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List Watch: Dealing From a Card Deck  Feb 01, 2001 10:30 PM By Jane Zarem

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles

Hooked on the Catalog Habit  Feb 01, 2001 10:30 PM By MCM staff

Nearly 100 years ago, many growing communities in the U.S. viewed the mail order catalog as a villain stealing money from local businesses. Some – including

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

More Praise for Order Forms  Jan 01, 2001 10:30 PM By MCM staff

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves

Heavenly  Jan 01, 2001 10:30 PM By Stuart Cohen

Renowned for its comfortable beds, Westin Hotels & Resorts had become so inundated with customer requests to buy its Heavenly Bed that it launched Heavenly,

No Election Tie Here  Jan 01, 2001 10:30 PM By MCM staff

At press time, the outcome of the 2000 presidential election was still in question. But the race was not nearly so close with two neckties sold in Favorites,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

MARKETSHARE HOME The Marketshare Home Furnishings Home Decorating file has more than 9 million buyers from more than 200 sources including home decorating

New Lists  Jan 01, 2001 10:30 PM By MCM staff

PRICECUTTER.COM The names of buyers from PriceCutter.com’s Website and its 55-page mail order catalog are now available for rental through Millard Group.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

BETTY CROCKER The 325,000 mail order buyers from the Betty Crocker catalog from General Mills Corp. are now available as a new list from Madison Direct

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DOWN HOME IN NORTH CAROLINA The subscriber list from Our State: Down Home in North Carolina has more than 67,000 individuals who like to be updated about






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