News ARCHIVE

Lands’ End wields the ax  Mar 01, 1999 10:30 PM By Paul Miller

On Jan. 12, Lands’ End president/CEO David Dyer announced a restructuring plan in which the $1.24 billion cataloger would eliminate 94 of its 888 salaried

No greed in sight  Mar 01, 1999 10:30 PM By Moira Pascale

According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending

Euro challenges  Mar 01, 1999 10:30 PM By Mark Del Franco

The Jan. 1 debut of the euro-the new official currency of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal,

One-to-one printing evangelists  Mar 01, 1999 10:30 PM By MCM staff

The Print on Demand Initiative (PODi), a nonprofit group involving some 40 high-tech production technology developers and manufacturers, including Adobe,

Forecasters predict a blue year  Mar 01, 1999 10:30 PM By MCM staff

In this era of increasing technology and cold impersonality, you might expect the hot colors of the next year to be cold metallics and steely grays. But

Who ya gonna call?  Mar 01, 1999 10:30 PM By MCM staff

A telemarketing campaign can boost a business-to-business cataloger’s sales significantly, but calling individual customers isn’t cheap. Many business

At Deadline  Mar 01, 1999 10:30 PM By MCM staff

GENESIS DIRECT DOWNSIZES After building a stable of more than 30 catalogs over three years, Genesis Direct announced on Feb. 3 that it would sell all

Listings  Mar 01, 1999 10:30 PM By MCM staff

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers

Here, or over there?  Mar 01, 1999 10:30 PM By Mark Del Franco

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

B-to-B spending spree  Mar 01, 1999 10:30 PM By MCM staff

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business






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