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News ARCHIVE

USPS: IT COULD BE WORSE  Nov 01, 2000 10:30 PM By Paul Miller

Postmaster general counting on catalogs, parcels for growth Already unpopular among mailers thanks to a substantial postage increase looming for January,

New House rules?  Nov 01, 2000 10:30 PM By MCM staff

As is the case every other year, all 435 House seats are up for reelection. The good news is that the more cataloger-friendly representatives are, in

New Web privacy developments  Nov 01, 2000 10:30 PM By Moira Cotlier

Online advertisers and marketers may soon have a harder time collecting data about customers, now that Microsoft has created technology that will allow

FINANCE Taking back the Web  Nov 01, 2000 10:30 PM By Mark Del Franco

As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.

HAPPY RETURNS  Nov 01, 2000 10:30 PM By Curt Barry

How to reduce customer returns – and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers.

Betty Crocker catalog gets a facelift  Nov 01, 2000 10:30 PM By Stuart Cohen

Like many aging beauties, the Betty Crocker catalog had some work done. After all, the 38-year-old housewares cataloger bearing the name of the 65-year-old

CREATIVE  Nov 01, 2000 10:30 PM By Moira Cotlier

When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,

More RedEnvelopes in the mail  Nov 01, 2000 10:30 PM By MCM staff

Don’t call upscale gifts purveyor RedEnvelope an online merchant. “We view ourselves as a multichannel marketer,” says CEO Martin McClanan. And the San

MERCHANDISING  Nov 01, 2000 10:30 PM By Moira Cotlier

When it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place to turn to, at least among participants in the Catalog

Giving and redeeming  Nov 01, 2000 10:30 PM By Moira Cotlier

Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost






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