blue year  Mar 01, 1999 10:30 PM By MCM staff

In this era of increasing technology and cold impersonality, you might expect the hot colors of the next year to be cold metallics and steely grays. But

Who ya gonna call?  Mar 01, 1999 10:30 PM By MCM staff

A telemarketing campaign can boost a business-to-business cataloger’s sales significantly, but calling individual customers isn’t cheap. Many business






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