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WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches  Mar 01, 2000 10:30 PM By Moira Pascale

The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered.

A Cornerstone by any other name…  Mar 01, 2000 10:30 PM By John Greenberger

This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our

E-MAIL MARKETING: Beware the spam blockers  Mar 01, 2000 10:30 PM By Moira Pascale

Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail,

What a waste!  Mar 01, 2000 10:30 PM By MCM staff

After we reported in the February issue that Spiegel was buying Clifford & Wills (CW) from J. Crew, we thought we’d seen the last of the CW liquidation

MARKETING TECHNOLOGY: Checking out kiosks  Mar 01, 2000 10:30 PM By MCM staff

Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department

BUSINESS-TO-BUSINESS: A better Connection  Mar 01, 2000 10:30 PM By Brian Santo

PC Connection keeps growing, with a new call center and service dealBetween mid-December and mid-January, PC Connection reorganized into a holding company,

Can you spare a square?  Mar 01, 2000 10:30 PM By MCM staff

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

APPAREL: market leaders – J.C. PENNEY  Mar 01, 2000 10:30 PM By MCM staff

It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader

MULTICHANNEL MARKETING: Sales teams field Web growth  Mar 01, 2000 10:30 PM By Paul Miller

B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion

LIST MARKETING: Seven tips for boosting rentals  Mar 01, 2000 10:30 PM By Peter Girard

Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available






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