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News ARCHIVE

BUSINESS-TO-BUSINESS  Oct 01, 1999 9:30 PM By Mark Del Franco

Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except

Circulation PLANNING  Oct 01, 1999 9:30 PM By Mark Del Franco

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another

FULFILLMENT  Oct 01, 1999 9:30 PM By Mark Del Franco

In the apparel industry, where return rates can run as high as 30%, it makes sense for catalogers to simplify the returns process. And many apparel catalogers

GAO demands tighter policing of NCOA  Oct 01, 1999 9:30 PM By Paul Miller

The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in

Diplomat hopes change is good: Will new name lure new investors?  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve

Nordstrom joins the `.com’ parade  Oct 01, 1999 9:30 PM By Peter Girard

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of

Expanded parcel return service on hold  Oct 01, 1999 9:30 PM By Paul Miller

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk

Last-minute holiday advice  Oct 01, 1999 9:30 PM By Mark Del Franco

You’ve done the forecasting, stocked the shelves, and hired the extra workers. But are you fully prepared for the holiday season? Although you won’t know

NRS, Paddlesports Equipment Guide Spring 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports

Edmund Scientific, 1998 Optics and Optical Instruments  Sep 01, 1999 9:30 PM By Melissa Dowling

You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint.






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