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News ARCHIVE

New Lists  Jan 01, 2001 10:30 PM By MCM staff

FIRE ENGINEERING The names of more than 340,000 professionals who subscribe to Fire Engineering for information about fire fighting equipment and techniques

NEW CATALOGS  Jan 01, 2001 10:30 PM By Shayn Ferriolo

`Chicken Soup’ Goes Gourmet Reading Etc. tested its new catalog locally `so that we could make mistakes on a small scale.’Publishing company HCI Communications

B-to-B Mailers Singing the Blues  Jan 01, 2001 10:30 PM By Mark Del Franco

The computer catalogers fared better than the general b-to-b mailers: All either turned a profit or cut their losses for the quarter.So much for heading

New Lists  Jan 01, 2001 10:30 PM By MCM staff

ARIZONA HEALTH The 8,100 buyers of vitamins and herbal supplements from Arizona Health Foods through direct mail are available for rental through Conrad

New Lists  Jan 01, 2001 10:30 PM By MCM staff

FLORIDA LIVING The names of more than one million readers of Florida Living magazine are now available through List Technology Systems Group. This magazine

New Lists  Jan 01, 2001 10:30 PM By MCM staff

CRAFTS REPORT Crafts Report is a business journal for the crafts industry with more than 13,000 subscribers. The subscribers spend an average of $29 on

Executive Greetings Welcomes Acquisitions  Jan 01, 2001 10:30 PM By Mark Del Franco

The b-to-b cataloger has capital to spend but is having a tough time finding companies to buyThe $110 million Executive Greetings, which produces 20 titles,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

THERE GOES THE NEIGHBORHOOD The There Goes The Neighborhood file of new homeowners from Acme List Management has more than 1.2 million new quarterly homeowners

Making Affiliate Online Marketing Programs Work  Jan 01, 2001 10:30 PM By Moira Cotlier

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

INSPIRATION CRUISES The more than 190,000 names of male and female travelers on the Inspiration Cruise that features speakers on Christian topics are






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